Remove B2C Remove Law Remove Whitepaper
article thumbnail

Why we care about email marketing: A marketer’s guide

Martech

The difference between B2B and B2C in email marketing. Permission has evolved from a vague concept to a best practice and now to the law in most countries around the world. and Canada’s Anti-Spam Law and federation laws like the European Union’s General Data Protection Regulation. Marketing automation.

article thumbnail

How Weekly Blogging Can Boost B2B Sales By 10x

Marketing Insider Group

Unlike blog posts aimed at consumers from businesses whose primary customer base is the consumer (B2C) companies, post quality becomes a critical factor. That means taking the time to research what value you can bring to your customers. That doesn’t mean that your writing must reach literary perfection or that your videos could win an Oscar.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why a Blog Writing Service Has Better ROI Than Any Other Marketing Activity

Marketing Insider Group

White papers and case studies. With 11 or more posts per month, you’ll see a considerable increase in website traffic, whether you are a B2B or B2C business. Aggregated industry information and studies that save readers time by not having to hunt it down. Interviews with thought leaders or guest posters, including round tables.

article thumbnail

The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Instead of selling anything, Digital Marketer simply hooks leads through the law of reciprocity, which makes users feel they should return the favor during a later engagement.

article thumbnail

Buy Business Leads: 13 Websites to Try in 2024

Lusha

This could include downloading a white paper, attending a webinar, or visiting your website. Some common challenges include: Finding the right decision-makers in target companies Standing out from competing messages Building trust with potential clients The B2B sales cycle is often longer and more complex than B2C.

CRM 52
article thumbnail

19 Content Marketing Best Practices to Propel Your Growth

Marketing Insider Group

Your content team creates valuable content that can help your target customers – let’s say a whitepaper or an e-book. Even though we defined our original best practices for B2B content teams, many of them have always applied to B2C companies as well. The way ABM works goes like this.

article thumbnail

How to Drive Traffic to a Brand-New Site with Little to No Money

Neil Patel

And of course, the tactics work for both B2B and B2C sites. This tactic I learned from my brother-in-law Hiten Shah. Instead, you can co-publish blog posts together, record a webinar together, create a white paper, or anything else that you feel could be a good fit. Follow the steps below exactly.

Branding 111