Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. On top of all that, our consumer trends survey shows that 33% of Gen Zers have bought a product based on an influencer’s recommendation in the past three months. Let’s take a quick look.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

DECEMBER 13, 2023

YouTube is a powerful search engine with a large global user base. Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day. This could generate additional engagement on Shorts that is appealing to marketers.

Gen Z 134

Gen Z B2C User-Generated Branding 134

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. Marketing w/ purpose is a critical differentiator among millennial & Gen Z consumers, says @joderama. Click To Tweet.

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Sprout Social

JANUARY 26, 2023

According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. Establishes trust Humans trust other humans. That’s just a fact.

B2C 145

B2C Gen Z Shipping Marketers 145

SocialPilot

JANUARY 16, 2024

billion active global social media users, that’s 60.6% GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. billion social media users around the world as of October 2023 , equating to 61.4 Let’s dive in!

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Search Engine Land

MAY 30, 2023

How should B2C marketers use GA4? SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. This includes users who: Conducted item searches.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Hubspot Marketing

MAY 31, 2024

Here are a few examples you’ve probably encountered: A sponsored TikTok video that appears in the feed alongside other user videos. Second, the best native ads offer value-based content designed to be entertaining or informative for the user, rather than pushing a product. Here’s a harsh truth: Gen Z doesn’t want to see your banner ad.

Advertisers 106

Advertisers Advertising Gen Z Inbound Marketing 106

Hubspot Marketing

MARCH 14, 2023

billion worldwide users , social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations.

Gen Z 129

Gen Z User-Generated Social Media Marketing Millennials 129

Hootsuite

DECEMBER 10, 2019

It’s a new feature that helps users better connect with people they work with in real life. Headspace users discuss mediation practices, ask questions, and lend support to one another in this private space. Try using a Facebook or Instagram ad to send users into a private conversation with your business. Automate the easy stuff.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Litmus

JUNE 23, 2022

Regardless of generation, consumers don’t like when social media sites, search engines, and mobile apps collect personal, online, and mobile location data, allowing access to marketers who use it for targeted advertising campaigns. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing?

B2C 68

B2C Gen Z Millennials eCommerce 68

Hubspot Marketing

DECEMBER 13, 2023

YouTube is a powerful search engine with a large global user base. Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day. This could generate additional engagement on Shorts that is appealing to marketers.

Gen Z 106

Gen Z B2C User-Generated Branding 106

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. Moreover, 47.4% FNATIC HQ TOUR ??

Entertainment 144

Entertainment Gen Z User-Generated Transform 144

Neil Patel

JUNE 24, 2021

Twitter is still among the top social networks today for users with over 192 million daily active users. Sure, Facebook is the biggest social network with the most monthly active users. Even though nearly a quarter of Americans use Twitter regularly, much of Twitter’s user base is international users.

Gen Z 145

Gen Z Millennials Promotion User-Generated 145

Hubspot Marketing

DECEMBER 4, 2023

Facebook is home to nearly 2 billion monthly active users , so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. A Facebook Business Page isn’t a user account like your personal page. of Facebook users access the site via mobile, and 81.8%

Gen Z 123

Gen Z User-Generated Millennials B2C 123

Hubspot Marketing

JULY 28, 2022

Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. in 2020, the bulk of that was focused on B2C campaigns. Influencer marketing more generally might grow stronger with each new generation.

Direct Mail 123

Direct Mail Gen Z Fashion Manufacturing 123

Scoop.it!

DECEMBER 19, 2023

So, leveraging B2B holiday marketing strategies can help you: Maximize return on investment (ROI) Increase lead generation Build brand awareness Drive more sales Crafting the Perfect Time Frame for Your Campaigns The key to a successful B2B marketing strategy is the right timing. Gen Z ranked second, following closely with 82%.

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketers 118

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

AUGUST 31, 2021

“We started off as a B2C product,” she said, “trying to help people who moved to new places integrate into a new culture, a new city – and we were really about people needing to meet in person; community was about being face-to-face.” ” For some users, however, the product is the community itself.

Gen Z 121

Gen Z CRM Marketers Marketing 121

Hubspot Marketing

DECEMBER 8, 2023

According to 89% of marketing pros surveyed, generative AI generally improves the quality of their content. Of sales pros, 86% report that using generative AI to craft messages to prospects is effective. The impact: Better quality and more targeted content improves user experience. Long story short?

Customer 129

Customer Gen Z User-Generated Analytics 129

Sprout Social

OCTOBER 31, 2018

Near this place (results are confined to a 15-mile specified by the user). These mentions are prime examples to either share user-generated content or response to an unhappy customer. For B2C brands catering to the millennial and Gen Z demographics, networks like Instagram & Snapchat provide high value.

