Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Hubspot Marketing

FEBRUARY 25, 2025

90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. HubSpot ) Email marketing remains the highest-performing channel for 42% of B2B marketers, just behind in-person events and webinars. Start by defining your buyer persona.

Transform 86

Transform Marketers Marketing Gen Z 86

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Hubspot Marketing

OCTOBER 13, 2022

This is one of the many reasons that email marketing is such an efficient strategy. In order to handle the volume of emails you’ll be sending out, you need to enlist the help of an email service provider (ESP). Email Service Providers. When looking for an ESP, remember that price and functionality will differ.

Price 141

Price B2C Email Marketing eCommerce 141

Customers.ai

DECEMBER 4, 2024

Email marketers looking to create hyper-targeted campaigns that drive sales and engagement. Drip is built for ecommerce marketers, with pre-built segmentation templates like “first-time customers” or “VIP buyers” that are easy to implement. Ecommerce brands that want a straightforward tool for email marketing and segmentation.

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Adobe Experience Cloud Blog

OCTOBER 14, 2014

It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. One of the biggest beneficiaries of this new technology is email marketing. Email Marketing b2b B2C' Have you seen any immediate improvements?

Transform 134

Transform B2C Thought Leadership Customer Acquisition 134

Litmus

JUNE 23, 2022

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing? Has MPP affected email marketing?

B2C 68

B2C Gen Z Millennials eCommerce 68

Martech

APRIL 15, 2022

The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. In B2C marketing, companies sell directly to the end customers.

B2C 123

B2C Marketing Automation Platform Gen Z Whitepaper 123

OnPassive Marketing

JULY 17, 2022

Email marketing remains a potent tool in today’s digital world. There are many email marketing services available, but the best ones offer a variety of features that will keep your email campaigns engaging while also leading to customer conversions. What Makes a Great Email Marketing Service?

Email Marketing 68

Email Marketing Marketers Marketing B2C 68

Hubspot Marketing

APRIL 20, 2023

Not to mention, you also might be selling a product that’s more expensive or requires a hire subscription fee than many B2C offerings. Because it is distinct from B2C lead generation, B2B lead generation requires a different set of strategies. What we like: Lead generation tools like an email builder are available for you to use.

Price 121

Price CRM User-Generated B2C 121

Litmus

DECEMBER 15, 2021

All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including: Anne Tomlin, Founder of Emails Y’all and Email Loot. Jen Capstraw, Co-Founder of Women of Email. Jaina Mistry, Senior Manager of Email Marketing at Litmus. Best Email Design.

B2C 106

B2C Food Email Marketing Health 106

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Remind your shoppers about what they left behind with as many specifics as you can from the data you collect in your marketing stack. Include an image of the product, a brief description, color options, size selections, patterns, pricing—again, any data point you feel can be brought in. Tips for B2B.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Hubspot Marketing

OCTOBER 12, 2022

Because the data is aggregated from HubSpot customers’ businesses, please keep in mind that the performance of individual businesses, including HubSpot’s, might differ based on their own markets, customer base, industry, geography, stage and/or other factors. And, in the summer months, we saw email marketing benefit from fewer email sends.

Manufacturing 143

Manufacturing Health B2C Transform 143

Use Insider

MARCH 10, 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. Email and SMS marketing. Landing page creation.

CRM 52

CRM Customer Journey eCommerce Price 52

Vertical Response

FEBRUARY 14, 2022

Businesses all over the globe can connect through video chats and quick emails with the click of a few buttons. Speaking of emails, have you heard of B2B email marketing? We’ll explain more about B2B email marketing in the guide below. The 411 on B2B Marketing. What’s So Great About Email?

Email Marketing 59

Email Marketing B2C Marketers Marketing 59

Neil Patel

MARCH 1, 2021

Productized services are standardized services sold like products, with clearly defined parameters and pricing. When we outline precisely what a customer will get and at what price, we can market and sell this “product” many times. A done-for-you package with a set price can be attractive. Website Design.

Product 141

Product Price Copywriting B2C 141

Martech

JANUARY 16, 2025

billion on marketing. Theres no significant differentiator among the GenAI offerings, which means customers will look at price first. I doubt OpenAI is spending $1.3 OpenAI is also suffering from the commodification of GenAI. The same cost issues are dogging non-pure plays.

Non-Profit 113

Non-Profit Direct Mail eCommerce User-Generated 113

Martech

JANUARY 13, 2022

Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Pricing and support. Adobe does offer three pre-built bundles for Core Email Marketing and Lead Management, Account-Based Marketing, and advanced multi-touch attribution. Snapshot: Marketing automation.

