Content Marketing Institute

FEBRUARY 11, 2020

The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Continue reading → The post The What, Why, and How of TikTok for B2C Brands [Examples] appeared first on Content Marketing Institute. Just look at e.l.f. Cosmetics’ campaign that sparked over 3 million videos on the platform.

B2C 143

B2C Gen Z Branding Place 143

Martech

NOVEMBER 8, 2024

Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively. The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power.

Gen Z 121

Gen Z CRM Millennials B2C 121

Martech

OCTOBER 1, 2024

Shopping by generation. The same percentage (34%) of Gen Z and Baby Boomer shoppers plan to shop online and in-store. The differences between generations lie in the disparities among the other two-thirds. Over half (53%) of Gen Z will do most or all of their shopping online, while only 25% of Boomers will.

Gen Z 115

Gen Z Shoppers Retail Price 115

Martech

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence. Why we care.

Gen Z 109

Gen Z Advertising Advertisers Branding 109

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Sprout Social

DECEMBER 12, 2024

The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. In another video, a team member gives a Gen Z-inspired tour of their Glasgow office.

Gen Z 88

Gen Z Branding Retail Education 88

Martech

JANUARY 22, 2025

94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of Gen Z and millennials, who are known for their willingness to explore new flavors. The results were remarkable: 1.5x 26x greater return than Foodpanda’s typical audience ROAS.

Gen Z 105

Gen Z Retail Food Millennials 105

Hubspot Marketing

NOVEMBER 1, 2022

They saw it as a platform for Gen-Z to make short, funny videos. More specifically, 41% of Gen Z TikTok users say they listen to fewer podcasts after joining TikTok and 33% say they watch less TV. According to HubSpot Blog Research, TikTok is the number one platform marketers are increasing their investments in for 2022.

B2C 129

B2C Gen Z Marketing Marketers 129

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” After all, being a social influencer and being part of Gen Z is often one and the same.

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Martech

OCTOBER 31, 2024

It’s not just the older generation either. consumers still send letters and packages with nearly half (48%) of Gen Z, teens and twenties, sending mail one to two times per month. Who doesn’t keep an eye on USPS Informed Delivery to see what’s coming? Recent research from Stamp.com shows 65% of U.S.

Direct Mail 129

Direct Mail Retail Gen Z Logistics 129

Hubspot Marketing

DECEMBER 16, 2024

Gen Zers don't just like listening to podcasts they like buying from them, too. According to one report released in October of this year, 82% of Gen Z listeners have taken action on a brand after hearing a podcast ad. As she puts it, " Gen Z trusts podcasts more than they trust influencers on social media right now."

Gen Z 106

Gen Z B2C Health Marketing 106

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, influencer fashion content reached 1.21

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Hubspot Marketing

MAY 9, 2022

However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday. 22% of B2C brands say Sundays are the best days to post on Pinterest, compared to only 6% of B2B brands. Conversely, only 2% of B2C brands chose Mondays versus 13% of B2B brands. 3 and 6 p.m., 3 to 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Martech

MARCH 8, 2024

And the same principles apply to B2C advertisers. ” Gen Z. Nearly half (45%) of Gen Z identifies as liberal, and just 23% as conservative. Oddly enough, the study found that 50% of Gen Z depends on Fox News for most of their news consumption.

Gen Z 102

Gen Z Millennials Shoppers B2C 102

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% This could work in your favor if youre a B2C brand. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7 million people use Reddit daily, and 379.4 million use it weekly.

Gen Z 87

Gen Z Copywriting Real Estate Marketing 87

Martech

DECEMBER 29, 2023

Click here to take the survey Shoppable ads will connect the dots for retail and beauty, especially among Gen Z Shoppable ads on Roku have gained heavy involvement from traditional retailers like Walmart, along with traditional and direct-to-consumer brands in health and beauty, electronics, home and consumer packaged goods.

Retail 117

Retail eCommerce Gen Z Shoppers 117

Martech

JULY 28, 2022

This applies for Gen Z consumers, as well as those in the higher age brackets. Forty-seven percent of the top 1,000 grossing mobile games skew to Gen Z, up from 41% two years ago. Read next: PepsiCo’s strategies for marketing via online games and esports.

Gen Z 130

Gen Z Advertisers Advertising Millennials 130

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. On top of all that, our consumer trends survey shows that 33% of Gen Zers have bought a product based on an influencer’s recommendation in the past three months. Let’s take a quick look.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Martech

SEPTEMBER 24, 2022

The survey was distributed relatively evenly across Gen Z (88 participants), Millennials (101), Gen X (136) and Boomers (76). Older participants raised the average for interest in travel, with only 48% of Gen Z, and 50% of Millennials, interested in that topic.

