Martech

APRIL 2, 2025

Imagine your business provides services to help other companies manage their finances and payroll. ChatGPT : While ChatGPT doesn’t have a specific persona builder, you can use prompts to help generate and refine personas for B2B and B2C businesses. Let’s consider a couple of examples to clarify.

CRM 70

CRM Thought Leadership Finance Shipping 70

Exposure Ninja

AUGUST 12, 2024

Illustration Illustration and character design can be used in B2B website design just as much as in B2C. What to Watch Next What to Listen to Next THIS Part of Your Funnel (Probably) Sucks How To Get Qualified B2B Leads using PPC How We 10x’d Leads for a Finance Company.

User-Generated 98

User-Generated Communications Finance B2C 98

Rock Content

JUNE 4, 2020

Since the average B2B buying decision involves three or four different departments, usually led by IT and finance, B2B brands can focus on segmenting buyer personas by company role to address specific departments. The amount of time B2C buyers will spend in this stage will vary, depending on the business.

B2C 75

B2C Finance Transform eBook 75

Adobe Experience Cloud Blog

APRIL 6, 2020

They extend the core capabilities of our software with key functionality and extensions spanning customer support, payments & security, marketing automation, accounting & finance, shipping & fulfillment and beyond. Vaimo : EMEA (Commercial/Magento). Digital Experience Emerging Solution Partner of the Year.

Thought Leadership 132

Thought Leadership B2C Finance Shipping 132

Marketing Insider Group

APRIL 10, 2023

And how have those sources changed over time time and between B2B and B2C sectors. Top Traffic Sources for B2B vs. B2C Next, we looked at how traffic sources compare across B2B and B2C. We sought to answer: what are the top sources of traffic and leads on your website? We have to consider conversions.

B2C 144

B2C Real Estate Food Finance 144

Hubspot Marketing

APRIL 8, 2025

This could work in your favor if youre a B2C brand. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. saying they never use it professionally.

Gen Z 89

Gen Z Copywriting Real Estate Marketing 89

Adobe Experience Cloud Blog

DECEMBER 19, 2017

If there is one thing to make absolutely sure of in 2018, whether you are a B2B marketer, B2C marketer, or somewhere in between, it is proving the intrinsic value of your company and its employees. As CMOs and CFOs align to create a finance-first mindset, efficiency and ROI are at the top of everyone’s mind. Did you hear?

Thought Leadership 13

Thought Leadership Finance B2C Energy 13

Adobe Experience Cloud Blog

OCTOBER 16, 2014

Feeling hesitant can come from many places, but often it’s because of tight resources (staffing or finances). Content Marketing b2b B2C Consumer' There is generally a little bit of fear when you do something for the first time. Don’t be afraid to jump in–you’re not in Jaws ! I’d love to hear from you in the comments below.

Whitepaper 132

Whitepaper B2C Thought Leadership Finance 132

Marketing Insider Group

FEBRUARY 13, 2023

Now let’s look at some other ways B2B Marketing is different… B2B vs. B2C Marketing Now that you know a little about B2B marketing, it’s important to understand how it differs from B2C marketing. Instead of targeting businesses, B2C marketing targets customers. Who Uses B2B Marketing?

B2C 137

B2C Whitepaper Marketing Marketers 137

Martech

SEPTEMBER 26, 2022

Alternative financing. With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C. Doing so effectively requires a combination of B2B and B2C tactics that are often outside the experience of most B2B marketers. Alternative lending. Neo-banking.

Transform 114

Transform B2C Finance Affiliate Marketing 114

Martech

SEPTEMBER 16, 2022

The company decided it also needed more inhouse expertise and hired Zeigler, who handled B2B and B2C digital marketing at Panasonic. This required people from sales, product marketing, operations, finance and other departments to work on the transformation full-time.

