Remove B2C Remove Key Performance Indicator Remove Market Research
article thumbnail

How to Create a Facebook Contest that Grows Engagement and Audience

Neil Patel

After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products.

article thumbnail

Email Content Automation: What It Means and Why It’s Effective

Litmus

Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . When done well, dynamic content email automation enables marketers to execute strong, personalized email campaigns driving engagement and conversions at scale.

CRM 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

And that social segment is key. Customers have high expectations for brands in both B2C and B2B arenas. Just like a good B2C strategy , every B2B social media plan should answer the following two questions: What are the company’s business objectives? and How will social media marketing help achieve them?

article thumbnail

How to Build a Content Strategy for Small Businesses

Scoop.it!

You will select your audience based on your business goals and market research. But don’t overlook past data, even if your previous content marketing efforts have failed. The fancy term here is KPIs, i.e., Key Performance Indicators. Read more about B2C content strategies here.

article thumbnail

How to use AI analytics for targeted business decisions

Sprout Social

Here are some key ways in which AI analytics is benefitting businesses today. Automation AI analysis helps businesses automate statistical calculations to monitor key performance indicator (KPI) metrics across platforms.

Analytics 131
article thumbnail

Check out our new Ecommerce glossary of terms!

Rock Content

B2C (Business-to-Consumer). It stands for “ key performance indicator ”. Mobile Marketing. Strategic Marketing actions for mobile devices. Market research. A study that is carried out to obtain a current view of the market in which the company is inserted. B2B (Business-to-Business).

article thumbnail

How-To Guide on Building a B2B Content Marketing Strategy

Rock Content

With B2B content marketing, you have to play the long game. Business to Consumer (B2C) vs B2B Content Marketing Although the line between B2B and B2C content has started to blur recently, there are still many key differences , including: Stakeholders: Unlike consumer sales, business purchases rarely go through one person.