Adobe Experience Cloud Blog

APRIL 23, 2015

The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Marketing departments drive: . It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

And finally Kevin Cox, Senior Director of SAP global marketing took the stage to discuss editorial strategy and social conversations. Kevin made a very good point about how the principles of marketing are broadening from product, place, price, and promotion to experience, everywhere, exchange, and evangelism.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Hubspot Marketing

MARCH 19, 2024

11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. Let’s dive into my recommendations.

Thought Leadership 106

Thought Leadership Marketing Marketers B2C 106

Sales Force: CMO

NOVEMBER 1, 2022

The new State of Marketing report is here. We surveyed 6,000 global marketers to bring you the latest data, prepare for fresh digital experiences, and make the most out of new tech. Trend 1: Mastering tech tools is marketers’ number one priority – and also their biggest headache. What else is top of mind for marketers?

Customer 98

Customer Global Marketing Market Trends Inbound Marketing 98

Litmus

OCTOBER 5, 2021

According to Forrester’s 2021 Global Marketing Survey , “71% of respondents agreed that buyers expect an experience that is personalized to their needs and preferences, and 74% agree that buyers expect an immediate response to their questions.”. From segmented to personalized.

CMO 108

CMO Transform B2C Marketing 108

Martech

FEBRUARY 16, 2023

For B2C that means looking at large behavioral trends of big groups of people For B2B it’s a more detailed and intricate process, focused on the behaviors of very small, specific groups. Programmatic ad campaigns live and die on getting customer segmentation right.

Transform 122

Transform Advertising Advertisers B2C 122

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan.

Non-Profit 145

Non-Profit Retail Promotion Finance 145

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. On24) 61% of companies employ webinars as a content marketing tactic. Content Marketing Institute) 73% of B2B webinar attendees typically convert to leads. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Set Up

NOVEMBER 21, 2023

Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. From setting up customer tech days, trade shows, product naming - we have a lot to learn from world-class B2C companies in the B2B space.

Manufacturing 59

Manufacturing Transform B2C Entertainment 59

Martech

DECEMBER 13, 2022

Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. These three steps will come in handy when navigating the complicated landscape of over 10,000 martech companies. Bad stack features to avoid.

Transform 112

Transform Customer Journey CRM Fashion 112

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Digital Marketer

DECEMBER 19, 2022

The fact that the global market size of ecommerce continues to grow reflects these changes. This includes the second-hand goods market and resellers operating through auction sites like eBay. As more businesses had success selling their goods and services online, others naturally followed. Image sourced from Digital Skill Blog.

Transform 82

Transform eCommerce Retail Entertainment 82

Martech

JANUARY 12, 2023

It’s really helped us to tie everything together and put everything in one place so it’s easy to find,” said Rebecca Baxter, Booksy’s global marketing coordinator, at The MarTech Conference. “So They now have 19 million users, and over 500 employees. “It’s

Product 105

Product Global Marketing Management Digital Marketing 105

Martech

APRIL 5, 2022

Marketing attribution is the process of measuring and assigning credit to any channel or touchpoint that impacts a company’s pipeline and revenue. However, the problem with attribution is that both B2B and B2C customer journeys are becoming more complex. That some marketing dollars will inevitably be wasted is not news.

Customer 106

Customer CMO Customer Journey Non-Profit 106

Martech

JULY 22, 2022

One in four respondents to a Deloitte global consumer survey strongly agreed that they walked away from brands they believe acted in self-interest. Simultaneously, more than 70% agreed that they valued the digital innovations that deepened their connection with others during COVID-19,” Deloitte’s 2021 Global Marketing Trends report said.

Customer Journey 105

Customer Journey Customer Analytics Global Marketing 105

Neil Patel

DECEMBER 18, 2018

Whether you are in B2B or B2C, this tactic works extremely well. I need to fix this on NeilPatel.com still, but when I tested this on 2 other sites that focused on the global market, one saw a 17% increase in international search traffic within 3 months and the other saw a 23% increase in international search traffic within 3 months.

eBook 111

eBook User-Generated PR SEO 111

Martech

OCTOBER 13, 2023

“Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. The $13 billion global market represents 37% of all out-of-home. He pointed to a GroupM mid-year study that found DOOH growing 26% annually.

CMO 119

CMO Advertising Advertisers Retail 119

Sprout Social

OCTOBER 23, 2018

Our industry has never been just a B2B world or a B2C world, it’s always been a human-to-human world. The good old marketing funnel. Marketers , it’s time to move from the funnel to the flywheel. Day 1: It’s a human to human world. No community understands that more than agencies. Our speakers did.

Food 94

Food Transform eCommerce Education 94

Traackr

AUGUST 18, 2015

Maybe the 80/20 rule would apply here, and marketers would be able to focus on a few global networks to manage their marketing activities. Technology integration across the global organization. Global Influencer Marketing Technology. No such luck.

Influencer Marketing 45

Influencer Marketing B2C Global Marketing Communications 45

Lusha

NOVEMBER 11, 2024

Some common challenges include: Finding the right decision-makers in target companies Standing out from competing messages Building trust with potential clients The B2B sales cycle is often longer and more complex than B2C. It requires patience, persistence, and a well-planned strategy.

CRM 52

CRM Price User-Generated Management 52

Duct Tape Marketing

FEBRUARY 6, 2024

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. This is John Jantsch, my guest today, Shama Hyder.

SEO 90

SEO Transform Gen Z PR 90

Traackr

AUGUST 18, 2015

Maybe the 80/20 rule would apply here, and marketers would be able to focus on a few global networks to manage their marketing activities. Technology integration across the global organization. Global Influencer Marketing Technology. No such luck.

Influencer Marketing 40

Influencer Marketing B2C Global Marketing Communications 40

Contently B2C

JULY 18, 2016

As Lenze Boonstra, head of the global marketing team for Philips Personal Care put it , “Given the fact that we are the first ones to launch a mobile-enabled campaign like this, I think we have delivered something promising.”

Market Trends 52

Market Trends Content Marketing Marketing Marketers 52

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%).

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

NOVEMBER 18, 2024

This feature is already popular in TikTok’s Chinese market for live sales streams. Multilingual support : Create videos in different languages to tap into global markets. Key features: Digital Avatars: Tell your stories with customizable AI avatars. Customization : Edit and tweak videos to fit your brand’s vision.

Transform 120

Transform Global Marketing Marketing Marketers 120