Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. Start by defining your top KPIs ( key performance indicators ). But if you’re patient and consistent, you should get substantial results that make a big difference in your business.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Rock Content

MAY 11, 2023

For instance, a B2B brand might look for something different than a B2C company. You’ll enter each goal, key performance indicator (KPI), and objective. It is set up to perform any relevant calculations for you. You could take several different approaches to creating this report.

Content Marketing 98

Content Marketing Key Performance Indicator B2C Marketers 98

Marketing Insider Group

MARCH 6, 2023

It doesn’t matter whether you’re a B2C or B2B company , or even if you have decent video editing skills. But reaching potential customers isn’t the only reason why you should start creating video content. There’s 4 main reasons why you should start creating video content ASAP.

Content Marketing 134

Content Marketing Education Key Performance Indicator Marketers 134

Search Engine Land

APRIL 17, 2024

So, if your chief marketing officer is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Adopting key events beyond SEO SEOs aren’t the only ones who can adopt key events and revenue as key performance indicators (KPIs).

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Scoop.it!

NOVEMBER 29, 2022

B2C and B2B content marketing is more than just running a blog, though. You can define your goals by identifying Key Performance Indicators (KPIs) and tracking these metrics. Your SaaS content can also be used to engage buyers through the sales funnel.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Martech

APRIL 18, 2024

So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter. Play at least 50% of a product video. Complete a tutorial.

Whitepaper 113

Whitepaper Analytics User-Generated CMO 113

Neil Patel

JULY 15, 2021

After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products.

User-Generated 132

User-Generated Key Performance Indicator Promotion B2C 132

Litmus

NOVEMBER 11, 2022

Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . Define and prioritize your marketing goals, metrics , and key performance indicators ( KPIs ). . This piece originally appeared in Venture Beat.

CRM 110

CRM Key Performance Indicator Customer loyalty Transform 110

Hootsuite

OCTOBER 21, 2020

And that social segment is key. Customers have high expectations for brands in both B2C and B2B arenas. Just like a good B2C strategy , every B2B social media plan should answer the following two questions: What are the company’s business objectives? We’re all inundated with content from B2B and B2C brands.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Hubspot Marketing

JANUARY 25, 2021

Conferences are valuable for both B2B and B2C brands. Like every other marketing investment, it’s wise to set some key performance indicators (KPIs) against which to measure your event and evaluate its performance. Trade Shows and Expositions. But is that the best way to evaluate whether your event was a success?

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketers 145

Scoop.it!

MARCH 17, 2022

The fancy term here is KPIs, i.e., Key Performance Indicators. Read more about B2C content strategies here. Insights include page views, likes, comments, and shares. Long-term and more in-depth analytics include conversion rates, qualified leads, and closes. KPIs measure how effective your strategy is.

Whitepaper 115

Whitepaper Key Performance Indicator Promotion Analytics 115

Martech

JUNE 13, 2023

Shake Shack can use this feedback to monitor and measure key performance indicators. The brand measures experience through QR codes and personalized, digital survey links that customers can click on in order to share feedback.

Customer 106

Customer Key Performance Indicator Customer Journey Analytics 106

Sprout Social

JANUARY 9, 2024

Here are some key ways in which AI analytics is benefitting businesses today. Automation AI analysis helps businesses automate statistical calculations to monitor key performance indicator (KPI) metrics across platforms.

Analytics 131

Analytics Transform Key Performance Indicator CRM 131

Martech

MARCH 11, 2024

Monitor and measure: Continuously monitor the performance of your digital marketing efforts using key performance indicators (KPIs) such as click-through rates, conversion rates, and engagement metrics. Use a mix of visuals, videos, and written content to educate and inspire your target audience.

Branding 108

Branding Key Performance Indicator Customer Journey Marketing Mix 108

Marketing Insider Group

JULY 1, 2020

In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C. This is the person who’s in charge of aligning the strategy with business goals and keeping everyone on task with reaching your designated key performance indicators.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hubspot Marketing

NOVEMBER 30, 2022

The digital marketer focuses on each channel's key performance indicators (KPIs) to properly measure performance. B2C Digital Marketing. For B2C companies, channels like Instagram and Pinterest are often more valuable than business-focused platforms like LinkedIn. Testimonials.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Sprout Social

JULY 17, 2023

Winick explains, “Consider a B2C brand managing their LinkedIn account. This includes zeroing in on ideal target audiences, relevant content themes and key performance indicators (KPIs). She says, “Key social metrics should match the questions being asked by leadership at your company.”

Key Performance Indicator 98

Key Performance Indicator CRM PR B2C 98

Martech

OCTOBER 7, 2022

Consider the key performance indicators (KPIs) and measures of success of your customer journey orchestration efforts. The first iteration of your customer journey orchestration implementation will ultimately need improvement. What should improve and how, though?

Customer Journey 101

Customer Journey Customer Key Performance Indicator Customer Acquisition 101

Marketing Insider Group

JANUARY 27, 2020

That’s not only true for business-to-consumer (B2C) companies but even more so for business-to-business companies. Set the key performance indicators that bring in the most business and plan to check them often. May: Publish a Case Study or Two. If you have employees or contract workers, get their input.

Marketing Strategy 111

Marketing Strategy Content Marketing Whitepaper Manufacturing 111

Rock Content

AUGUST 25, 2023

Business to Consumer (B2C) vs B2B Content Marketing Although the line between B2B and B2C content has started to blur recently, there are still many key differences , including: Stakeholders: Unlike consumer sales, business purchases rarely go through one person. With B2B content marketing, you have to play the long game.

