Martech

APRIL 2, 2025

Additionally, developing well-defined personas guides where and how you deploy your marketing efforts, ensuring you reach your audience on the right platforms. Imagine your business provides services to help other companies manage their finances and payroll. Let’s consider a couple of examples to clarify.

CRM 59

CRM Thought Leadership Finance Shipping 59

Sprout Social

DECEMBER 12, 2024

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. The play: Whether you sell clothing or technology, are B2B or B2C, your end consumers are people. Like this video, where viewers spend a day with a Communications Manager at Cisco in London.

Gen Z 87

Gen Z Branding Retail Education 87

Rock Content

MAY 8, 2016

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Understand your audience. Create a calendar. In fact, the.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

Martech

MARCH 25, 2025

Looking ahead, marketers plan to further integrate AI for data analysis and insights, personalization, and automated marketing tasks. ” Dig deeper: The smart way to handle overlaps in your martech stack Interestingly, 46% of respondents indicated they were working with or planning to use AI for decisioning.

Marketing Plan 75

Marketing Plan Management Place Marketers 75

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 122

eCommerce Gen Z B2C Shoppers 122

Adobe Experience Cloud Blog

APRIL 23, 2015

In fact, a new report released by Marketo and The Economist Intelligence Unit (EIU), has shown that Asia Pacific (APAC) marketers are already pretty savvy. Compared to the rest of the world, marketers in this region are more likely to be involved in product management, customer retention, cross-selling and upselling.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Hubspot Marketing

MARCH 3, 2025

Marketing must consistently provide value through both product and communication well beyond the initial sale. Learn more about how to create an effective SaaS marketing plan here. 10 Effective B2B SaaS Marketing Strategies The most effective SaaS marketing strategies connect your products strengths to your customers goals.

Customer Acquisition 62

Customer Acquisition User-Generated Customer loyalty Marketing 62

Marketing Insider Group

JULY 14, 2021

If one of your blog posts gives tips for creating an effective marketing plan, your lead magnet could be a downloadable marketing plan template. Let’s revisit our two previously mentioned lead magnet examples: the product demo and the marketing plan template. Lead Magnet Examples for B2B Marketers.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Content Marketing Institute

JANUARY 12, 2018

Of the 30 organizations, 19 were B2B and 11 were B2C or B2B2C. (I I worked with two nonprofits that target consumers, so I put them into the B2C group.). Almost half of the respondents said they were “doing digital marketing” without a defined strategy. Now, while hardly scientific, here are some interesting observations.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112

Marketing Insider Group

APRIL 7, 2011

So if you work at an agency and are looking to move to the client side, if you’re considering the similarities and differences in B2B Marketing vs. B2C, or if you are still advocating for the effectiveness of social media inside your company, then this post is for you…. You also spent time in both the B2B and B2C world.

B2C 103

B2C PR Real Estate Communications 103

Neil Patel

AUGUST 25, 2020

So if you’re looking to hire an agency to create and manage your PPC campaigns but aren’t sure where to start, you’re in the right place. There’s no right or wrong marketing channel. Some agencies may only manage search campaigns while others may consult, design, and manage paid social media campaigns.

B2C 133

B2C eCommerce Communications Digital Marketing 133

Neil Patel

JANUARY 27, 2021

Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. 60% of marketers say content marketing is very important or extremely important to their overall strategy.

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Hootsuite

DECEMBER 1, 2022

LinkedIn is well known as the social network of choice for B2B marketers. But B2C brands can also find success on LinkedIn. All you need is a solid strategy based on well-planned LinkedIn goals that fit into your larger social marketing plan. General LinkedIn marketing tips. So, where do you start?

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketing Marketers 145

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Martech

DECEMBER 6, 2023

Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. Dig deeper: 2023 in review: 3 key trends to inform your 2024 marketing plan Why are there new requirements for bulk senders?

Email Marketing 131

Email Marketing B2C User-Generated Education 131

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Marketing Insider Group

DECEMBER 9, 2010

Trackbacks & Pingbacks B2C Marketing Insider | TurnitOn | Turn Your Business On B2C Marketing Insider | How to Business B2C Marketing Insider Click here to cancel reply. Michael Brenner Dec 11 2010 I think you’ve nailed the point. It’s no longer optional. Thanks for the comment!

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Martech

JANUARY 31, 2022

Email marketing can cause inbox fatigue.” noted Alex Cash, director of strategy at OneTrust PreferenceChoice, which offers a consent and preference management platform. “As As people have become flooded with marketing emails over the past few years, they become irritated and sometimes ignore inboxes altogether. Harrison said. “In

Transform 98

Transform B2C Law Customer loyalty 98

Marketing Insider Group

AUGUST 5, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share your thoughts, post a comment.

