Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. Lemonade stands: adorable summertime tradition or public health menace? A cruise line writes romance stories. A mattress company appreciates the value of print.

B2C 104

B2C Content Marketing Food Transform 104

Martech

AUGUST 6, 2024

Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. But in an effort to promote good health, Aflac offers an annual wellness benefit. If all goes well, they could be longtime clients and not make many claims for years.

Gen Z 111

Gen Z Millennials Health Food 111

Martech

DECEMBER 26, 2024

The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.

Customer 118

Customer Direct Mail Transform Health 118

Martech

OCTOBER 31, 2024

Alembic launched a Brand Health Daily Sentiment Tool that provides daily brand insights, contextual insights, competitive benchmarking and proactive trend analysis. Infiniscape launched a Social Media Audit Tool that provides advanced data analysis, AI-assisted recommendations, content theme analysis and hashtag optimization.

Health 109

Health Advertisers Advertising Analytics 109

Duct Tape Marketing

NOVEMBER 7, 2024

As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He's a long time advisor on digital transformation and marketing, and as a CMO, David guided Aetna now part of CVS Health through becoming a digitally oriented customer centric brand. This is John Jantsch.

Customer 76

Customer Transform Energy Health 76

Martech

JULY 18, 2024

The categories with the highest discounts were general apparel (average discount of 33%), home and furniture (21%) and health and beauty (21%). Prime Day discounts averaged 22%, up 10% over last year.

eCommerce 119

eCommerce Retail Shoppers Health 119

Hubspot Marketing

OCTOBER 12, 2022

Overall, Q3 might have been susceptible to seasonality in both B2B and B2C industries with frequent QoQ performance metrics dips. While some industries that are more heavily B2C saw drops, they aren't as comparable to those mentioned above. Education and Health Services. -3%. Education and Health Services (+13% YoY).

Manufacturing 143

Manufacturing Health B2C Transform 143

Martech

SEPTEMBER 19, 2024

Customer health data at CVS comes with more regulations than, for instance, purchases at a grocery store, adding further restrictions to data collaborations. Gallo added that to meet advertiser demands, CVS is working on delivering closed loop measurement and other reportings and dashboards to advertisers.

Retail 112

Retail Shopper Market Shoppers Advertisers 112

Businesses Grow

JANUARY 9, 2023

Mental health crisis. Perhaps the most significant trend of our time is the crisis in mental health. Mental health is a massive, complex problem, and I know that. Community fills a deep psychological need and also provides a physical health benefit. Our customers are literally longing to belong.

Health 142

Health Marketers Marketing B2C 142

Neil Patel

AUGUST 5, 2021

The health and fitness industry is worth over $96 billion dollars. The health and fitness industry is hugely saturated. In the USA alone, there are: at least 340,000 personal trainers over 41,000 health clubs over 64.2 million gym memberships nearly 69 million smartphone owners using a health and fitness app.

Advertising 141

Advertising Advertisers Health User-Generated 141

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. How Is B2B Content Marketing Different From B2C?

B2C 144

B2C User-Generated Content Marketing Marketing Strategy 144

Sprout Social

APRIL 9, 2020

Different industries have different challenges, and this week we’re sharing examples of how brands in the B2B, B2C, non-profit and higher education spaces have used social to keep their customers and audiences aware, supported and engaged as we all ride this out together. View this post on Instagram. March of Dimes.

Non-Profit 143

Non-Profit Health B2C Branding 143

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. Founded by a grocer, Mable focuses on local, emerging brands committed to health and wellness. What Is the Difference Between B2B and B2C Niche Marketplaces? B2B niche marketplaces work between businesses, while B2C works between businesses and consumers.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Martech

MARCH 24, 2025

They may conduct brand health studies to measure shifts in brand perception. Media value: The equivalent advertising value (EAV) is calculated by estimating how much it would cost to achieve similar exposure through traditional advertising channels. Email: Business email address Sign me up! Processing.

