Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan.

Non-Profit 145

Non-Profit Retail Promotion Finance 145

Marketing Insider Group

FEBRUARY 5, 2024

(HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging. DemandMetric) Companies that blog attract 55% more website visitors than non-blogging companies. Venngage) The average length of a blog post is 1,376 words.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

APRIL 5, 2022

In order to optimize current campaigns, and plan future ones, marketers need to know which touchpoints are effective in driving conversions. Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. That some marketing dollars will inevitably be wasted is not news.

Customer 106

Customer CMO Customer Journey Non-Profit 106

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%).

Advertisers 52

Advertisers Advertising Retail Shoppers 52