Sprout Social

JANUARY 3, 2022

Napping can help improve both heart and brain health, so the next time you feel tired, why not indulge in a soothing snooze? No matter your role or who you market to (B2B or B2C, Millennials or Boomers, etc.), Your body will thank you for it. ?? CalmKids pic.twitter.com/bpSPBKngeV. — Calm (@calm) November 4, 2021.

Millennials 143

Millennials Social Media Marketing B2C Market Research 143

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. This last one is a biggie. They expect to do business through digital channels. They expect to buy for their companies on their mobile phones.

Gen Z 136

Gen Z Pharmaceutical Customer Acquisition Marketing 136

Martech

OCTOBER 2, 2024

It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. Our core business is really aimed at the millennial professional space,” said Rosenblum. We have a brand health tracker that we keep an eye on, measuring ourselves against a competitive set,” she said. “We

Branding 81

Branding Millennials Finance CMO 81

Sprout Social

NOVEMBER 21, 2019

Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health. For example, Google Product Listing Ads can help highlight all of the above for B2C brands. Trying to assess the health of your brand or a competing brand? Who’s running ads related to your business?

Market Research 100

Market Research Gen Z Price B2C 100

Backlinko

JUNE 4, 2024

Pharmacy and health 35.3% billion in sales in 2023 ( DataReportal ) Here’s a detailed breakdown with largest product categories by annual consumer spending in the US: Product Category Annual Ecommerce Spending (B2C, US) Electronics $781.3 Beauty products 43.1% Food and beverages (non-alcoholic) 41.8% Household supplies 40.9%

eCommerce 92

eCommerce Gen Z Shipping Retail 92

Sachs Marketing Group

JULY 11, 2023

On the other hand, a tech startup offering a fitness tracking app might target health-conscious millennials who are tech-savvy, follow fitness influencers on social media, and prefer to exercise outside the gym. Remember, the key to effective marketing is knowing your customer.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Health 75

Sprout Social

JUNE 27, 2023

For my generation, Millennials, the majority of us will be primarily on Instagram. I saw this simple post from Jacob Shipley on LinkedIn and he captured my thinking perfectly: Social media isn’t B2B or B2C. View this post on Instagram A post shared by Flock Freight (@flock) What are some of your social media hot takes? It will come.

Logistics 96

Logistics Gen Z Management Millennials 96

Marketing Insider Group

MAY 11, 2020

” The powerful video was first used internally but was then posted publicly on social media and its blog, Health Essentials. Why the growth, which could actually outpace B2C ecommerce? Much of it has to do with a changing B2B buyer (millennials now account for 73 percent of the B2B buyer group ). trillion by 2022.

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketing 93

Hootsuite

AUGUST 14, 2023

Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. Generate five infographic ideas for explaining the basics of mental health and how to cope with stress. ChatGPT prompts for writing Writer’s block, beware.

Product 96

Product Real Estate User-Generated Fashion 96

Econsultancy

DECEMBER 13, 2021

High numbers of virtual meetings have also been cited by survey respondents, leading to a lack of time for ‘valuable discussion’ and a deterioration in mental health among marketers. By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). A further 7.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

JULY 20, 2020

Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor. While millennials grew up in more stable financial times, most of Gen Z's earliest memories took place during the U.S.

Gen Z 145

Gen Z Millennials Education Health 145

Backlinko

MAY 14, 2024

The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. For example: If you target Gen Z or millennials, meet them where they spend their time. There you can check your Site Health score—this is like a grade for your website’s overall SEO health. Select the “ Start Site Audit ” button.

PR 111

PR Customer loyalty User-Generated Marketing 111