B2C Gen Z PR 
Contently B2C
JUNE 30, 2016
“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” After all, being a social influencer and being part of Gen Z is often one and the same.
Hubspot Marketing
APRIL 8, 2025
Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% This could work in your favor if youre a B2C brand. So, if you make them mad, it could turn into a PR nightmare. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7
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Hubspot Marketing
APRIL 8, 2025
Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% This could work in your favor if youre a B2C brand. So, if you make them mad, it could turn into a PR nightmare. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7
Search Engine Land
MAY 30, 2023
How should B2C marketers use GA4? SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. How should B2C marketers use GA4?
Hubspot Marketing
FEBRUARY 15, 2024
Its clever marketing and PR tactics, along with its choice of sponsorships, portray a brand which represents sports, success, and elitism,” according to Roumeliotis. According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. B2B or B2C, luxury or non-luxury — not required.
Duct Tape Marketing
FEBRUARY 6, 2024
Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. John (06:35): Well, in fact, you mentioned generational. This is John Jantsch, my guest today, Shama Hyder. We don't even touch that.
Duct Tape Marketing
FEBRUARY 2, 2023
There's gonna be no PR spin. And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies. They're undetectable and like gens, when we talk about Gen Z, we're not talking about babies. And so we've gotta find something new.
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