Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

B2C 92

B2C Social Media Marketing User-Generated Entertainment 92

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

Email Marketing 120

Email Marketing B2C Law Marketing 120

Adobe Experience Cloud Blog

AUGUST 11, 2015

It’s the sound of millions of emails, targeted ads, and personalized web experiences fighting for relevance. Despite the noise, B2B and B2C brands succeed at delivering relevant information to their target audiences. Use Website Data to Validate Email Segmentation. Let’s get started… 1.

Email Marketing 134

Email Marketing Thought Leadership CRM B2C 134

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 136

Market Trends Email Marketing CMO Marketing 136

Litmus

APRIL 29, 2022

The email marketing community has had all eyes on privacy shifts in recent years–for good reason. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers. We marketers will find ourselves challenged to think and do differently –and eventually, in a newer normal.

Place 98

Place B2C Email Marketing Retail 98

Martech

JULY 23, 2024

Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox. Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders. What are the new requirements?

Price 120

Price Email Marketing eCommerce Place 120

Adobe Experience Cloud Blog

JULY 9, 2018

But even with all these channels to choose from, 80% of marketers agree email marketing remains one of the most effective strategies. With marketing automation in place, it’s tempting to “set it and forget it” when it comes to email marketing. Personalized and Segmented Emails.

Email Marketing 134

Email Marketing Marketing Strategy Health Non-Profit 134

Hubspot Marketing

OCTOBER 18, 2024

So, marketing is key to making sure the right audience is there to hear your message. Digital ads are one of the fastest and most cost-effective ways to market an event. For B2C events, consider location or interests when targeting your demographics for digital ads. Sponsorships and cross-marketing. Digital ad campaigns.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Litmus

NOVEMBER 2, 2022

The submission window for the Email Excellence Awards is now closed… but the fun is just beginning! This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. The top two email finalists will move on to the next round.

B2C 89

B2C Customer loyalty Email Marketing Place 89

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Hubspot Marketing

JULY 10, 2019

Therefore, all of our marketing efforts can be classified as B2B. B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them.

B2C 145

B2C Social Media Marketing Marketing Marketers 145

Litmus

MARCH 10, 2022

And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. Retailers need to decide which factors or past interactions are most critical to the success of their email program.

Retail 90

Retail Market Trends Email Marketing B2C 90

Adobe Experience Cloud Blog

JULY 26, 2013

Author: Mike Stocker Two weeks ago it was my birthday and along with the fun of getting cupcakes from my colleagues and drinks after work, one thing that struck me was the level of birthday wishes from a number of unexpected places via digital marketing channels. Customized Email Marketing. Relating to B2B Marketers.

B2C 134

B2C Thought Leadership Customer loyalty Marketing 134

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling. Is your content marketing team doing these six things?

B2C 59

B2C Content Marketing CRM Marketing 59

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 96

Thought Leadership Whitepaper User-Generated Price 96

Litmus

JUNE 23, 2022

Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing? This focus on data privacy has impacted both B2B and B2C marketing. Customer-centric data privacy policies — like the General Data Protection Regulation ( GDPR ) and The California Consumer Privacy Act (CCPA) — apply to both markets.

B2C 68

B2C Gen Z Millennials eCommerce 68

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 85

Market Trends Email Marketing CMO Marketing 85

Martech

NOVEMBER 11, 2024

Dig deeper: How to decide if you need a marketing attribution and performance management platform Updated answer: As the CMO of a consumer electronics brand preparing to launch a new product, a marketing performance management (MPM) platform can be a game-changer for our launch strategy.

Management 110

Management CMO Marketing Automation Platform Marketing 110

Sprout Social

JANUARY 26, 2023

Chances are at least one person you know shares your enthusiasm for that place. How does referral marketing work Referral marketing encourages customers to promote a company’s products or services in exchange for some type of reward. B2B referral marketing programs B2B businesses are no strangers to a long sales process.