Gen Z 117

Gen Z Millennials Fashion Food 117

Hubspot Marketing

FEBRUARY 25, 2025

Right behind them is Gen Z. social responsibility) User-generated content. Its different from a B2C persona, where youre researching demographic data like age and income level or interests. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content.

Transform 87

Transform Marketing Marketers Gen Z 87

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Martech

MAY 3, 2022

Platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest are great for B2C marketing, whereas LinkedIn is good for B2B, and Twitter and YouTube are great for both. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Sprout Social

JANUARY 27, 2020

Since it’s best for reaching a Gen Z audience , B2C brands that are targeting older generations should take caution before deciding to use the platform. Our takeaway: If your brand is targeting Gen Z and younger millennials, TikTok is an essential addition to your marketing mix.

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Marketing 145

Hubspot Marketing

DECEMBER 13, 2023

Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day. This could generate additional engagement on Shorts that is appealing to marketers. B2B Brands Embracing Creators A majority of creator's work has been centered around getting their audiences to opt into B2C products.

Gen Z 134

Gen Z B2C User-Generated Branding 134

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. Marketing w/ purpose is a critical differentiator among millennial & Gen Z consumers, says @joderama. Click To Tweet.

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Sprout Social

JANUARY 26, 2023

According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. Establishes trust Humans trust other humans. That’s just a fact.

B2C 145

B2C Gen Z Shipping Marketing 145

Litmus

JUNE 23, 2022

Regardless of generation, consumers don’t like when social media sites, search engines, and mobile apps collect personal, online, and mobile location data, allowing access to marketers who use it for targeted advertising campaigns. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing?

B2C 68

B2C Gen Z Millennials eCommerce 68

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% This could work in your favor if youre a B2C brand. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7 million people use Reddit daily, and 379.4 million use it weekly.

Gen Z 66

Gen Z Copywriting Real Estate Marketing 66

Hubspot Marketing

MAY 31, 2024

In our State of Inbound Marketing Trends , B2C brands reported that native advertising drove one of the best ROIs. Our State of Inbound Marketing Trends found that B2C brands in particular experience high ROI from native advertising. Here’s a harsh truth: Gen Z doesn’t want to see your banner ad.

Advertisers 106

Advertisers Advertising Gen Z Inbound Marketing 106

Search Engine Land

MAY 30, 2023

How should B2C marketers use GA4? How should B2C marketers use GA4? But how can the country’s top 100 advertisers, which are all B2C companies, use GA4 to optimize their digital marketing strategy? And we’re the number one sports destination for Gen Z fans.” When should we measure micro conversions?

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Neil Patel

SEPTEMBER 29, 2020

The company has achieved impressive results for their tech, B2B and B2C clients. What makes Sociallyin different from other agencies is that they also offer multilingual social media management: They work with brands in both the B2B and B2C spaces. Notable clients include Toyota, Dick’s Sporting Goods and TGI Fridays.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. What are the key differences between B2B and B2C marketing?

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119

Marketing Insider Group

SEPTEMBER 17, 2019

Your target market is millennial and Gen Z women. If you’re a B2C company, chances are your target market has their favorite places to browse. For B2C companies, it’s important to discover where yours are. That’s huge—whether you’re primarily B2C or B2B. Let’s say, for example, you make boho-chic women’s jewelry.

Gen Z 106

Gen Z B2C Whitepaper Content Placement 106

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. In 2022, LinkedIn generated $5.91

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Hubspot Marketing

DECEMBER 13, 2023

Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day. This could generate additional engagement on Shorts that is appealing to marketers. B2B Brands Embracing Creators A majority of creator's work has been centered around getting their audiences to opt into B2C products.

Gen Z 106

Gen Z B2C User-Generated Branding 106

Martech

MAY 30, 2023

Generation gap. Fifty-six percent of Millennial and Gen Z small businesses, regardless of size, said they are prioritizing AI, versus 24% among older businesses. Younger business owners and entrepreneurs are also more likely than older owners to use AI tools in their organization. Are you getting the most from your stack?

Gen Z 113

Gen Z Millennials Marketing Marketers 113

Martech

OCTOBER 31, 2023

It’s worth noting that 80% of Gen Z consumers and 71% of U.S. Furthermore: 60% of TikTok users who plan to shop for gaming after the holidays plan to purchase either mobile games (45%) and/or make in-game purchases (38%). moms consider themselves gamers. Get MarTech! In your inbox. Business email address Subscribe Processing.

Gen Z 113

Gen Z Shoppers Food Marketing Plan 113