Hubspot Marketing

OCTOBER 29, 2024

However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Buying Cycle For starters, the B2B ecommerce buying cycle is much longer than B2C. Where sales volume might be the goal in B2C ecommerce, order value is prioritized in B2B ecommerce sales.

eCommerce 126

eCommerce B2C Manufacturing Retail 126

Martech

DECEMBER 5, 2024

Join The 40% Shift: How AI is Radically Reshaping Marketing Budgets for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B). This session will be of particular value to medium and large businesses.

B2C 109

B2C Traditional Marketing Marketers Marketing 109

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Customer 111

Customer B2C CMO Customer Journey 111

Martech

JANUARY 6, 2025

They are essential tools when managing: Mergers and acquisitions. Executives and department managers usually receive a master document with every set of FAQs. At product launches, we rely on the product manager. FAQs still appear frequently on both B2C and B2B websites. T When should FAQs be developed?

B2C 126

B2C Communications Marketers Marketing 126

Martech

AUGUST 26, 2024

Marketers get involved in account penetration and expansion Traditionally, B2B marketers were expected to fill the top of the sales funnel with a steady stream of qualified leads, and sales functions like account management were charged with customer retention and expansion. This is a good thing. It’s hard to keep up!

eCommerce 132

eCommerce Direct Mail B2C Marketers 132

Martech

NOVEMBER 12, 2024

Some were B2C, many were B2B. The fact that 57% of the B2B leaders interviewed had no serious business strategy document to point to is, in many ways, the heart of the problem, particularly when contrasted to 98% of B2C. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity).

Marketing Strategy 117

Marketing Strategy B2C Finance Analytics 117

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Creative power: The same team member can generate assets on the spot for any channel.

Customer 123

Customer Transform Customer loyalty Marketers 123

Vertical Response

NOVEMBER 10, 2024

Using Preference Centers Implementing a preference center allows subscribers to manage their email frequency, leading to higher engagement. B2C typically engages with customers more frequently than B2B, which often requires a more measured approach due to different frequencies that vary depending on customer relationships.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Marketing Insider Group

JANUARY 2, 2024

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. Content tailored for B2B audiences.

B2C 124

B2C SEO User-Generated Industry Insights 124

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 111

B2C Automobile Marketing Automation Platform Retail 111

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Backlinko

JANUARY 23, 2025

billion in 2024, showing an 11.1% market share of digital advertising, more than any other advertising format (display, video or audio) ( IAB ) In the US, Google dominates the search advertising market, accounting for 50.5% billion in 2024, showing an 11.1%

B2C 114

B2C Advertising Advertisers Content Marketing 114

Martech

NOVEMBER 27, 2024

Let’s not forget Facebook, which is rolling out new tools via Meta’s Ads Manager. AI startups are currently getting one-third of all investment dollars, with B2B startups getting $10 for every $1 invested in B2C applications, according to CB Insights. The new iPhone 16 with Apple intelligence is just the beginning.

Transform 119

Transform B2C CMO New Technology 119

Martech

SEPTEMBER 12, 2024

In addition, enhancements to Oracle’s revenue transformation solution include: Unified CPQ, contracts, and order management helping to organize and execute complex sales agreements. Although these announcements shine a light on Oracle’s support for B2B marketing teams, Pinkerton didn’t want to overlook B2C.

Transform 111

Transform B2C Manufacturing Finance 111

Martech

MARCH 17, 2025

Dig deeper: How B2B and B2C brands adopt genAI same tech, different strategies Engaged traffic is good, but conversions are better Adobe found that traffic from generative AI sources is 9% less likely to convert than traffic from other sources. Budget management, 31%. Travel inspiration, 43%. Local food recommendations, 43%.

Retail 88

Retail B2C User-Generated Food 88

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

B2C 93

B2C Social Media Marketing User-Generated Entertainment 93

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Technology budget items to consider include registration and event management software , live or after-event streaming , and a mobile app. The year I turned 30, I started a new job.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

The CMO Survey

APRIL 24, 2024

In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Managing Marketing Technology Over three-fourths (75.3%) of companies surveyed are using marketing technologies (Martech), with high-revenue organizations leading. just one year ago. Yet, only 56.4%

New Technology 289

New Technology CMO B2C Marketers 289

Martech

DECEMBER 12, 2024

You may need to acquire data management technology that provides a means to manage the integrity and governance of your data. Data management is where technology investment makes sense in the coming year. Given Butlers extensive experience in media and AI, his decision to create this product piqued my interest.

Transform 108

Transform User-Generated B2C Management 108

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Metricool , a social media management platform, announced new features including LinkedIn analytics, an enhanced AI assistant, and integrations with Google Drive and Canva.

B2C 108

B2C Energy User-Generated Retail 108

Buffer Marketing

JULY 11, 2024

Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator.  Here's a brilliant example from Buffer's Social Media Manager, Mitra Mehvar.

Branding 123

Branding B2C Management Product 123

Martech

SEPTEMBER 11, 2024

Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Product management is in charge of anticipating and meeting customer’s emerging needs. Many B2B buyers do research online before speaking, even with a trusted account manager.

