Martech

OCTOBER 31, 2023

Shoppers intend to keep the holidays going after the season, at least those on TikTok. More than half of TikTok shoppers will be interested in technology and games. It’s worth noting that 80% of Gen Z consumers and 71% of U.S. Why we care. TikTok’s U.S. audience continues to grow and is now over 102 million users.

Gen Z 113

Gen Z Shoppers Food Marketing Plan 113

Martech

SEPTEMBER 13, 2023

34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs. 13% of all winter holiday shoppers said an ESG stance was the most important factor when selecting a gift. However, it also says the number who do think about those stands has been steadily increasing.

Gen Z 119

Gen Z Shoppers Retail Price 119

Backlinko

JUNE 4, 2024

of internet users worldwide aged 16 to 64 make an online purchase each week ( DataReportal ) On average, annual spending per online shopper worldwide reached $1,109 in 2023. important”> Product Category Share of US Digital Buyers (who made a purchase in the past month) Clothing 67.1% Beauty products 43.1% Household supplies 40.9%

eCommerce 99

eCommerce Gen Z Shipping Retail 99

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. In 2022, LinkedIn generated $5.91

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. Adobe Analytics) 57% of online shoppers report shopping internationally.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

DECEMBER 29, 2022

More brands will address Gen Z as co-creators. Brands won’t stop advertising to Gen Z consumers in 2023. They should look at Gen Z as co-creators. Gen Z doesn’t live on your ecommerce site — it’s not where their sense of community and individuality is being formed. Get MarTech!

Gen Z 115

Gen Z Advertising Advertisers Transform 115

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). 30% of UK B2C companies are still not back to pre-pandemic CX levels. Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

DECEMBER 18, 2024

What shows up in a TV ad has the potential to influence shoppers on their mobile devices. Gen Z consumers are 52% more likely to value QR codes and links for more information, according to the Samsung Ads study. Cross-screen mobile advertising. This is the key component in shoppable interactive TV ads. Mobile Wallets.

Gen Z 101

Gen Z Shoppers eCommerce Advertising 101

Martech

JANUARY 15, 2025

And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. Today, technologies like AI and app-to-app deep linking are enabling marketers to enhance shopper experiences and deliver more comprehensive metrics that drive campaigns seamlessly from post creation to purchase.

Gen Z 111

Gen Z Whitepaper Social Media Marketing Millennials 111

Hubspot Marketing

JULY 20, 2020

With a purchasing power of more than $143 billion , Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.

Gen Z 145

Gen Z Millennials Education Health 145