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Panasonic embraces hybrid events, shifts B2B strategy and targets BETAs

Martech

Virtual event, courtesy of Panasonic. As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. And during the COVID-19, that includes virtual events. In search of BETAs.

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How to Win Valentine’s Day the Marketing Way

Adobe Experience Cloud Blog

Every event marketer knows that preparation and organization is the key to running a successful event. Take a cue from marketers, and make it personal and relevant: make sure you’re fully aware of any food allergies, dietary restrictions, or dislikes. Food Cost = $40-50. Modern Marketing'

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

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Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way

Adobe Experience Cloud Blog

It is sure to be a great time, filled with thought provoking content sessions, delicious food and impressive networking! Event Marketing b2b B2C'

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