Branding 61

Branding Entertainment Health Advertisers 61

Adobe Experience Cloud Blog

JULY 9, 2018

Also, keep in mind that customer loyalty isn’t as strong in B2B as it is in B2C, so continue to remind customers of how your products or services save them time, money, and resources. For example, a young company experiences growth and considers purchasing an employee health insurance plan but knows little about options. Valuable data.

Email Marketing 134

Email Marketing Marketing Strategy Health Non-Profit 134

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis?

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Hubspot Marketing

DECEMBER 16, 2024

I recently purchased a Ninja blender because I heard a podcaster in the health space rave about it. If you think this marketing lesson applies only to B2C, think again: Spotify's 2024 Culture Next report found that one of the top podcast genres for Gen Z is business and technology. It's like listening to an organic conversation."

Gen Z 105

Gen Z B2C Health Marketers 105

Litmus

DECEMBER 15, 2021

Health Via Modern Nutrition). Best B2C Email : Alterra Mountain Company. Best B2C Email. and revenue GmbH – Best B2C Email and Best Agency Email. In addition to the winners of each category, we’re highlighting the honorable mentions. Meet the seven award winners! Best Email Design : Rejoiner for H.V.M.N.

B2C 106

B2C Food Email Marketing Health 106

Neil Patel

DECEMBER 13, 2022

we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing. I assumed with the economy a lot of companies would be decreasing their spend, but overall more companies are increasing them in both B2C and B2B than decreasing. Are they increasing… decreasing?

B2C 144

B2C Marketers Marketing Influencer Marketing 144

Marketing Insider Group

JULY 13, 2020

For B2B businesses, a blog is just as important as it is for B2C brands. Cleveland Clinic Health Essentials. It also positions your brand as a thought leader in your industry. US consumers say authenticity is one of the top qualities that would attract them to a brand. GE Healthcare’s Insights.

Thought Leadership 144

Thought Leadership Real Estate User-Generated B2C 144

Lusha

JULY 22, 2024

Tailoring Scripts to Different Industries and Scenarios B2B vs. B2C: Key Differences and Script Adjustments Cold calling in the business-to-business (B2B) world is a different beast than business-to-consumer (B2C) calls. B2C: Highlight personal benefits, create an emotional connection, and aim for a quick close.

Customer 52

Customer B2C Real Estate Key Performance Indicator 52

Martech

OCTOBER 2, 2024

We have a brand health tracker that we keep an eye on, measuring ourselves against a competitive set,” she said. “We And on that day the cumulative views and engagement was well beyond our expectations, like 10 times what our own organic social could have gotten in that time.” Measuring success.

Branding 70

Branding Millennials Finance CMO 70

Martech

AUGUST 24, 2021

What you can do is not over-promise; you can be transparent about possible problems; and you can let B2C purchasers track their packages. residents were excluded from just about anywhere for health reasons. This got me thinking about aversive messages — the kinds of messages that make you think, “I can shop elsewhere.”

Shipping 103

Shipping Logistics B2C Health 103

Sales Force: CMO

JULY 19, 2021

The CMO Club, which includes more than 650 of the world‘s most innovative marketing executives, represents both B2B and B2C brands. Cindy Donohoe, EVP & CMO, Highmark Health. Cindy Donohoe, EVP & CMO, highmark health. “At Cindy Donohoe, EVP & CMO, Highmark Health. Work from anywhere. Fine-tune your tools.

CMO 98

CMO Energy Health B2C 98

Martech

DECEMBER 29, 2023

Click here to take the survey Shoppable ads will connect the dots for retail and beauty, especially among Gen Z Shoppable ads on Roku have gained heavy involvement from traditional retailers like Walmart, along with traditional and direct-to-consumer brands in health and beauty, electronics, home and consumer packaged goods.

Retail 117

Retail eCommerce Gen Z Shoppers 117

Search Engine Land

NOVEMBER 16, 2022

Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. 26% claim that a top investment in the coming years will be video editing software, compared to 14% of their B2C counterparts. B2C will feel it first. Keep a finger on the pulse of B2C industry trends. Return to in-person events.

