Martech

NOVEMBER 12, 2024

Why CEOs and CFOs demand a new approach to go-to-market For the past two years or so, I’ve interviewed several hundred Fortune 2000 CEOs and CFOs about how they understand GTM and how they feel and think about their teams and what’s coming. Some were B2C, many were B2B.

Marketing Strategy 122

Marketing Strategy B2C Finance Analytics 122

Martech

SEPTEMBER 16, 2022

The company decided it also needed more inhouse expertise and hired Zeigler, who handled B2B and B2C digital marketing at Panasonic. This required people from sales, product marketing, operations, finance and other departments to work on the transformation full-time.

Transform 136

Transform Customer CRM Finance 136

Martech

SEPTEMBER 26, 2022

Alternative financing. With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C. Below, you’ll find a deeper discussion surrounding the various fintech marketing strategies and how they work. B2B fintech marketing.

Transform 117

Transform B2C Finance Affiliate Marketing 117

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 102

Product Finance B2C Marketing Automation Platform 102

Hubspot Marketing

FEBRUARY 15, 2024

At The Gathering event in 2019, Scott Baker , Porsche’s Marketing Communications Director, explained this point perfectly. And these are people from human resources, from legal; they work in finance. Instead, automate your marketing using HubSpot software , powered by CRM data. B2B or B2C, luxury or non-luxury — not required.

Branding 139

Branding Fashion Gen Z B2C 139

Unbounce

SEPTEMBER 19, 2023

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on.

Copywriting 93

Copywriting SEO Price User-Generated 93

The CMO Survey

JANUARY 29, 2019

TheCMO Survey finds that B2C product (15.6%) and services (14.2%) sales outpace B2B products (9.7%) and services (11.5%). Creating new business models : While there are many new digital business models, subscriptions (for both physical products and digital goods) have been particularly successful. hours in dealerships.

eCommerce 100

eCommerce Transform CMO Retail 100