Customer 108

Customer Customer Journey B2C Management 108

Hubspot Marketing

FEBRUARY 10, 2025

How is it different from B2C influencer marketing? So, of course, thats where the most significant differences between B2B influencer marketing and B2C lie. B2C influencer marketing, on the other hand, is more light-hearted and casual. In marketing, everything is guided by your audience. What you do, say, etc.,

Influencer Marketing 109

Influencer Marketing Branding B2C Marketers 109

Martech

FEBRUARY 7, 2025

I’ve worked in non-profit, publicly traded corporate, B2B and B2C contexts and small private agencies before moving into martech management. My career has taken me to companies in higher education, B2B SaaS and hospitality.

Non-Profit 102

Non-Profit B2C Education Management 102

Martech

JULY 19, 2024

We have a global asset management business, we have a retirement business that operates in the U.S. That’s where the B2C aspect of things comes in and how we create experiences for those people to achieve financial security. “Our business model is mixed,” Downing explained. “We have three main business units.

B2C 106

B2C Customer Management Place 106

Marketing Insider Group

OCTOBER 1, 2024

The B2B Versus B2C Dichotomy is Becoming Irrelevant We had a vigorous debate over dinner about whether the B2B/B2C divide was still meaningful. Although there are differences in tactics in B2B versus B2C models, the need to engage buyers with relevant content in their vernacular and in a timely manner is common to both B2B and B2C.

CMO 80

CMO B2C Marketers Marketing 80

Buffer Marketing

JANUARY 7, 2025

👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Beyond the AI features, Buffer is a really flexible social media management tool that lets you create, schedule, and manage social media content across channels. Paid plans start at $6/month/channel.

Price 118

Price Thought Leadership Transform User-Generated 118

Martech

JANUARY 28, 2025

While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle. Some platform partnerships provide account management and martech support if you prefer not to manage both.

Branding 109

Branding B2C Advertising Advertisers 109

Backlinko

MARCH 25, 2025

Like sleep, stress management, or mindfulness practices Balance science-backed information with relatable personal experiences. Debt Management Talk about the sleeper hit of blog niches. Debt management has an eye-popping $15.50 Like weight management for specific health conditions or demographic groups.

Real Estate 103

Real Estate Health Affiliate Marketing Non-Profit 103

Martech

APRIL 2, 2025

Imagine your business provides services to help other companies manage their finances and payroll. Helpful tools and resources With the advancements in technology and AI, there are now many resources that can make the audit process more manageable. Let’s consider a couple of examples to clarify.

CRM 71

CRM Thought Leadership Finance Shipping 71

Martech

FEBRUARY 20, 2025

The platform allows users to define and adjust audience targets instantly, update models every five minutes based on trends activate audience models through any demand-side platform (DSP) or as a managed service. Both platforms use predictive AI and real-time insights and will be available as fast-start packages for B2B and B2C enterprises.

User-Generated 88

User-Generated B2C Analytics Information Technology 88

Sprout Social

DECEMBER 12, 2024

The play: Whether you sell clothing or technology, are B2B or B2C, your end consumers are people. Like this video, where viewers spend a day with a Communications Manager at Cisco in London. The play: Theres a place on social for brands of all industries, even on networks typically dominated by B2C companies.

Gen Z 87

Gen Z Branding Retail Education 87

Marketing Insider Group

SEPTEMBER 24, 2024

Response management is the most significant opportunity in social media today. B2C companies have been forced to figure this out in the last couple of years, and now, many B2B companies are catching up. Customer-Service Urgency When someone asks your company’s Twitter account a question, you better have an answer.

Transform 78

Transform Social Media Marketing Whitepaper Marketers 78

Martech

SEPTEMBER 20, 2024

There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider. Inform your security team or the important person managing the software,” said Alliband. Furthermore, these breaches are expensive and slow to be discovered.

Law 117

Law Fashion Communications Management 117

SocialPilot

FEBRUARY 6, 2025

Zero learning curve: Easy-to-use tools for businesses to gather and manage customer reviews. Cons to Note Managing public negative reviews requires prompt attention. It helps you manage 70+ listing directories including Yelp and MapQuest, making it ideal for small to medium-sized businesses. Why Use Yahoo Local Listings?

Real Estate 66

Real Estate Customer Food User-Generated 66

Martech

AUGUST 14, 2024

The question I get from senders is when will Google, or Yahoo, start rejecting my messages,” said Ebenezer Anjorin, lead project manager at Google, in a talk at MailCon. “I In some cases, offer options for unsubscribing or managing multiple email subscriptions. I think that’s the wrong question. ‘Will the domain be evicted?’

Email Marketing 117

Email Marketing Marketers Marketing CMO 117

Martech

SEPTEMBER 11, 2024

Altered monitoring in Events Manager. Reduced visibility in Events Manager. Claude Sprenger Managing Partner of Hutter Consult AG, is not surprised by this update and had some advice about it. Automatic restriction of certain URL parts and custom parameters. Potential pausing of ads using highly targeted UTMs.

Advertising 111

Advertising Advertisers Communications Management 111