Neil Patel

JULY 27, 2021

Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. In this case, the auto manufacturer GMC sponsored the “moment of the game,” which is a highlight of the best play of the game. An ad where you can briefly describe your product or service would do better.

B2C 144

B2C Advertising Advertisers Marketers 144

Hubspot Marketing

FEBRUARY 10, 2025

B2B influencer marketing is when businesses that sell to other businesses collaborate with thought leaders and respected figures in their space to promote their products or services. Some of the most popular forms of B2B influencer marketing are: Contests/Giveaways: Influencer gives away one of your products on their platform.

Influencer Marketing 114

Influencer Marketing Branding B2C Marketers 114

Martech

DECEMBER 18, 2024

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. Impact over features They’re less interested in what a product does and more focused on its impact. They expect two-way dialogue and genuine engagement.

Gen Z 106

Gen Z Transform Health Entertainment 106

Sprout Social

JANUARY 22, 2025

Or entry-level employees in the manufacturing industry? Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products. Reaching a targeted audience LinkedIn lets brands get seriously granular and niche down when it comes to audience targeting. You totally can!

Marketing Strategy 124

Marketing Strategy Content Marketing Thought Leadership Marketers 124

Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands.

Transform 120

Transform Retail Manufacturing eCommerce 120

Welcome Software

FEBRUARY 5, 2025

Across the globe, manufacturing and distribution CEOs are asking themselves: "Will my sales team even exist in three years?" Their value lies in ensuring the right products reach the right place at the right time, fostering customer retention, and building strong relationships, which ultimately drive profitability.

Non-Profit 69

Non-Profit Manufacturing CRM B2C 69

Hubspot Marketing

MAY 9, 2022

However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday. time frame is manufacturing and materials, with 50% surveyed saying it’s the best time to post. 22% of B2C brands say Sundays are the best days to post on Pinterest, compared to only 6% of B2B brands.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. They weave in the product somehow, on one of the very last slides.

Gen Z 87

Gen Z Branding Retail Education 87

Duct Tape Marketing

DECEMBER 12, 2024

Yeah, so I think in B2B, it's a little bit different than B2C. John Jantsch (01:19.302) So I think a lot of people, especially when you talk about in the B2C world, naturally think of Peyton Manning, Kim Kardashian, I don't know, some of the folks that show up that way. Nick Bennett (00:42.748). Nick Bennett (00:53.2)

Transform 74

Transform B2C Influencer Marketing Marketers 74

Welcome Software

JANUARY 27, 2025

Modern B2C e-commerce search fuels seamless online buying experiences by eliminating zero-result searches and processing natural language. However, some B2B companies like manufacturers, distributors, and wholesalers still struggle to implement a customer-centric search experience in the age of AI.

eCommerce 52

eCommerce Manufacturing Millennials B2C 52

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. Being part of a niche marketplace puts you in front of people who already know and want your products, cutting down your sales cycle and improving revenue streams.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Industrial Marketer

APRIL 20, 2021

Your marketing strategy should ultimately guide this process, whether you work in a B2B or B2C marketing field. A proper marketing funnel can increase revenue, production, and your overall loyal customer base. Manufacturers that institute marketing funnels will.

Manufacturing 105

Manufacturing B2C Marketers Marketing 105

Marketing Insider Group

SEPTEMBER 15, 2020

Quick takeaways: In B2C, consumers still want certain sensory aspects of the real-life shopping experience despite e-commerce popularity. . How you do that depends on your audience and your products/services. Start with your reviews and feedback for inspiration – what issues do buyers give for turning you’re your product most often?

Gen Z 145

Gen Z Manufacturing B2C Transform 145

Set Up

NOVEMBER 21, 2023

Although we have written about the Manufacturing industry in the past , we spoke with marketing leaders Andrea Arnold , the Senior Manager, Global Marketing, eMobility at Eaton, and Marcus Lennon , Sector Marketing & GTM at Jabil, to get the latest updates and news. What innovative changes are happening in the Manufacturing space?

Manufacturing 59

Manufacturing Transform B2C Entertainment 59

Hubspot Marketing

OCTOBER 12, 2022

Overall, Q3 might have been susceptible to seasonality in both B2B and B2C industries with frequent QoQ performance metrics dips. Manufacturing also saw an 8% YoY dip with a 4% QoQ drop, hinting that business-facing companies might be struggling more with seasonality and traffic growth in current times. Manufacturing. -4%.

Manufacturing 143

Manufacturing Health B2C Transform 143

Marketing Insider Group

APRIL 20, 2020

B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. An email newsletter works equally well for B2C companies as well as B2B businesses. That’s a lot of leads to leave on the table if you’re not blogging.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Marketing Insider Group

FEBRUARY 16, 2021

Creating content around those questions is one of the most effective ways to have content that performs well in searches for your products for years on end. Commercial furniture manufacturers, for instance, could write a blog post about the advantages of vinyl over cloth upholstery or how to clean stains on each type of material.

