Sprout Social

JANUARY 27, 2020

While TikTok marketing can be extremely powerful when executed strategically, it may not be the right move for every brand. Since it’s best for reaching a Gen Z audience , B2C brands that are targeting older generations should take caution before deciding to use the platform. Let us know in the comments.

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Marketing 145

Neil Patel

SEPTEMBER 29, 2020

The company has achieved impressive results for their tech, B2B and B2C clients. What makes Sociallyin different from other agencies is that they also offer multilingual social media management: They work with brands in both the B2B and B2C spaces. Social media should be an essential part of your marketing mix.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Hubspot Marketing

MAY 31, 2024

When to Use Native Advertising There are several situations where you should consider making native ads part of your marketing mix. Display advertising is the traditional method of digital marketing where ads display on a sidebar, banner, or pop-up of a website or platform. This naturally makes native advertising more engaging.

Advertising 106

Advertising Advertisers Gen Z Inbound Marketing 106

Hootsuite

DECEMBER 10, 2019

It’s clear Gen Z sticks is done with the “Instagram aesthetic.”. Is Gen Z your target audience ? The right balance of these activities depends on whether you’re marketing to consumers or to other businesses. Here’s the winning formula: B2C: 60% brand-building and 40% sales activations.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. Build it and they will buy YouTube can influence the purchasing decisions of both B2B and B2C buyers. YouTube is a crucial and valuable part of the marketing mix.

Branding 95

Branding Gen Z Transform Education 95