Telemarketing 102

Telemarketing B2C Customer loyalty Inbound Marketing 102

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social. The barriers between B2B and B2C are going away.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Neil Patel

OCTOBER 8, 2020

I’ve worked on plenty of marketing campaigns, and I can tell you that it’s easier to hit your goals when you can streamline your tasks and manage deadlines. So today, I’ll show you how to create your marketing calendar. Every task in your marketing calendar should revolve around attracting your target audience.

Transform 145

Transform Marketing Marketers Millennials 145

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. 78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. Developing a solid content marketing plan involves: Knowing your target audience.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Marketing Insider Group

OCTOBER 7, 2010

This post also appeared recently in B2C Marketing Insider. I have been a student of selling and sales management for more than twenty years, and I have used a grand total of five “closes” during that time. Author: Robert Krekstein is a results-driven executive with 18 years of experience in both marketing and selling.

Telemarketing 101

Telemarketing B2C Customer loyalty Inbound Marketing 101

Marketing Insider Group

DECEMBER 14, 2010

Too often, budgets and marketing plans are simply based on last year (minus some standard percent). But if it is done right, this approach can mean better results and accolades for you and your management team. So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case.

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. In both cases, a clear strategy makes defining scope and achieving goals more manageable. In addition to a content calendar , team structure, brand voice and best practices guides , your B2B social media plan should: Align goals with business objectives.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” Augmented Reality For B2B Marketing in 2011?" and then quickly thereafter “ how do I get started? Share: Read more from Social Media Social Media , Social Media Campaigns Click here to cancel reply.

Telemarketing 69

Telemarketing B2C Inbound Marketing Customer loyalty 69

Orbit Media Studios

MARCH 29, 2023

Really a great plan would combine all of these elements (topics, formats, promotion channels) and mix in a few more. There are at least six key aspects in the best content marketing plans. Not a plan: “Let’s make an industry report” A report is just a FORMAT for content, just like video or podcasts or case studies.

Marketing Strategy 126

Marketing Strategy Content Marketing PR Non-Profit 126

Marketing Insider Group

DECEMBER 1, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Marketing will always need to focus on planning and strategy, almost by definition, for our companies. Rob Urbanowicz Dec 11 2010 Great points Michael.

Transform 92

Transform Whitepaper Telemarketing B2C 92

Pam Didner

JUNE 2, 2022

To manage a business, you should always have plans to prepare yourself for uncertainties. As B2B marketers, we should do the same. I took pieces of their advice and offer my thoughts on how marketing should proactively prepare for the uncertainties and economic hardship to come. If you do well, let them know.

B2C 83

B2C Transform Marketing Marketers 83

Hubspot Marketing

MARCH 15, 2023

This will help make your list more manageable. For example, consider this post, " 5 Steps to Create an Outstanding Marketing Plan [Free Templates]." You know that you'll learn how to create a marketing plan (in 5 steps), and you'll have templates if you need help. The title you craft can also help you stay focused.

Millennials 114

Millennials CRM B2C eCommerce 114

Marketing Insider Group

MARCH 18, 2021

B2C professionals, on the other hand, might zero in on more personal buying patterns and interests. A successful social media marketing plan is about quality over quantity. The more specific you are about defining your audience, the more effective your social media strategy will be.

Social Media Marketing 111

Social Media Marketing Marketing Strategy Thought Leadership B2C 111

Hootsuite

JANUARY 6, 2020

This is one of the most important Facebook marketing tips for using the platform successfully: Always have a clear idea of exactly who you are trying to reach. But unless those Likes are part of a broader marketing plan, they’re not going to provide a great return. For B2C brands : 12 p.m. Facebook Business Manager.

Marketing 145

Marketing Marketers User-Generated Promotion 145

Marketing Insider Group

JUNE 18, 2010

Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI. When prospects are ready to buy, they will use keyword search to research products and solutions.

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Here are five ways to build a collaborative, trusting partnership.

CMO 125

CMO Communications Finance B2C 125

Hubspot Marketing

JANUARY 25, 2021

Conferences are valuable for both B2B and B2C brands. In fact, this makes for great marketing across the board.). Event Marketing Plan. Your events should have a marketing plan separate from other efforts you do for your business. What’s your content creation and management plan?

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketing 145

Marketing Insider Group

OCTOBER 26, 2010

So how do we pull Marketing out of its downward spiral: the same way we deal with death and taxes. – we accept the reality and plan for it. Now I know that 2011 planning season is in full swing. And then there are truly strategic plans that will move our organizations forward. Finding The Time To Tweet or Blog?

Telemarketing 74

Telemarketing Outbound Marketing B2C Customer loyalty 74