Transform 134

Transform Customer CRM Finance 134

Martech

AUGUST 24, 2022

B2B buyers want B2C experiences. technology, manufacturing and finance companies with annual revenues ranging from $2 million to $1 billion. Salespeople not knowing their products (27%). Getting sent too much information (24%). Read next: The B2B sales process is more effective now than pre-COVID.

Manufacturing 116

Manufacturing Finance B2C Management 116

Chief Martec

JANUARY 10, 2022

As illustrated above, I see three big themes for new martech innovation in 2022: Commerce , both B2C and now B2B, with more in marketing’s domain Big Ops , the rapid evolution of process and technology in a digital firm No Code , superpowers for non-technical and semi-technical marketers.

Finance 137

Finance B2C Transform User-Generated 137

Martech

APRIL 12, 2024

Real-Time CDP is available in B2C, B2B and hybrid editions so that organizations can create unified profiles for consumers and/or accounts and personalize in real-time across all channels. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Customer 114

Customer B2C Transform Retail 114

Marketing Insider Group

SEPTEMBER 9, 2015

Among the results, the study found that only 20% of respondents would trust finance content written by representatives of their bank, while 53% of respondents would trust finance content written by objective journalists with expertise in finance. Blur the sell.

Content Marketing 104

Content Marketing Finance B2C Marketing 104

Marketing Insider Group

AUGUST 9, 2021

If you’re in a highly regulated or technical industry like law or finance or government, you might look for someone who has some experience in the field so you can be assured the content will meet industry standards. Even more than B2C consumers, B2B buyers are looking for expertise and industry knowledge. Attention to Detail.

Copywriting 144

Copywriting Finance Law B2C 144

Martech

SEPTEMBER 28, 2023

This is true for B2C and for B2B marketers. A company selling patient financing systems to dentists used labeling in their lead generation campaign. Their target, dentists and dental office managers, typically already had a patient financing system.

Finance 126

Finance Marketing Marketers B2C 126

Adobe Experience Cloud Blog

SEPTEMBER 15, 2017

Stakeholders like HR, Finance or IT might not actually sign off on the purchase, but may need to be consulted, and could be required later to facilitate its implementation. We see platforms tap into the oceans of big data potential to enable personal targeting that’s on-par with the B2C equivalent.

Thought Leadership 134

Thought Leadership Finance B2C Marketing Plan 134

Martech

OCTOBER 2, 2024

For our campaign, we wanted people who have very busy, packed lives and don’t have time to think about their finances day-to-day. “They like to do things that are efficient, because they’re super busy people. All of them are in a life stage that is at a turning point. Case in point: Carli Lloyd.

Branding 72

Branding Millennials Finance CMO 72

Calvyn Lee Blog

FEBRUARY 20, 2024

But in 2024, having a TikTok strategy will be absolutely essential for B2B and B2C companies. More young generations turn to TikTok for product research and purchase guidance across topics like tutorials, travel, finance and more.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Hubspot Marketing

APRIL 8, 2025

This could work in your favor if youre a B2C brand. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. saying they never use it professionally.

Gen Z 67

Gen Z Copywriting Real Estate Marketing 67

Neil Patel

SEPTEMBER 29, 2020

The company has achieved impressive results for their tech, B2B and B2C clients. The company works with brands both large and small across a number of B2B industries, such as SaaS, Finance, Healthcare and Legal. As such, they zero in on social media strategy and aim to help their clients acquire more leads and customers from social.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

The CMO Survey

MARCH 28, 2023

In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 And while building brand involves broad cross-functional collaboration, marketing leaders say they work best with sales and distribution on brand-building efforts, they work less effectively with human resources and finance.

CMO 130

CMO Finance B2C Marketing 130

Marketing Insider Group

DECEMBER 3, 2020

While those in the Retail Job Area audience generated a massive spike in overall consumption in mid-November (retailers seem to have a last-minute tendency just like their B2C buyers), the Industry as a whole has been quite stable. B2B companies must consider customer experience as much as B2C companies.