Marketing Automation Platform 125

Marketing Automation Platform CRM Direct Mail Price 125

Backlinko

MARCH 11, 2024

Another 22% claim it’s not automated at all – Ascend2 Extent of Multi-Channel Marketing Strategy Automation Share of Marketers Fully 5% Mostly 21% Partially 29% Very little 23% Not at all 22% Pricing is considered as a key factor by 53% of marketers when deciding on a marketing automation tool.

Customer Journey 116

Customer Journey Marketing Automation Platform Marketing Marketers 116

Hubspot Marketing

AUGUST 29, 2022

Americans have already seen signs like the inflation of rent, gas prices, groceries, and other necessities that pre-existing wages can’t meet. If you market B2C brands, or products that would be used specifically in the home, this is important to keep in mind if financial uncertainty continues.

Entertainment 136

Entertainment B2C Price Food 136

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. Email and Newsletter Marketing Email marketing is more than transactional updates or onboarding messages. Something was off. LinkedIn Ads.

Customer Acquisition 60

Customer Acquisition User-Generated Customer loyalty Marketers 60

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Martech

DECEMBER 13, 2023

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. Some lead gen strategies are more effective than others, which is why marketing organizations continue to spend on the tactic.

Marketing Automation Platform 128

Marketing Automation Platform Key Performance Indicator B2C Marketers 128

Sprout Social

NOVEMBER 21, 2019

Market research enables you to spot opportunities to define yourself against your competitors. Maybe you’re able to emphasize a lower price point. Finding those opportunities goes hand in hand with researching your market. For example, Google Product Listing Ads can help highlight all of the above for B2C brands.

Market Research 111

Market Research Gen Z Price B2C 111

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social. The barriers between B2B and B2C are going away.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Hubspot Marketing

AUGUST 11, 2022

Your journey may look very different depending on your industry, business model, product, pricing, and audience. Some B2C customers, for example, spend very little time in the middle of the buyer’s journey compared to B2B customers that require far more nurturing, engagement, and relationship development before a purchase is made.

Whitepaper 145

Whitepaper eBook Education Price 145

Sprout Social

JUNE 3, 2021

Whether it’s managing customer relationships, winning over leads or uncovering new marketing opportunities, this list can serve as the foundation of a powerful marketing stack. Check out the categories below to get started: Social media marketing tools. Email marketing tools. Social media marketing tools.

Digital Marketing 145

Digital Marketing Marketers Marketing Analytics 145

Martech

FEBRUARY 25, 2022

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. For information on pricing and a deeper feature breakdown on several of these platforms, download the MarTech Intelligence Report.

Marketing Automation Platform 118

Marketing Automation Platform Manufacturing CRM B2C 118

Search Engine Land

SEPTEMBER 25, 2023

Data-driven decisions Use estimated volume numbers from your keyword analysis to guide marketing decisions at each journey stage. Industry-specific tailoring To stay focused, adapt the customer journey map and where SEO fits within your business model, whether B2B, B2C, or retail. Setup manuals. Answers to frequently asked questions.

Customer Journey 125

Customer Journey SEO Customer Logistics 125

Sprout Social

APRIL 10, 2019

Meanwhile, platforms like Facebook and Instagram are more practical for B2C brands. These terms signal a certain level of awareness that means that they’re probably beyond the “just browsing” phase (“web design,” “email marketing,” “ecommerce,” etc). Why is it so hard to find an email marketing tool with transparent pricing?”.

eCommerce 111

eCommerce Price B2C Customer loyalty 111

Martech

MAY 15, 2023

That’s why you have to be careful not to put a big ask, like “Buy now,” in your email. Customers who need to read the fine print, search all your available options, and compare prices among different vendors before committing will likely be put off by that. ” But you’re not emailing a company.

Whitepaper 133

Whitepaper Copywriting Promotion B2C 133

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. Email Marketing. Companies use email marketing as a way of communicating with their audiences. Customer welcome emails.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. On24) 61% of companies employ webinars as a content marketing tactic. Content Marketing Institute) 73% of B2B webinar attendees typically convert to leads. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Customers.ai

MARCH 30, 2023

B2C companies who fail to take advantage of the latest-and-greatest will get left in the dust by their competitors. Integration with Existing Tools Seamless integration with your current sales and marketing tools, such as CRM systems, email marketing platforms, and social media management tools is an absolute must.

CRM 88

CRM Price B2C User-Generated 88

Martech

JULY 7, 2023

How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed.

Email Marketing 118

Email Marketing Analytics B2C Energy 118

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. That’s what we’ll cover in this article.

User-Generated 133

User-Generated Marketers Marketing Advertising 133

Rock Content

SEPTEMBER 16, 2020

It has developed into a software sales and pricing model as well. This is the main distinction between Business to Business (B2B) and Business to Customer (B2C) SaaS companies. What is Content Marketing and How Can You Get Started? However, SaaS is not merely a software delivery method. Keep reading to see it! Image Source ).

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124