Martech

APRIL 2, 2025

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. A better strategy would be to create informational or thought-leadership content on a platform like LinkedIn, which is more aligned with B2B networking.

CRM 68

CRM Thought Leadership Finance Shipping 68

Adobe Experience Cloud Blog

JULY 26, 2013

Customized Email Marketing. I also received emails from marketers I frequently shop at or am on their newsletters. So whether your company is focused on B2B or B2C marketing, you can leverage the power of targeted, birthday messaging to drive leads, sales and loyalty. Relating to B2B Marketers.

B2C 134

B2C Thought Leadership Customer loyalty Marketing 134

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 111

Email Marketing eCommerce Marketing Marketers 111

Marketing Insider Group

JANUARY 26, 2021

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Email Marketing. Thought Leadership. Content marketing.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Trade Press Services Newsletter

OCTOBER 6, 2022

Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. Thought Leadership Content One of the most effective marketing tactics is thought leadership content. Email Marketing Will email marketing still be relevant in 2023?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Adobe Experience Cloud Blog

JUNE 27, 2018

If you’re in B2C marketing—especially email marketing—you’ve likely seen an incredibly complex decision tree at some point. Decision trees are often the web of interconnected steps that define how buyers receive email marketing messages. If this, then that. If this other option, then that other option.

B2C 133

B2C Thought Leadership Marketing Marketers 133

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Since our customers were mostly small tech firms at the time, I remember having to wear both B2C and B2B hats interchangeably. That's when the light bulb went off in my mind on the difference between how you need to market B2B vs B2C. I can see how that might irritate most B2C marketers but I thought of this is a real challenge.

Thought Leadership 52

Thought Leadership Buzz Marketing B2C CMO 52

Adobe Experience Cloud Blog

OCTOBER 14, 2014

It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. One of the biggest beneficiaries of this new technology is email marketing. Email Marketing b2b B2C' Have you seen any immediate improvements?

Transform 134

Transform B2C Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

Author: DJ Waldow I love email marketing. I’ve been living, breathing, eating, sleeping, and sometimes dreaming email marketing for nearly a decade. While I’d never go as far as to say that email marketing is for everyone, it certainly is effective for most businesses – small, large, B2B, and B2C.

Transform 134

Transform Thought Leadership Email Marketing B2C 134

Adobe Experience Cloud Blog

JULY 7, 2010

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. Your knowledge of email marketing is very impressive.

Email Marketing 96

Email Marketing Direct Mail Thought Leadership Marketing 96

Martech

FEBRUARY 28, 2022

Social media is about growing relationships, while email cultivates and persuades prospects to act. For a B2C company, email still has priority when looking at attribution numbers. As an email marketer, everything you do, especially in B2B, is about cultivating and recognizing intent. Intent makes the difference.

B2C 126

B2C Whitepaper CRM Marketing Automation Platform 126

Hubspot Marketing

FEBRUARY 25, 2025

90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. HubSpot ) Email marketing remains the highest-performing channel for 42% of B2B marketers, just behind in-person events and webinars. Start by defining your buyer persona.

Transform 85

Transform Marketing Marketers Gen Z 85

Adobe Experience Cloud Blog

JUNE 7, 2018

Both B2B and B2C buyers expect that brands have at least email, website, and phone interactions integrated. They expect branded emails to reflect the conversation they had with a sales rep the previous week. Automation. Reporting. There is no way to scale when manually delivering relevant, personalized content to every customer.

Customer 134

Customer Thought Leadership B2C Analytics 134

Martech

APRIL 15, 2022

The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. What is B2B marketing? Types of B2B marketing. Email marketing.

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119

Marketing Insider Group

APRIL 20, 2020

Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Adobe Experience Cloud Blog

DECEMBER 20, 2016

At LinkedIn, my team built a Propensity Model for our email marketing. These meetings also serve as a good way to ensure we’re walking the walk (not just talking the talk) when it comes to testing a good mix of brand awareness, lead generation, and thought leadership content. Be Fearless.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Your cart abandonment emails need to not only look good on mobile but also enable your customers to complete the actions from the phone as well (so don’t forget your mobile website, either). When talking about cart abandonment strategy, it’s natural to think of B2C ecommerce sites as the primary places where abandonment occurs.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Adobe Experience Cloud Blog

OCTOBER 17, 2017

That’s where marketers should look to tools to help inform their strategies for deeper engagement. For email marketers , tools like Marketo Email Insights is one way to gain insights into email performance. How do you see marketers winning with technology today?