Retail 95

Retail Whitepaper Food B2C 95

Marketing Insider Group

JANUARY 3, 2012

I often debate whether the difference between B2B Marketing and B2C Marketing still exists. That’s why you need to be friends with sales, finance and the technologists. Get personal. Be interesting. Take a risk and tell a personal story or two. Stop speaking to yourself. Many of us in marketing are speaking to ourselves.

Finance 111

Finance B2C Marketing Marketers 111

Martech

MARCH 7, 2023

This doesn’t require taking a finance or accounting class or earning an MBA. Along those lines, although the B2C side of the travel sector is very apparent, there’s more to the picture. B2B Software-as-a-Service (SaaS) A high-level understanding of the product is always handy in B2B SaaS.

Product 101

Product Finance B2C Marketing Automation Platform 101

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 Content Marketing Institute ). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Marketing Insider Group

SEPTEMBER 14, 2021

Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business). Federal Election Commission – Current, objective data and research on political campaign finances, including both fundraising and spending.

Health 145

Health Entertainment Finance User-Generated 145

Hubspot Marketing

FEBRUARY 15, 2024

And these are people from human resources, from legal; they work in finance. Let’s move from B2C and see how B2B can steal luxury marketing strategies. B2B or B2C, luxury or non-luxury — not required. At The Gathering event in 2019, Scott Baker , Porsche’s Marketing Communications Director, explained this point perfectly.

Branding 139

Branding Fashion Gen Z B2C 139

Content Marketing Institute

MAY 22, 2018

Instead, the content focuses on delivering deeper perspectives, insights, and answers that help guide investors toward taking appropriate actions with their finances. The latest stats on their usage in B2B and B2C organizations. Capital One microsite fuels its paid, earned, and owned media initiatives, says @joderama.

Content Marketing 111

Content Marketing Thought Leadership Finance B2C 111

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. Just like a good B2C strategy , every B2B social media plan should answer the following two questions: What are the company’s business objectives? Most RIAs (registered investment advisors) know it’s a way to measure behavioral finance trends.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Adobe Experience Cloud Blog

DECEMBER 16, 2014

The importance of our ability to collaborate with other functions — IT, finance — and embrace the need to set up cross-functional decision-making processes cannot be understated. EIU : Both B2B and B2C? What’s the role of finance? Shifting toward a truly a “marketing first” world. What’s the role of IT?

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134

SocialPilot

FEBRUARY 6, 2025

Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 G2 Suitable for companies that provide software solutions, particularly in technology, marketing, finance, and sales. Limited options for easily sharing testimonials in marketing campaigns.

Real Estate 66

Real Estate Customer Food User-Generated 66

Hootsuite

APRIL 14, 2021

The tweet spent hours making rounds around the internet, garnering international headlines, and getting the kind of organic reach most highly-curated and well-financed brand campaigns can hardly dream of. It’s not just the B2C folks that get to have all the fun. And the strategy paid off. Trust us, this is not a Match.

Management 142

Management Social Media Marketing Finance B2C 142

Search Engine Land

OCTOBER 28, 2022

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. They don’t start their research as a consumer or a B2C customer or B2B, or anything other than a human being trying to solve a problem. Just because eBay, the BBC, Amazon, etc. Mike Grehan , SVP of Corporate Communications, NP Digital.

SEO 124

SEO PR Finance B2C 124

Sprout Social

APRIL 15, 2020

These promotions and sales might resonate with consumers keeping a close eye on their finances, but it’s important to provide full transparency in your messaging to avoid criticism for “cashing in.”. Consumers typically are willing to spend more when they know where their money is going.

Non-Profit 145

Non-Profit Retail Promotion Finance 145

SocialPilot

MARCH 10, 2025

View this post on Instagram A post shared by HubSpot (@hubspot) Meanwhile, a B2C lifestyle brand like Nike infuses trending internet humor into their memes, often playing on motivational themes with humor tied to fitness culture. Best for : Lifestyle, entertainment, B2C brands.

Gen Z 52

Gen Z Branding Entertainment Millennials 52