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How to Get Ranked and Read With the Topic Cluster Content Model

Content Marketing Institute

It’s used by both B2B and B2C organizations to streamline their content marketing strategy. Here’s a great example of a cluster page from HubSpot: Instead of taking a generalized approach and covering things like why PR is important, HubSpot dives into building free buzz with a PR campaign. Topic cluster model explained.

PR 107
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10 Best B2C Marketing Strategies for 2023 and Beyond

Exposure Ninja

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. What Is Brand Positioning?

B2C 52
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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases and Viral Marketing to Reach Buyers Directly , 6th Edition, by David Meerman Scott. Each edition of The New Rules of Marketing and PR is noticeably better than its predecessor. rogercparker Click To Tweet.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 Content Marketing Institute ). Optinmonster).

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The Best Inbound Marketing Agencies of 2023

Hubspot Marketing

In his article " Dawn of the Inbound Marketing Agency ," Paul Roetzer explained how wired PR firms, digital PR firms, and Internet PR firms will redefine the industry and give birth to a new category of agency — the inbound marketing agency. Here are the best inbound marketing agencies today.

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How to use AI analytics for targeted business decisions

Sprout Social

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. Conduct B2C and B2B market research effortlessly and strengthen your competitive strategy by using Sprout’s competitive analysis feature.

Analytics 128
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How SEO Has Evolved Over The Years

Duct Tape Marketing

So that could be PR, but a lot of it is just making sure that you're running a good business. A lot of it depends on whether you're B2C or B2B. If you're B2C, you wanna build a community, um, around your brand, get traction and make sure Google can see it. Dale Bertrand (08:56): Yeah. It just, they have to be natural links.

SEO 96