Rock Content

JANUARY 8, 2024

Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Although there are similarities between B2B (business-to-business) and B2C (business-to-customer) marketing, it’s critical to understand the differences if you’re serious about smashing your goals.

Content Marketing 97

Content Marketing B2C Whitepaper eBook 97

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. Marketers rank video and images as the top two most valuable content formats for achieving their goals. You might see this and think that it’s skewed toward B2C brands. Email marketing platform Litmus uses Instagram to share their expertise.

Whitepaper 132

Whitepaper B2C User-Generated Marketers 132

Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. Email Engagement: Open rates, click-through rates. Social Media Interactions: Likes, shares, comments.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Marketing Insider Group

APRIL 11, 2023

Content marketing services like our own primarily consist of: Strategy. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! Content Creation.

Digital Marketing 134

Digital Marketing Whitepaper Copywriting Real Estate 134

Adobe Experience Cloud Blog

JULY 19, 2011

They sing about things being as easy as “ABC, 123”, and I thought that a good way to not only help teach those new to the email marketing game about how it’s played, but a great reminder to the old pros of B2B and B2C best practices they haven’t considered in a while would be a list of tips, or ABC’s. Who are you? Generosity.

Email Marketing 120

Email Marketing B2C Marketers Marketing 120

Rock Content

SEPTEMBER 16, 2020

This is the main distinction between Business to Business (B2B) and Business to Customer (B2C) SaaS companies. It is important for any SaaS company to clearly define their customer base since a Content Marketing campaign designed for a B2B SaaS company will differ greatly from one designed to rake in B2C customers.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing Customer loyalty 124

Marketing Insider Group

AUGUST 31, 2015

Are you worried prospects will think your email marketing is spammy? Email marketing has gotten a bad rap. Like other innovative technologies that marketers have gotten hold of over the years, it’s become the object of much derision. So how do you go about unlocking this mysterious power of email marketing?

Email Marketing 92

Email Marketing Whitepaper Customer Acquisition B2C 92

Martech

MAY 15, 2023

“Download the whitepaper” is better than “Click here,” but only marginally so. What will they learn when they get your whitepaper? ” In B2C email, it’s easy to picture the customers we’re talking to. ” But you’re not emailing a company.

Whitepaper 126

Whitepaper Copywriting Promotion B2C 126

Digital Marketer

AUGUST 9, 2023

The majority of my success in business has been through organic marketing. In this article, I’ll share my top 7 organic marketing strategies. SEO Partnerships Podcast interviews Social media Content marketing CRO Email marketing By the end, you’ll have a headful of ideas to execute for growing your business.

Marketing Strategy 75

Marketing Strategy Whitepaper Fashion SEO 75

Marketing Insider Group

APRIL 20, 2020

Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing Transform 145

Hubspot Marketing

AUGUST 11, 2022

Some B2C customers, for example, spend very little time in the middle of the buyer’s journey compared to B2B customers that require far more nurturing, engagement, and relationship development before a purchase is made. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Search Engine Marketing.

Whitepaper 145

Whitepaper eBook Education Price 145

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Lusha

NOVEMBER 18, 2024

Inbound Prospecting Strategies Content Marketing : Create and share valuable, informative content that appeals to your target audience. This could include: Blog posts White papers Ebooks Infographics Videos By providing helpful resources, you position your company as an expert and build trust with potential customers.

Whitepaper 40

Whitepaper CRM Key Performance Indicator B2C 40

Scoop.it!

NOVEMBER 29, 2022

B2C and B2B content marketing is more than just running a blog, though. It’s a marketing strategy that SaaS companies can use to attract and find their target customers. Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. And release webinars: Source.

Marketing Plan 100

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 100

Sachs Marketing Group

JULY 11, 2023

These could include search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, social media marketing, content marketing, and more. A B2C e-commerce brand, meanwhile, might invest heavily in Instagram and Facebook ads, PPC ads for immediate visibility, and email marketing for customer retention.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Health 75

Adobe Experience Cloud Blog

JULY 12, 2010

The first presentation was Email Segmentation Made Easy presented by Sara Ezrin, a Director of Services at an Email Provider, CheetahMail. While the presentation focused on B2C, highlighting segments, such as those who abandon carts, best practices from the session could be applied to B2B organizations. . Site stats.

Email Marketing 103

Email Marketing Whitepaper Marketers Marketing 103

Search Engine Land

MARCH 29, 2023

On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. B2B marketers can leverage Reddit to stand out from the crowd and stay in front of target audiences.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials User-Generated 87

Scoop.it!

