B2C Manufacturing New Technology 
The CMO Survey
FEBRUARY 21, 2020
Across industry sectors, we see that corporate adoption rates are highest in transportation, technology, and education and lowest in manufacturing, mining, and energy. of marketing leaders reporting that new technologies are replacing marketing employees in their companies by “a great deal” and 57.6%
Martech
JANUARY 13, 2022
Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Snapshot: Marketing automation.
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Sprout Social
FEBRUARY 8, 2023
When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. Giving it a ‘70s feel makes it stand out in feeds full of futuristic predictions and shiny new technology. That’s an understandable feeling.
Martech
SEPTEMBER 29, 2023
B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And it supports the data needs of the entire firm, from manufacturing to finance. And so many choices out there.
Hootsuite
APRIL 11, 2022
Thanks to their willingness to be among the first in their category to use new technology and AI, Domino’s ranks first in customer satisfaction for the pizza category, and sales grew 16.1% Kusmi Tea, a small gourmet manufacturer, values personalized service, but only has two customer care staff members.
Econsultancy
DECEMBER 14, 2021
Probably one of the coolest projects so far would be one for the industrial thread manufacturer Coats and their automotive division. Augmented reality brought us the ability to check how products would look in the real world, like sunglasses on our faces or a new pair of trainers virtually on our feet.
Econsultancy
DECEMBER 13, 2021
This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). share of revenue. Customer experience.
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