Backlinko

JUNE 4, 2024

billion in sales in 2023 ( DataReportal ) Here’s a detailed breakdown with largest product categories by annual consumer spending in the US: Product Category Annual Ecommerce Spending (B2C, US) Electronics $781.3 billion Over-the-Counter Pharmaceuticals $59.65 billion Over-the-Counter Pharmaceuticals $59.65 billion Fashion $673.6

eCommerce 81

eCommerce Gen Z Shipping Retail 81

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model. This last one is a biggie.

Gen Z 112

Gen Z Pharmaceutical Customer Acquisition Marketers 112

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” ” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. “Gen Z isn’t anti-corporate or anti-brand,” she said.

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64