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The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event planning for a festival and various smaller events. I didn’t know it yet, but I was about to take a crash course in eventmarketing. Food/beverage.
It is sure to be a great time, filled with thought provoking content sessions, delicious food and impressive networking! EventMarketing b2b B2C' Want to see this plan in action? Come by The Engagement Lounge at the Vulcan Gas Company next weekend at SXSW.
Every eventmarketer knows that preparation and organization is the key to running a successful event. Take a cue from marketers, and make it personal and relevant: make sure you’re fully aware of any food allergies, dietary restrictions, or dislikes. Food Cost = $40-50. Modern Marketing'
Virtual event, courtesy of Panasonic. As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. And during the COVID-19, that includes virtual events. In search of BETAs.
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