Content Marketing Institute

DECEMBER 19, 2018

A fast-food chain creates an investigative podcast into a forgotten food. This year, B2B and B2C brands elevated their creativity to inspiring levels. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. A legal team stars in a music video. A cruise line writes romance stories.

B2C 102

B2C Content Marketing Food Transform 102

Content Marketing Institute

OCTOBER 1, 2021

Media brands serve up hot takeaways for B2C and B2C content marketers. A popular food show expanding across platforms? What can you learn from ESPN crowing about a rooster? A travel magazine marking its relaunch with a web series? We share our take.

B2C 143

B2C Branding Food Content Marketing 143

Sprout Social

JANUARY 22, 2025

Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products. All of the above is great news for positioning yourself as a leader.

Marketing Strategy 127

Marketing Strategy Content Marketing Thought Leadership Marketing 127

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. The post CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples appeared first on Content Marketing Institute.

B2C 110

B2C Content Marketing Shipping User-Generated 110

Hubspot Marketing

MAY 9, 2022

However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday. Industries that have more success posting early morning are agriculture, food, and beverage brands, with 50% choosing 9 a.m. Conversely, only 2% of B2C brands chose Mondays versus 13% of B2B brands.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Sprout Social

DECEMBER 12, 2024

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. The play: Whether you sell clothing or technology, are B2B or B2C, your end consumers are people. But others are local gems and niche treasures.

Gen Z 89

Gen Z Branding Retail Education 89

Marketing Insider Group

APRIL 10, 2023

And how have those sources changed over time time and between B2B and B2C sectors. Top Traffic Sources for B2B vs. B2C Next, we looked at how traffic sources compare across B2B and B2C. We sought to answer: what are the top sources of traffic and leads on your website? We have to consider conversions.

B2C 144

B2C Real Estate Food Finance 144

Martech

DECEMBER 18, 2024

Financial alignment Gen Z tends to spend the most on food, drink and entertainment , but brands outside those categories can still reach them. As a result, campaigns must use several video formats and make them accessible with captions and multiple video formats (vertical, horizontal, short-form and full-length videos).

Gen Z 107

Gen Z Transform Health Entertainment 107

Martech

APRIL 7, 2025

We didn’t want our trip to end at some crummy fast-food joint. Here’s what I mean: As my wife and I arrived at the airport after a vacation, we discussed where to eat before our 90-minute drive home. We wanted a nice, sit-down meal. Our options: All-you-can-eat Japanese BBQ and sushi versus Italian.

Customer 113

Customer Food Place Branding 113

Scoop.it!

NOVEMBER 21, 2024

For B2C testimonials, check out Classical Guitar Shed , an online guitar learning platform. It’s like seeing a busy restaurant – you figure the food must be good if so many people are eating there. Source: dialmycalls.com This approach works because it shows how their service helps businesses across different sectors.

Customer 110

Customer Shoppers User-Generated B2C 110

SocialPilot

FEBRUARY 6, 2025

Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 Popular Food and Restaurant Business Review Sites 45. OpenTable Best platform to list restaurants, cafes, and food service businesses. Start now !

Real Estate 63

Real Estate Customer Food User-Generated 63

Backlinko

MARCH 25, 2025

Note: “Food” is one of the most profitable blog niches, averaging $9,169 per month in revenue, according to a RankIQ study. B2C Sales Business-to-consumer (B2C) sales shows promising growth (+300% over the last 10 years). This provides an accessible entry point for bloggers with B2C sales experience.

Real Estate 101

Real Estate Health Affiliate Marketing Non-Profit 101

Rock Content

JUNE 4, 2020

Since that journey can be extremely complex, we tend to simplify it to a few stages, which are generally valid for both B2C and B2B environments. The amount of time B2C buyers will spend in this stage will vary, depending on the business. Some products, like packaged food or inexpensive clothing, require little consideration.

B2C 75

B2C Finance Transform eBook 75

Martech

JANUARY 20, 2025

Highlight their experiences and how our food has been part of their special moments (e.g., Canva or Adobe Spark: For creating visually appealing graphics and videos. Consideration stage Strategy. Customer stories: Share testimonials and stories from satisfied customers. family gatherings, celebrations). Tools needed.

Brand Management 109

Brand Management User-Generated Marketing Marketers 109

Duct Tape Marketing

NOVEMBER 7, 2024

Do you tend to order food, what you've ordered before? And there's examples of that in B2B, Cisco, the food delivery company, S-Y-S-C-O does something very similar. So I mentioned Cisco, the food delivery company, which I think is really good. So what are you likely to want during that time of day?

Customer 77

Customer Transform Energy Health 77

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. Mable – Food & Beverage. Mable is a wholesale platform specializing in food and beverage. What Is the Difference Between B2B and B2C Niche Marketplaces? B2B niche marketplaces work between businesses, while B2C works between businesses and consumers.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Hubspot Marketing

MAY 22, 2017

No other B2C industry has thrived on Instagram quite like the fashion industry. While Everlane's account has no shortage of beautiful product imagery, they also feature photos of their customers wearing Everlane clothes, inspiring travel photography, and tips on food and art destinations in different cities around the world.

Fashion 145

Fashion Branding Food B2C 145

Martech

AUGUST 6, 2024

Food, personal items and even cars are ordered through a screen. The way customers make purchases and interact with brands is changing. How do these shifts in behavior impact a more complicated service like insurance? And how does digital engagement connect back to branding?

