Marketing Insider Group

JANUARY 20, 2025

Business-to-consumer (B2C) and business-to-business (B2B) brands take very different approaches. B2C audiences are emotional and impulse-driven, focusing on personal needs and desires. Decision-makers prioritize content offering industry insights and results. Lets break them down.

B2C 59

B2C Social Media Marketing Transform Whitepaper 59

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 96

Thought Leadership Whitepaper User-Generated Price 96

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. As blog posts and white papers can deliver B2B thought leadership, so can TikTok.

Gen Z 118

Gen Z Law B2C Entertainment 118

Lusha

DECEMBER 9, 2024

ebooks, white papers, templates) in exchange for email sign-ups. Whether it’s downloading a white paper, scheduling a demo, or making a purchase, your CTA should be clear, brief, and compelling. Content Marketing Promote your latest blog posts, white papers, or ebooks through email newsletters.

Email Marketing 52

Email Marketing Whitepaper Law Marketers 52