Scoop.it!

NOVEMBER 21, 2024

Your products may be great, but sales don’t seem to flow more than a trickle. Here’s how to nail your testimonial game: Ask at the right time : Reach out when your customer’s feeling good about your product – maybe right after they’ve had a win using it. Try “What problem did our product solve for you?”

Customer 110

Customer Shoppers User-Generated B2C 110

Sprout Social

DECEMBER 12, 2024

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. They weave in the product somehow, on one of the very last slides. But others are local gems and niche treasures.

Gen Z 90

Gen Z Branding Retail Education 90

Content Marketing Institute

DECEMBER 19, 2018

A fast-food chain creates an investigative podcast into a forgotten food. This year, B2B and B2C brands elevated their creativity to inspiring levels. Update: Later in the year, Velcro® lawyers were back at it – another full production highlighted by a new song including some of the comments the original video received.

B2C 102

B2C Content Marketing Food Transform 102

Martech

DECEMBER 18, 2024

Impact over features They’re less interested in what a product does and more focused on its impact. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. It’s true that, like most of us, many Gen Z-ers start searching for products online first.

Gen Z 103

Gen Z Transform Health Entertainment 103

Martech

APRIL 7, 2025

They focus on companies that offer similar products or services, but customers don’t make decisions based on industry categories. Traditionally, competition means anyone offering the same product or service: Burger King competes with McDonald’s. We didn’t want our trip to end at some crummy fast-food joint.

Customer 104

Customer Food Place Branding 104

Backlinko

MARCH 25, 2025

Pay attention to: Common questions people ask Problems they’re trying to solve Language they use to describe their challenges Products or solutions they’re already using Now, let’s look at whether your niche is growing or declining. million members. Open Google Trends and enter your blog niche idea. As for monetization?

Real Estate 101

Real Estate Health Affiliate Marketing Non-Profit 101

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. The post CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples appeared first on Content Marketing Institute.

B2C 110

B2C Content Marketing Shipping User-Generated 110

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 102

Product Finance B2C Marketing Automation Platform 102

Hubspot Marketing

MAY 9, 2022

However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday. Industries that have more success posting early morning are agriculture, food, and beverage brands, with 50% choosing 9 a.m. Conversely, only 2% of B2C brands chose Mondays versus 13% of B2B brands.

Gen Z 145

Gen Z B2C Manufacturing Food 145

SocialPilot

FEBRUARY 6, 2025

Whats the first thing you do before buying a product, deciding where to eat, or booking a service? Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 You look at reviews, right? Youre not alone, 90% of customers do the same.

Real Estate 61

Real Estate Customer Food User-Generated 61

Martech

JANUARY 20, 2025

It involves crafting narratives that resonate with customers on an emotional level, allowing them to form a deeper connection with a brand or product. By presenting their brand or product in the context of a story, marketers can capture attention, evoke emotions, and build trust with their audience. Consideration stage Strategy.

Brand Management 107

Brand Management User-Generated Marketers Marketing 107

Martech

AUGUST 6, 2024

Food, personal items and even cars are ordered through a screen. But it’s clear that consumers of all ages expect to have the choice to engage with brands, regardless of whether it’s a simple product or a more complex process like filing an insurance claim. The way customers make purchases and interact with brands is changing.

Gen Z 115

Gen Z Millennials Health Food 115

Marketing Insider Group

APRIL 10, 2023

I have seen this so often: a founder launches an amazing product, builds a great website, hires a sales team, and then hires a social media intern. And how have those sources changed over time time and between B2B and B2C sectors. Top Traffic Sources for B2B vs. B2C Next, we looked at how traffic sources compare across B2B and B2C.

B2C 144

B2C Real Estate Food Finance 144

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. Being part of a niche marketplace puts you in front of people who already know and want your products, cutting down your sales cycle and improving revenue streams.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Rock Content

JUNE 4, 2020

The buyer journey is the process people go through to gain awareness, evaluate, and purchase a product or service. Since that journey can be extremely complex, we tend to simplify it to a few stages, which are generally valid for both B2C and B2B environments. Focus content on buyers’ pain points — not your product or brand.

B2C 75

B2C Finance Transform eBook 75

Hubspot Marketing

MAY 22, 2017

No other B2C industry has thrived on Instagram quite like the fashion industry. While Everlane's account has no shortage of beautiful product imagery, they also feature photos of their customers wearing Everlane clothes, inspiring travel photography, and tips on food and art destinations in different cities around the world.

Fashion 145

Fashion Branding Food B2C 145

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Instead, they value personal recommendations and trending products from influencers that entertain or interest them. Food and drink influencer trends Food and beverage is a top influencer content category across all consumers.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Duct Tape Marketing

NOVEMBER 7, 2024

13:30): So they may have some marketing data, customer service data, sales data, product usage data, but they haven't thought about it from a cross-functional way to bring it together. Do you tend to order food, what you've ordered before? I mean, if you're just trying to create simple product ads, okay, AI can do that.

Customer 77

Customer Transform Energy Health 77

Martech

JUNE 3, 2024

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets.

Pharmaceutical 132

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 132

Marketing Insider Group

DECEMBER 3, 2020

In the B2B world, retail professionals aren’t the ones on the Black Friday “front lines”, but they are competing for which products win primetime shelf space and e-commerce hero features. B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners.