B2C 86

B2C Health Marketers Marketing 86

Marketing Insider Group

SEPTEMBER 9, 2015

Often times we see marketers get hung up on the difference between B2B and B2C marketing tactics. Cisco’s Senior Director of Media, Julia Mee, explains , “Our customers are thinking about us as just a brand—they are not differentiating it as B2B or B2C.” Blur the sell.

Content Marketing 104

Content Marketing Finance B2C Marketers 104

Customers.ai

NOVEMBER 14, 2023

Key Trends in Website Visitor Identification Benefits of Website Visitor Identification How Website Visitor Identification Can Enhance Lead Generation Success Story: DTC Health & Wellness Brand Website Visitor Identification FAQs What is Website Visitor Identification? How Do I Identify Visitors on My Site?

User-Generated 122

User-Generated Health B2C Analytics 122

Sprout Social

NOVEMBER 21, 2019

Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health. For example, Google Product Listing Ads can help highlight all of the above for B2C brands. Trying to assess the health of your brand or a competing brand? Who’s running ads related to your business?

Market Research 111

Market Research Gen Z Price B2C 111

Neil Patel

SEPTEMBER 22, 2020

Although B2C businesses have a clear advantage on Pinterest, B2B companies can also see a considerable benefit if their target audience overlaps with Pinterest’s users. The top-five most popular Pinterest categories are: Travel Health & Wellness DIY Women’s style Beauty. What Types of Consumers Use Pinterest?

Fashion 145

Fashion Transform User-Generated Food 145

Sprout Social

JANUARY 3, 2022

Napping can help improve both heart and brain health, so the next time you feel tired, why not indulge in a soothing snooze? No matter your role or who you market to (B2B or B2C, Millennials or Boomers, etc.), With posts like this, they can (and should) monitor how people respond to track public sentiment about this new offering.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Martech

SEPTEMBER 23, 2021

As one of the Big Three movie theater chains, Cinemark had to reinvent the moviegoer’s journey to ensure safe health practices and meet higher competition from in-home streaming platforms. Life changed with the pandemic, and so did a lot of traditional business models and consumer experiences.

Direct Mail 116

Direct Mail B2C Energy Food 116

Orbit Media Studios

MAY 24, 2023

ChatGPT’s output: Name: Taylor Rodriguez Background: Taylor Rodriguez is a compassionate and dedicated Marketing Director of a non-profit organization, Midwest Health Initiative, which holds a mission to enhance access to healthcare resources in under-served communities.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Marketing Insider Group

AUGUST 21, 2015

What has become evident during the past two years is the recognition, on the part of CEO’s in both B2C and B2B, that customer engagement is becoming more important to the overall growth and health of their organizations. Customer Engagement: The Primary Driver Of Growth.

Customer 100

Customer B2C Health Content Marketing 100

Sprout Social

MAY 9, 2024

Brands using B2C and B2B influencer marketing benefit from strong, long-term influencer relationships because it enables them to nurture organic communities, reach new audiences and build brand awareness and trust. Average engagement rate for this category is 1.6%, but TikTok engagement surpasses it with 2.51%.

Influencer Marketing 128

Influencer Marketing Market Trends Gen Z Fashion 128

Sprout Social

APRIL 15, 2020

Without this leading indicator of “pipeline health,” sales and marketing teams will need to reevaluate where and how they reach prospects, and rethink the metrics they use to measure their performance. It’s almost inevitable that your KPIs, social metrics and data will be affected by the current crisis.

Non-Profit 145

Non-Profit Retail Promotion Finance 145

Hubspot Marketing

FEBRUARY 21, 2023

Although they saw lowering traffic in 2022, other notable lead-growth industries were: Education & Health Services: 10.6% These industries all make sense as top performers because the businesses within them often sell expensive or high-commital offerings (whether they be B2B or B2C). lead growth and an 11% rise in conversion rate.

Marketers 115

Marketers Marketing B2C Entertainment 115