B2C 144

B2C Gen Z Shipping Marketing 144

Martech

MAY 1, 2024

One of the biggest missed opportunities amongst marketers is the use of video in your email marketing. Luckily, just like with social media marketing and paid advertising, using video in your email marketing efforts is a highly effective way to engage more potential customers, close more deals, and drive real revenue.

Customer 122

Customer Transform Email Marketing B2C 122

Martech

APRIL 26, 2022

The email marketer is sending out promotional campaigns, triggered campaigns –all kinds of different things to get a conversion.” ” “Whether you’re on the B2B side or the B2C side, what you experience in email is trying to get that consumer to do what you want them to do,” he added. .”

B2C 113

B2C Email Marketing Customer Journey Place 113

Hubspot Marketing

FEBRUARY 25, 2025

90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. HubSpot ) Email marketing remains the highest-performing channel for 42% of B2B marketers, just behind in-person events and webinars. Step 6: Align marketing and sales.

Transform 87

Transform Marketing Marketers Gen Z 87

Neil Patel

JUNE 23, 2020

And with only 12% of sales taking place online , you can expect there to be massive growth in the years to come. But how do you market it? Lesson #3: Marketing Types. E-commerce Marketing for (B2B) vs (B2C) Sales process for B2B e-commerce vs B2C Picking the one that’s right for you – do both or pick one?

B2C 145

B2C SEO Marketing Marketers 145

Martech

MAY 9, 2023

Understood today as campaign and messaging management tech, outbound marketing represents a holdout against the broader evolutionary trend. Yet, vendors are not immune to structural changes taking place in martech — and this part of your stack may well become the least recognizable by the end of this decade.

Outbound Marketing 113

Outbound Marketing Telemarketing B2C Direct Mail 113

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. That’s because these messages are highly relevant.

eCommerce 134

eCommerce Law Shipping B2C 134

Martech

APRIL 6, 2022

Email marketing has long been a moving target — from the evolving landscape of email service providers to constant changes in infrastructure and security. Despite this, visual imagery remains one of the key elements of successful email marketing campaigns, even though it poses one of the biggest challenges to email marketers.

Email Marketing 115

Email Marketing B2C Marketing Marketers 115

Neil Patel

DECEMBER 13, 2022

And we didn’t want to know how marketers were reacting just in the U.S., we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing. Email Marketing. 56% of companies said they would increase their email marketing budget. Social Ads.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Litmus

OCTOBER 25, 2021

Calling all email marketers. Did you create an amazing email campaign you’re proud of in 2021? (Of Here at Litmus, we understand all the effort that goes into strategizing, designing, and developing email campaigns that drive results. Sent an outstanding B2B email campaign in 2021? Best B2C Email.

Transform 99

Transform B2C Email Marketing Place 99

Marketing Insider Group

JANUARY 26, 2021

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Email Marketing. Search Engine Optimization (SEO). Content Creation.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Jeffbullas ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Martech

FEBRUARY 11, 2022

It places a heavy emphasis on tailoring messages to specific individuals or segments of buyers. One might think of personalization as a set of tactics marketers employ that primarily focus on remembering key details about customers, but they’d only be partially right. “To B2C personalized marketing examples.

Personalized Marketing 120

Personalized Marketing B2C Customer Journey Law 120

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Neil Patel

OCTOBER 8, 2020

Their responsibilities are often based on their skills, which will determine their tasks in your marketing calendar. Social Media Manager: responds to social media messages, schedules posts, and plans social media marketing campaigns. The specific goal of each calendar is to organize and schedule your marketing initiatives.

Transform 145

Transform Marketing Marketers Millennials 145

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. For example, B2B and B2C brands don’t have the same needs when it comes to blogging and creating video content. Competition is likewise fierce for brands in the B2C space. Your social presence, too.

Branding 127

Branding B2C Thought Leadership Promotion 127

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Your cart abandonment emails need to not only look good on mobile but also enable your customers to complete the actions from the phone as well (so don’t forget your mobile website, either). When talking about cart abandonment strategy, it’s natural to think of B2C ecommerce sites as the primary places where abandonment occurs.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174