Retail 95

Retail Whitepaper Food B2C 95

Neil Patel

SEPTEMBER 22, 2020

Users can instantly buy products without having to trudge through the awareness, consideration, and purchase cycle. You can also create links between product pages, websites, and social accounts while displaying your products to those who want to buy them. That means your products are seen in more places, by more people.

Fashion 145

Fashion Transform User-Generated Food 145

Martech

DECEMBER 19, 2023

Food was in short supply, so the workers had to limit the number of people in line. If you have friends who work in B2C marketing, you probably know the feeling. “Oh, They draw heavily on research from The B2B Institute at LinkIn to make the case that B2B buyers rely on emotions just as much as their B2C counterparts.

Transform 129

Transform B2C Whitepaper Marketers 129

Litmus

DECEMBER 15, 2021

Jess Materna, Director of Product Marketing at Litmus. Lily Worth, Email Design and Production at Litmus. Best B2C Email : Alterra Mountain Company. Keto Food Bars versus other “healthy” bars. Plus, check out that fun GIF showing the different Keto Food Bar flavors—makes you want to try one, right? Best B2C Email.

B2C 106

B2C Food Email Marketing Health 106

Adobe Experience Cloud Blog

MARCH 9, 2015

Product Marking: Your product marketing team is extremely important in ensuring the success of your event. It is sure to be a great time, filled with thought provoking content sessions, delicious food and impressive networking! Event Marketing b2b B2C' Want to see this plan in action?

PR 132

PR Thought Leadership B2C Food 132

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

Rather than coming on too strong with a sales pitch, good marketers gradually convince you that their product is best for you. Take a cue from marketers, and make it personal and relevant: make sure you’re fully aware of any food allergies, dietary restrictions, or dislikes. Food Cost = $40-50. Handwritten Notes.

Food 134

Food Direct Mail Thought Leadership Marketers 134

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. We took our [existing events] team and actually shifted to being a virtual production team,” said Rowley. Virtual event, courtesy of Panasonic.

Food 111

Food Thought Leadership Manufacturing Analytics 111

Neil Patel

OCTOBER 13, 2020

Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. This may make it seem like only B2C companies qualify. If you provide any services to companies, your B2C is likely eligible for Google My Business. But, this isn’t necessarily true.

SEO 141

SEO B2C Food Entertainment 141

Hubspot Marketing

AUGUST 29, 2022

If you market B2C brands, or products that would be used specifically in the home, this is important to keep in mind if financial uncertainty continues. Essential Groceries and Food. Essential Personal Care Products. They could still be persuaded to buy a great product that's marketed to them in the coming months.

Entertainment 136

Entertainment B2C Price Food 136

Search Engine Land

MAY 30, 2023

How should B2C marketers use GA4? Play at least 50% of a product video. A non-profit organization in Pittsburgh named 412 Food Rescue needed to recruit more volunteers to deliver food from retailers to people experiencing food insecurity. How should B2C marketers use GA4? How should B2B marketers use GA4?

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Sprout Social

MAY 25, 2022

This rings true for B2B and B2C alike. Social interactions are a given for folks doing their homework on a product, right? Meanwhile, recent research from TikTok describes consumer behavior as an “infinite loop” in B2C. And social media is where so many crucial moments happen during that journey.

CRM 136

CRM Whitepaper B2C Food 136

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. brand and product names) on social.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Martech

MAY 31, 2023

by Latané Conant An excellent book about B2B and account-based marketing, it is the foundation of 6sense’s product certification program, which makes sense as Conant is the CMO there. While there are specific references to 6sense’s products, plenty of information is applicable regardless of whether a company uses that platform.

B2C 116

B2C CMO Energy Food 116

Hootsuite

JANUARY 7, 2020

The Instagram Explore page is made up of photos, videos, Stories—and, of course, products—tailored for each user based on “the people you follow or the posts you like,” according to Instagram. In other words, it is an endless scroll of accounts you might want to follow, posts you might want to like, and products you might want to buy.

Millennials 145

Millennials User-Generated B2C Fashion 145

Content Marketing Institute

NOVEMBER 23, 2017

If your Thanksgivings are anything like mine, I’ll bet you could use a little distraction to help you stay sane while dodging your aunt’s probing questions about your love life and heated family debates on politics (or while letting your food coma runs its course). Gratitude Click To Tweet.

Branding 111

Branding Food Entertainment User-Generated 111

SocialPilot

APRIL 16, 2025

Lets dive into some of the best SaaS review sites and understand how listing your product on them can supercharge your success. Side-by-side product comparisons Quarterly reports on market trends G2 Grid for a visual take on market positioning. It has over 1.5 What Makes It Great? What Makes It Great?

User-Generated 40

User-Generated B2C Finance Management 40

Search Engine Land

DECEMBER 21, 2023

Food was in short supply, so the workers had to limit the number of people in line. You probably know the feeling if you have friends who work in B2C marketing. “Oh, They draw heavily on research from The B2B Institute at LinkedIn to make the case that B2B buyers rely on emotions just as much as their B2C counterparts.

Transform 98

Transform B2C Whitepaper Marketers 98

Adobe Experience Cloud Blog

APRIL 10, 2014

And then to celebrate we hosted a killer party at San Francisco’s super cool Exploratorium, a never-ending maze of tactile exhibits, finger foods, and cocktails. We featured demos of our newest product advancements and even had some of our Customer Champions on hand to answer questions. Most Dramatic Business Impact–B2C.

CMO 132

CMO Thought Leadership SEO B2C 132