Gen Z 118

Gen Z Millennials Health Food 118

Sprout Social

MAY 9, 2024

Brands using B2C and B2B influencer marketing benefit from strong, long-term influencer relationships because it enables them to nurture organic communities, reach new audiences and build brand awareness and trust. Food and drink influencer trends Food and beverage is a top influencer content category across all consumers.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Marketing Insider Group

DECEMBER 3, 2020

While those in the Retail Job Area audience generated a massive spike in overall consumption in mid-November (retailers seem to have a last-minute tendency just like their B2C buyers), the Industry as a whole has been quite stable. B2B companies must consider customer experience as much as B2C companies.

Retail 95

Retail Whitepaper Food B2C 95

Martech

DECEMBER 19, 2023

Food was in short supply, so the workers had to limit the number of people in line. If you have friends who work in B2C marketing, you probably know the feeling. “Oh, They draw heavily on research from The B2B Institute at LinkIn to make the case that B2B buyers rely on emotions just as much as their B2C counterparts.

Transform 131

Transform B2C Whitepaper Marketing 131

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

Take a cue from marketers, and make it personal and relevant: make sure you’re fully aware of any food allergies, dietary restrictions, or dislikes. Food Cost = $40-50. Fab Capodicasa works for Hoosh Marketing, a Marketo agency partner specializing in B2C and Marketo Training. Venue Cost = $0. Champagne or sparkling wine.

Food 134

Food Direct Mail Thought Leadership Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Julie Fleischer led content marketing strategy at Kraft Foods Group as Senior Director of Data, Content, and Media. Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Quikly

NOVEMBER 8, 2022

Nothing lasts forever, but if you’re lucky, it might just come back for a limited time.

Food 86

Food Branding B2C Marketing 86

Litmus

DECEMBER 15, 2021

Best B2C Email : Alterra Mountain Company. Keto Food Bars versus other “healthy” bars. Plus, check out that fun GIF showing the different Keto Food Bar flavors—makes you want to try one, right? Best B2C Email. and revenue GmbH – Best B2C Email and Best Agency Email. Meet the seven award winners!

B2C 106

B2C Food Email Marketing Health 106

Martech

JUNE 3, 2024

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets.

Pharmaceutical 134

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 134

Search Engine Land

MAY 30, 2023

How should B2C marketers use GA4? A non-profit organization in Pittsburgh named 412 Food Rescue needed to recruit more volunteers to deliver food from retailers to people experiencing food insecurity. How should B2C marketers use GA4? When should we measure micro conversions? How should B2B marketers use GA4?

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Adobe Experience Cloud Blog

APRIL 27, 2015

So explain to me why this retailer keeps sending me offers for dog food, poop bags, and leashes? What I’ve found is that a majority of B2C brands haven’t evolved to the point of really listening and appropriately responding to my trackable habits. So, I ask, why the disconnect? It’s Time to Evolve.

Branding 133

Branding Thought Leadership Retail B2C 133

Adobe Experience Cloud Blog

MARCH 9, 2015

It is sure to be a great time, filled with thought provoking content sessions, delicious food and impressive networking! Event Marketing b2b B2C' Want to see this plan in action? Come by The Engagement Lounge at the Vulcan Gas Company next weekend at SXSW.

PR 132

PR Thought Leadership B2C Food 132

Neil Patel

OCTOBER 13, 2020

Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. This may make it seem like only B2C companies qualify. If you provide any services to companies, your B2C is likely eligible for Google My Business. But, this isn’t necessarily true.

SEO 141

SEO B2C Food Entertainment 141

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. Their location in Manhattan’s East Village adopted new food lockers that open with a barcode that customers scan with their phone. In search of BETAs.

Food 113

Food Thought Leadership Manufacturing Analytics 113

Hootsuite

APRIL 29, 2020

EST. For B2C brands, post Monday to Wednesday, 12 p.m. EST. For B2C brands, post Monday to Wednesday, 12 p.m. EST. For B2C brands, post Monday or Wednesday, 7:45 a.m., Food & Beverage: Friday, 12 p.m. Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m. LinkedIn: For B2B brands, post Wednesday, 7:45 a.m.,

Non-Profit 145

Non-Profit B2C Entertainment Retail 145

Neil Patel

SEPTEMBER 22, 2020

Whether you are selling furniture, food, or services, showcasing your products on Pinterest will build engagement. Although B2C businesses have a clear advantage on Pinterest, B2B companies can also see a considerable benefit if their target audience overlaps with Pinterest’s users. What’s not to love?

Fashion 145

Fashion Transform User-Generated Food 145

Sprout Social

MAY 25, 2022

This rings true for B2B and B2C alike. Meanwhile, recent research from TikTok describes consumer behavior as an “infinite loop” in B2C. Food for thought: sales strategy is the number one use case for social data, especially as social has more impact on the bottom line.

CRM 136

CRM Whitepaper B2C Food 136

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. EST. B2C brands. B2C brands. The best days for B2C brands to post on LinkedIn are Monday and Wednesday.

B2C 112

B2C Millennials Food Retail 112

Content Marketing Institute

NOVEMBER 23, 2017

If your Thanksgivings are anything like mine, I’ll bet you could use a little distraction to help you stay sane while dodging your aunt’s probing questions about your love life and heated family debates on politics (or while letting your food coma runs its course).

Branding 111

Branding Food Entertainment User-Generated 111

Hubspot Marketing

DECEMBER 21, 2023

Hosting Tribunal) The niches that have the highest percentage of blogs with over 50,000 monthly sessions are food (42.8%), lifestyle (13.3%), and travel (10%). HubSpot ) B2B bloggers spend, on average, 26% more time on each post than B2C bloggers. HubSpot ) B2B bloggers spend, on average, 26% more time on each post than B2C bloggers.

B2C 113

B2C eBook Food Content Marketing 113