Digital Marketer

DECEMBER 19, 2022

The fact that the global market size of ecommerce continues to grow reflects these changes. This includes the second-hand goods market and resellers operating through auction sites like eBay. That doesn’t mean that marketing’s role has diminished, though. Image sourced from Digital Skill Blog.

Transform 82

Transform eCommerce Retail Entertainment 82

Litmus

OCTOBER 5, 2021

Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. Marketing’s new mandate is to be the driving force to which an organization turns to achieve its objectives. The evolution of the CMO. 5 essential CMO pivots.

CMO 108

CMO Transform B2C Marketing 108

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Salesforce Data Cloud Aimed at high-growth companies to enterprise-level organizations across all industries, market segments and geographies.

Customer 115

Customer B2C Transform Retail 115

Martech

DECEMBER 13, 2022

Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. Dig deeper: What is digital transformation? These three steps will come in handy when navigating the complicated landscape of over 10,000 martech companies.

Transform 115

Transform Customer Journey CRM Fashion 115

Martech

FEBRUARY 16, 2023

For B2C that means looking at large behavioral trends of big groups of people For B2B it’s a more detailed and intricate process, focused on the behaviors of very small, specific groups. Now we’re much bigger and broader and do everything from executive search to more high-value transformational consulting.

Transform 125

Transform Advertisers Advertising B2C 125

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation.

SEO 90

SEO Transform Gen Z PR 90

Set Up

NOVEMBER 21, 2023

Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. From setting up customer tech days, trade shows, product naming - we have a lot to learn from world-class B2C companies in the B2B space.

Manufacturing 59

Manufacturing Transform B2C Entertainment 59