Marketing Insider Group

JANUARY 2, 2024

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. Relationship building and lead generation.

B2C 124

B2C SEO User-Generated Industry Insights 124

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 95

Thought Leadership Whitepaper User-Generated Price 95

Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate 101

Real Estate Health Affiliate Marketing Non-Profit 101

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. Platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest are great for B2C marketing, whereas LinkedIn is good for B2B, and Twitter and YouTube are great for both.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Marketing Insider Group

JANUARY 2, 2015

The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. Email marketing generates revenue. 58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. The Claim: Email marketing generates revenue.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Sprout Social

FEBRUARY 7, 2022

With 810 million members and LinkedIn sessions growing 30% at the end of 2020, it’s an increasingly important hub for employee advocacy, brand awareness, lead generation and more. For B2C companies like Adidas, it’s a great place to highlight your breadth of product offerings. Polish your profile. Showing off your products.

Branding 137

Branding Real Estate Key Performance Indicator Thought Leadership 137

Rock Content

MARCH 22, 2024

According to Ann Handley, the chief content officer with MarketingProfs, “ most of us are just getting going with generative AI. The Rise of Personalization: Tailoring Experiences in B2B No longer is personalization a B2C marketing strategy only. In other words, they are mastering data analysis and gaining valuable insight.

Marketers 98

Marketers Marketing Customer loyalty CMO 98