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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Buying Cycle For starters, the B2B ecommerce buying cycle is much longer than B2C. Where sales volume might be the goal in B2C ecommerce, order value is prioritized in B2B ecommerce sales.

eCommerce 122
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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

Some were B2C, many were B2B. The fact that 57% of the B2B leaders interviewed had no serious business strategy document to point to is, in many ways, the heart of the problem, particularly when contrasted to 98% of B2C. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity).

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B2B Website Design Trends 2024

Exposure Ninja

They expect the product imagery to be on the left, with information about the product, like its name, price, specs and reviews to be on the right. Illustration Illustration and character design can be used in B2B website design just as much as in B2C. Let’s say they land on a product page.

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What Is B2B Marketing?

Marketing Insider Group

Now let’s look at some other ways B2B Marketing is different… B2B vs. B2C Marketing Now that you know a little about B2B marketing, it’s important to understand how it differs from B2C marketing. Instead of targeting businesses, B2C marketing targets customers. Who Uses B2B Marketing?

B2C 137
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Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

The CMO Survey

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 percent of marketers, up from 7.4

CMO 130
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Top Customer Review Websites for Your Business (in 2025)

SocialPilot

Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 Comparison Tools : Users can compare businesses by ratings, reviews, and even price quotes. Limited options for easily sharing testimonials in marketing campaigns.

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How Much Do Google Ads Cost?

Neil Patel

It also means pricing is fluid based on how much competition you have and how much those competitors are willing to pay. Price swings aren’t uncommon as demand rises and falls. B2C keywords will probably cost more if you target mobile devices, and B2B keywords will likely be more expensive for desktops. Device Targeting.