Duct Tape Marketing

DECEMBER 12, 2024

How do you describe it when you tell somebody about your book and they say, what's influencer marketing? Yeah, so I think in B2B, it's a little bit different than B2C. If you care about reaching impressions, hey, I'm trying to get into manufacturing, tech for manufacturing. Nick Bennett (00:42.748). Nick Bennett (00:53.2)

Transform 73

Transform B2C Influencer Marketing Marketers 73

Martech

MARCH 23, 2023

They are also using hybrid events (a mix of in-store and virtual participation in a single event) to increase the wow factor for shoppers who choose to shop in-person instead of online. The new CAPSULE technology is aimed at wider B2C adoption in this vein. Shopping with holograms. Live demos. Get MarTech! In your inbox.

Retail 112

Retail Shoppers B2C Manufacturing 112

Martech

JULY 28, 2021

Virtual event, courtesy of Panasonic. As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. And during the COVID-19, that includes virtual events.

Food 108

Food Thought Leadership Manufacturing Analytics 108

Econsultancy

DECEMBER 13, 2021

When it comes to investment, 19% of B2B marketing budgets is now dedicated to advertising efforts, marking it as the category with the biggest share of spend. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). share of revenue.

Advertisers 52

Advertisers Advertising Retail Shoppers 52