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The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]

Hubspot Marketing

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

B2C 145
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MarketingSherpa SEO Study: While Measurable Results Are Top Priority, Strategy Takes the Back Burner

Adobe Experience Cloud Blog

by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. The 202-page report, which is organized by company size, primary market, industry sector, social media use and SEO maturity, examines the SEO habits and effectiveness of some 1,530 B2B and B2C marketers.

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Top 5 Growth Strategies for Agencies in 2025

Set Up

2 Agency Growth Tactic: Build a Robust Inbound Marketing Machine Scaling an Agency requires a steady flow of quality leads, and inbound marketing is one of the most efficient ways to achieve this. Use SEO to optimize content for discoverability and long-term lead generation. Create lead magnets (e.g.,

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Chart Chat: Social Media Platforms and B2B Marketing

Adobe Experience Cloud Blog

by Maria Pergolino Back on August 18 th , MarketingSherpa posted a chart highlighting which social networks, according to their research, were the most successful when it came to inbound marketing. Ten to twenty percent is a small margin but at the same time it could be considered an untapped market.

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

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Referral Traffic: 7 Ways to Drive It (And Get More Leads!)

Hubspot Marketing

In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO) , pay-per-click advertising (PPC) , blogging , and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog content, and it’s tricky to prove ROI with social media.

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23 Stats We Gained from Surveying Marketing Leaders [New Data]

Hubspot Marketing

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. Influencer marketing is the most effective trend that director+ marketers companies leverage.