DECEMBER 19, 2023

A warm and fuzzy email without business substance won’t move decision-makers. Think Mobile-First In B2C, many consumers use their mobile phones for holiday shopping. Start a Holiday Email Marketing Campaign Plan an email campaign for the holidays to keep your brand top of mind and build customer relationships.

Marketing Strategy 96

Marketing Strategy Gen Z Whitepaper Marketers 96

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Optinmonster).

Digital Marketing 109

Digital Marketing Marketing Strategy B2C Marketers 109

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145

Marketing Insider Group

FEBRUARY 2, 2021

Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence. Email marketing is another must-have channel – with an ROI of 4,200%. Part 1: How to Choose the Right Digital Marketing Channels for Your Business. White papers. Email Marketing.

Digital Marketing 110

Digital Marketing Whitepaper User-Generated eBook 110

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. Email Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Moz

MARCH 11, 2021

Posted by Cody_McDaniel It’s no secret that B2B marketing is different than B2C. To market effectively, you need to create content that helps, educates, and informs your clientele. So B2B is a little bit different than you would see in your normal B2C types of marketing, right? What if I add "software"?

SEO 60

SEO Whitepaper B2C User-Generated 60

Marketing Insider Group

JULY 27, 2020

Curious what they are and how your marketing team can use them in their lead nurturing strategies? Email marketing is still the best channel to reach your leads at the right times. It would be best to send out a personalized email message to encourage this lead to connect with a sales representative. Let’s dive in.

Whitepaper 119

Whitepaper User-Generated B2C Customer Journey 119

Content Marketing Institute

JANUARY 14, 2019

Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. Digestible client success stories (white papers and case studies). List-building (including exceptional email marketing). Email marketing with content updates. make it easy to contact your team from your website).

Whitepaper 109

Whitepaper B2C Marketers Marketing 109

Customers.ai

AUGUST 26, 2022

Then you can nurture them with marketing tactics like social media or email marketing. In fact, we think of inbound marketing like trying to catch fish as they swim by you. Start setting up an automated sequence of email and/or text messages to send to your target audience.

Outbound Marketing 69

Outbound Marketing Real Estate B2C Whitepaper 69

Hubspot Marketing

SEPTEMBER 9, 2024

That depends if you’re B2B or B2C. B2C Ads Julian’s tips for cheap consumer-facing video ads: 1. Give people the first 2 pages as a teaser and say, ‘If you want this whole thing, give us your email.’ This tactic also works with templates, calculators, whitepapers, or original survey data. Show how the product works.

Direct Mail 73

Direct Mail Non-Profit Marketers Marketing 73

Hubspot Marketing

JULY 10, 2018

Social media is now a critical component of B2B marketing. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. HubSpot’s blog publishes tips, listicles, ideas, inspiration, insights, reports, ebooks, white papers, videos, etc.

Inbound Marketing 136

Inbound Marketing User-Generated Whitepaper Email Marketing 136

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Whitepaper 79

Whitepaper Telemarketing Customer loyalty Inbound Marketing 79

Duct Tape Marketing

AUGUST 1, 2024

AJ Wilcox (07:30): Yeah, it's mostly B2B because especially if we're paying 10 to $16 a click on average, most B2C does not have that high of a ticket, but we do see some B2C working, so it's mostly B2B. Duct Tape Marketing podcast. Is it working for service type businesses like that as well? And they make it easy to switch.

Transform 82

Transform eBook Thought Leadership Whitepaper 82

Adobe Experience Cloud Blog

MAY 30, 2010

If your B2B marketing strategy is heavily concentrated in one channel, or marketing efforts are completely siloed, it may be time to consider a more holistic, comprehensive strategy. For example, marketing efforts that focus on email marketing can incorporate social networking channels to maximize reach.

Whitepaper 84

Whitepaper Marketing Strategy B2C Marketers 84

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. The email marketing platform MailChimp offers a variety of classes via SkillShare. Many brands – both B2B and B2C – have a lot of educational content in a multitude of forms.

Education 107

Education Marketing Strategy Branding Energy 107

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. Duct Tape Marketing Podcast. That's right.

SEO 84

SEO Whitepaper B2C Transform 84

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social. The barriers between B2B and B2C are going away.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Adobe Experience Cloud Blog

MARCH 30, 2016

The pressure to have an effective, dynamic presence on every single digital platform can be crippling to busy marketers who can barely keep up with just social media posts. And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Welcome Software

MARCH 11, 2022

An established B2B company, for example, is likely to find success sharing content like case studies and long-form blog posts on owned and shared media, whereas a small B2C startup will probably have more success using paid influencer marketing. If that has you stressed out just thinking about it, there’s an easy fix — Welcome.

Management 52

Management Gen Z Whitepaper Content Marketing 52