Thought Leadership 134

Thought Leadership B2C Marketing Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social. The barriers between B2B and B2C are going away.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. For example, B2B and B2C brands don’t have the same needs when it comes to blogging and creating video content. Competition is likewise fierce for brands in the B2C space. Your social presence, too.

Branding 125

Branding B2C Thought Leadership Promotion 125

Marketing Insider Group

JANUARY 8, 2013

The MLT blog has some great insights on B2B Marketing and Billy is just a great guy so you should foll0w him and read his blog. You have to follow Maureen Blandford’s B2B In A B2C World Blog. Content Marketing Institute (@ junta42 ) covers everything you need to know about content marketing.

Inbound Marketing 112

Inbound Marketing Thought Leadership B2C Marketing 112

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Adobe Experience Cloud Blog

JUNE 4, 2018

There are many other statistics, but you’re here to read about how to make your emails more compelling and ‘better’ right? As a precaution, these are tests I’ve done during my days of sending emails and they mainly apply to the B2B market. However, my findings are easily applicable to the B2C market as well.

Customer 134

Customer Direct Mail Thought Leadership B2C 134

Martech

APRIL 3, 2024

When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. Q: You have extensive career experience in email marketing, content and B2B strategy. Can you figure it out?

Thought Leadership 79

Thought Leadership Email Marketing B2C Marketing Automation Platform 79

Marketing Insider Group

JULY 14, 2021

The marketing plan template is a different story. For instance, if you’re selling an email marketing system, you’d want to be sure there are clear steps in that marketing plan template for launching an email campaign. Lead Magnet Examples for B2B Marketers.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. consumers find marketing personalization appealing. The top way to personalize customer experiences is through email campaigns. Thought Leadership. 90% of U.S.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Adobe Experience Cloud Blog

JUNE 16, 2017

While most of the shortcuts are currently for B2C industries, B2Bs should be preparing for the inevitable invasion of their verticals as well. SEO will always be important, but the best SEO programs are paired with email marketing, social media marketing , and other initiatives that enable reaching audiences directly.

CMO 113

CMO SEO B2C Thought Leadership 113

Adobe Experience Cloud Blog

MARCH 30, 2016

The pressure to have an effective, dynamic presence on every single digital platform can be crippling to busy marketers who can barely keep up with just social media posts. And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Adobe Experience Cloud Blog

APRIL 10, 2014

Most Dramatic Business Impact–B2C. Phil then introduces the featured keynote speaker, Beth Comstock, who discusses innovation and change in marketing. Email opt-out landing pages —an email marketers worst nightmare is an opt-out. Winner: Acquia. Most Dramatic Business Impact–B2B Enterprise.

CMO 132

CMO Thought Leadership SEO B2C 132

Marketing Insider Group

JUNE 18, 2010

Follow these 6 Content Marketing Tips That Drive Leads. Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. You want to be found when they do.

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

OnPassive Marketing

APRIL 9, 2022

Marketing is all about generating, securing, and converting leads, whether it’s for a B2B or B2C company. However, if you’re a B2B marketer, you’ll need to employ specific B2B marketing strategies, which are distinct from those used by B2C businesses. Thought Leadership Content.

Marketing Strategy 59

Marketing Strategy Promotion Thought Leadership B2C 59

Adobe Experience Cloud Blog

JULY 27, 2009

   While many email marketers just look at open and clickthrough rates, it’s important to know if a newsletter influenced a purchase or nurtured a prospect who buys.   This information is typically easy to obtain from your marketing automation tool and can be compared between newsletters to understand the success.

Whitepaper 83

Whitepaper Thought Leadership Email Marketing B2C 83

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email blasts. But they miss out on all those highly targeted offers.

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

Scoop.it!

DECEMBER 19, 2023

A warm and fuzzy email without business substance won’t move decision-makers. Think Mobile-First In B2C, many consumers use their mobile phones for holiday shopping. Using our content curation tool , you’ll boost brand awareness, establish thought leadership , and access authoritative sources. So, what will?

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketing 118