Whitepaper 52

Whitepaper Marketing Strategy Content Marketing B2C 52

Rock Content

DECEMBER 7, 2020

B2C (Business-to-Consumer). It stands for “ key performance indicator ”. Numerical average time spent by users browsing your site. B2B (Business-to-Business). We can define it as business ecommerce; that is, a company that sells to other companies. The most common type of advertising on the internet.

eCommerce 83

eCommerce User-Generated Real Estate Key Performance Indicator 83

Rock Content

NOVEMBER 21, 2023

Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. Social media is only effective for B2C companies One of the most significant benefits of social media marketing is the ability to target your audience. However, SaaS brands face unique challenges when it comes to marketing.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Contently B2C

JULY 25, 2016

The brand then tracked a number of KPIs (key performance indicators) that corresponded with these goals, including increase in social media engagement (with the hashtag #AccessAllASOS), positive brand mentions associated with “Access All ASOS,” and the increase in referral traffic during the campaign.

Content Marketing 52

Content Marketing Branding Key Performance Indicator Fashion 52

Hootsuite

JANUARY 4, 2023

We explain all the details in our post on LInkedIn marketing for both B2B and B2C brands. Each of those goals will be tied to measurable data in the form of key performance indicators (KPIs). It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever.

Social Media Marketing 95

Social Media Marketing User-Generated Marketers Marketing 95

Customers.ai

JANUARY 3, 2024

Step 6: Execute and Monitor the Campaigns Action : Launch your campaigns and closely monitor their performance, making adjustments as needed. Best Practice : Use analytics tools to track key performance indicators and be ready to pivot quickly.

CRM 99

CRM Direct Mail Customer Journey Marketers 99

Duct Tape Marketing

MARCH 14, 2024

A lot of, sadly, a lot of marketing folks just throw magic fairy dust out there and print off a couple reports that don't really indicate that we're first off even tracking the right things. Find them online. I mean, those are the variations that need to be taken into play.

CMO 90

CMO Key Performance Indicator Transform Thought Leadership 90

Marketing Insider Group

MAY 11, 2020

Why the growth, which could actually outpace B2C ecommerce? Once you have a strategy that’s clicking and you’re rolling out high-quality, meaningful content, you should pay attention to these content performance metrics. I also love what GE is doing with GE Reports and Red Bull is everyone’s favorite example in B2C.

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketers 93

Rock Content

AUGUST 21, 2020

First of all, you must plan your strategies based on some key performance indicators (KPIs). Thinking specifically about customer retention, one of the main indicators is customer acquisition cost (CAC). You’ve certainly heard that retaining your existing customers is cheaper than getting new ones, right?

Customer 52

Customer Customer Acquisition Key Performance Indicator B2C 52

CXL

NOVEMBER 22, 2022

Goals determine your key performance indicators (KPIs) , which inform the metrics to track. KPIs and digital marketing metrics are often used interchangeably because they both measure performance. A useful metric is both accurate (in that it measures what it says it measures) and aligned with your goals. submits a form).

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Unbounce

JUNE 4, 2024

We’ll cover the differences between B2B and B2C advertising, which channels to use, how to build and launch campaigns, which metrics to measure, and we’ll share a few common mistakes to watch out for. B2B vs B2C PPC: What are the differences and why is paid advertising so effective in B2B? Let’s do it.

B2C 52

B2C User-Generated Analytics Advertisers 52

Set Up

OCTOBER 10, 2023

Pittman: “I love seeing what B2C companies do to get the attention of their audience. Yokley predicts that, “because these skills are typical in marketing teams and so useful for patient engagement, we will see more and more digital Healthcare marketing functions taking this on.” At the end of the day, the person on the other end is human.

Transform 59

Transform Health CMO Key Performance Indicator 59

Welcome Software

APRIL 13, 2022

If you’re churning out content without paying attention to how it’s performing, you could be wasting serious time on the wrong stuff. This person keeps an eye on all of your metrics and key performance indicators (KPIs), letting your team know what’s working and what’s not. Enter the analytics manager. .

Key Performance Indicator 59

Key Performance Indicator SEO Analytics Management 59

Exposure Ninja

OCTOBER 16, 2023

Business to Consumer (B2C) Business to Consumer (B2C) describes businesses that sell products or services to consumers. Objectives and Key Results (OKR) Objectives and key results (OKR) are a way of goal setting that can be used for teams and individuals to set goals that align with other related teams.

PR 52

PR Marketers Marketing User-Generated 52

Litmus

DECEMBER 2, 2024

How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. It should outline the email’s goals, audience, messaging, timing, key performance indicators (KPIs), and other important details.

Copywriting 63

Copywriting Email Marketing Key Performance Indicator Whitepaper 63

Sprout Social

FEBRUARY 7, 2022

For B2C companies like Adidas, it’s a great place to highlight your breadth of product offerings. In the Sprout CSV you pulled, you can look at key performance indicators (KPIs) to determine what pieces of content did well for you, and what didn’t. Showing off your products. Highlighting what your company does.

Branding 135

Branding Real Estate Key Performance Indicator Thought Leadership 135

Litmus

DECEMBER 13, 2024

Open rates have a long history associated as an email key performance indicator (KPI) for success. Source: The State of ESPs For B2C brands, the case for interactivity is even stronger. Yet, according to The State of Email Innovations survey, 40% of email marketers still rely on open rates as a primary measure of success.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Marketing Insider Group

SEPTEMBER 14, 2023

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Even though we defined our original best practices for B2B content teams, many of them have always applied to B2C companies as well.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketers 134