Branding 111

Branding Gen Z Food Millennials 111

Litmus

JANUARY 4, 2019

is common in AI-generated SLs as the term generates opens,” says Flores. Flores says this approach makes even more sense if your audience is heavily comprised of Gen Z subscribers. For instance, let’s look at the subject line: “Alert! It’s a good time to save.” “The The use of ‘Alert!’ Utilizing more live content.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

Neil Patel

NOVEMBER 30, 2020

Offering call support alone to a Millennial or Gen Z audience will probably create some unhappy customers since both of these groups prefer live chat and social media. Marketing automation software (MAS): MAS systems concentrate on marketing efforts, communicating information about products and services, and generating leads.

Customer 103

Customer CRM Gen Z Price 103

Duct Tape Marketing

FEBRUARY 6, 2024

Shama addresses the complexities of privacy concerns, artificial intelligence, and generational shifts in attitudes towards data sharing, providing valuable perspectives on navigating this evolving landscape. I don't think people realize that in 2024 there are now more gen Zers in the workforce than baby boomers.

SEO 91

SEO Transform Gen Z PR 91

Power Digital Marketing

DECEMBER 1, 2022

billion monthly average users across the globe—more than twice TikTok’s (no-less-shabby) 1 billion. Forget the myth that YouTube exclusively attracts Boomers and Gen Xers while all the cool kids go crazy over on TikTok. YouTube’s enormous audience spans generations. On a daily basis, this is who makes up YouTube’s users: 3.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Rock Content

NOVEMBER 17, 2020

We are talking about an entire generation that grew up with technology all around and information at a finger tap distance. Besides, Millennials and Gen Z are used to doing detailed online research on anything they are willing to buy. For B2C Marketers , the response rate was 84%. Consider the millennials , for example.

Gen Z 59

Gen Z Millennials Transform User-Generated 59

Sprout Social

APRIL 6, 2023

Generate leads and revenue Chatbots can gather the necessary information to provide effective support, especially when they are plugged into your website. For example, when a chatbot asks users why they’re visiting your page, this automated interaction can help customers find what they want and nudge them towards converting.

User-Generated 98

User-Generated Marketers Marketing Gen Z 98

TechWyse

MARCH 8, 2023

You need to change how you generate leads. Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion. Lead generation involves employing strategies to help you identify, engage and convert potential users interested in using your products and services.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Welcome Software

MARCH 11, 2022

Generate sales and revenue. Content in this bucket includes user-generated content, product reviews, customer interactions, shares, retweets, and more. Gen Z customers, on the other hand, are typically on TikTok. In fact, eMarketer predicts TikTok will surpass Instagram in total Gen Z users in the U.S.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Rock Content

MARCH 4, 2020

How B2B and B2C companies can use Digital Marketing strategies. And the technology turned simple phones, designed to make calls, in true computers with all the access the user needs to connect with other people. Smartphones are incredibly popular, especially among Millennials and Generation Z. What is Digital Marketing.

Digital Marketing 52

Digital Marketing B2C Marketers Marketing 52

Businesses Grow

DECEMBER 16, 2024

Aaron Hassen, Chief Marketer at AH Marketing and host of Business with Humans YouTube series B2C channels are also B2B channels. Research shows that Gen Z is the fastest-growing audience on Pinterest, making up 42% of its global user base. And theyre searching and saving more than other generations.

Gen Z 100

Gen Z Marketers Marketing B2C 100

SocialPilot

MARCH 10, 2025

Conventional marketing struggles to stand out as users long for authenticity and humor over sales ads. Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. A B2B SaaS company cant rely on Gen Z TikTok humor, just as a lifestyle brand wouldnt rely on corporate-style LinkedIn memes.

Gen Z 52

Gen Z Branding Entertainment Marketers 52

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 116

Gen Z User-Generated Entertainment Millennials 116

Hootsuite

JANUARY 13, 2021

Gen Z social media acronyms and abbreviations. On Twitter, Facebook, Instagram, and LinkedIn, users can “slide into” someone’s DMs by sending a private message. This is very similar to a RT, but is used to show that you’re only quoting part of what the other Twitter user said originally. B2C: Business To Consumer.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

Marketing Insider Group

MARCH 16, 2023

In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. AirBnB was a pioneer of user-generated content ( UGC ), now a staple with brands who want to resonate with consumers. By asking them to create it.

Gen Z 127

Gen Z User-Generated SEO Thought Leadership 127

Hootsuite

AUGUST 14, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. A ChatGPT prompt is a phrase or instruction you give the ChatGPT AI model to generate a response. The best prompts for ChatGPT might read: “Generate a list of potential career paths for a history student.

Product 98

Product Real Estate User-Generated Fashion 98

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. Just 4% expect it to decline.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Martech

JANUARY 15, 2025

And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. With this influx of buyers, AI-driven customer care will play a critical role.

Gen Z 116

Gen Z Whitepaper Social Media Marketing Millennials 116