B2C, Global Marketing and Marketing Automation Platform

3 steps to building an effective martech stack

Martech

DECEMBER 13, 2022

Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. Dig deeper: More than 60% of B2B marketers say martech stack is too complex. Bad stack features to avoid. But first, what does a bad stack look like?

Transform

Transform Customer Journey CRM Fashion

Marketing attribution: What it is, and how it identifies vital customer touchpoints

Martech

APRIL 5, 2022

Marketing attribution is the process of measuring and assigning credit to any channel or touchpoint that impacts a company’s pipeline and revenue. However, the problem with attribution is that both B2B and B2C customer journeys are becoming more complex. That some marketing dollars will inevitably be wasted is not news.

Customer

Customer CMO Customer Journey Non-Profit

Marketing Pro Pulse

3 steps to building an effective martech stack

Marketing attribution: What it is, and how it identifies vital customer touchpoints

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