Manufacturing 142

Manufacturing B2C Transform Shipping 142

Martech

MARCH 23, 2023

The screens display life-sized presenters and products, either live or on a video loop. The new CAPSULE technology is aimed at wider B2C adoption in this vein. Touchscreens in-store allow shoppers to select videos about specific products. The recorded demonstrations show a lifesize presenter with the product. Image: ARHT.

Retail 117

Retail Shoppers B2C Manufacturing 117

Marketing Insider Group

MARCH 17, 2021

Whether yours is a startup or an enterprise, B2B or B2C, thoughtful content informs your prospects and motivates them to become customers. Both business-to-business (B2B) and business-to-consumer (B2C) brands find major success when they build their marketing strategy around content. B2C Marketing: It’s Always Been About the Content.

Content Marketing 142

Content Marketing B2C Marketers Marketing 142

Neil Patel

JULY 8, 2021

Wouldn’t you love to know: How much of a certain product your biggest rivals have in stock? Which products are being marked down, and in which locations? Which products are attracting the most interest from shoppers? Do you sell the same products as your rivals? After all, your products need to come from somewhere.

Retail 144

Retail Transform Price Manufacturing 144

Martech

AUGUST 24, 2022

Salespeople not knowing their products (27%). B2B buyers want B2C experiences. technology, manufacturing and finance companies with annual revenues ranging from $2 million to $1 billion. Persistent calls and messages (47%). Getting hassled after a presentation (31%). Getting sent too much information (24%).

Manufacturing 120

Manufacturing Finance B2C Management 120

The CMO Survey

FEBRUARY 21, 2020

Across industry sectors, we see that corporate adoption rates are highest in transportation, technology, and education and lowest in manufacturing, mining, and energy. By gathering the right data , marketers can develop more personalized offerings of products and services across customer channels. Popular AI Applications in Marketing.

CMO 130

CMO B2C Marketers Marketing 130

Marketing Insider Group

SEPTEMBER 17, 2024

’ I think any organization that creates innovative products (or services) with a ‘customer first’ mentality can truly claim to be ‘customer-focused.’ Customer-focused companies can discover fantastic insights about how their products, services, and brands are perceived by their audience.

Customer 78

Customer Transform Entertainment Real Estate 78

Martech

DECEMBER 29, 2023

Tone is critical when it comes to communicating with consumers and it can truly make or break a brand,” said Joscha Koepke, head of product at conversational marketing company Connectly. This becomes crucial when there is an extensive product line and catalogs are complex. In 2024, we don’t see this slowing down,” Scott said.

Retail 122

Retail eCommerce Gen Z Shoppers 122

SocialPilot

FEBRUARY 6, 2025

Whats the first thing you do before buying a product, deciding where to eat, or booking a service? Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 You look at reviews, right? Youre not alone, 90% of customers do the same.

Real Estate 66

Real Estate Customer Food User-Generated 66

Sprout Social

FEBRUARY 8, 2023

When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. We are celebrating this productivity workhorse with a vintage-inspired ad. Manufacturing marketers: don’t pass up this opportunity.

Manufacturing 102

Manufacturing Transform Entertainment Law 102

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Product overview. Click here to download!

Marketing Automation Platform 126

Marketing Automation Platform CRM Direct Mail Price 126

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Martech

APRIL 22, 2022

For example, when your goal is to understand your customers’ needs and match them to appropriate products or services, this is where AI shines. Your competitors will adopt AI strategies to improve their business outcomes, allowing them to increase sales, boost customer retention, and more effectively launch new products.

Transform 145

Transform Marketers Marketing Analytics 145

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. The percentage of internet users that conduct product research online is about 78%. Content Marketing Institute ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Martech

MARCH 1, 2024

But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed.

Gen Z 133

Gen Z Pharmaceutical Customer Acquisition Marketers 133

Hubspot Marketing

JULY 28, 2022

It’s still early days, but should the model prove successful, it will open up a whole new world of potential NFT subscription products, way beyond coffee. in 2020, the bulk of that was focused on B2C campaigns. This could be an event or even a landing page dedicated to a new product line. B2B Influencers. Virtual Pop-Up Shops.

Direct Mail 123

Direct Mail Gen Z Fashion Manufacturing 123

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. We took our [existing events] team and actually shifted to being a virtual production team,” said Rowley. Virtual event, courtesy of Panasonic.

Food 112

Food Thought Leadership Manufacturing Analytics 112

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?) More than ever, the Millennial generation has taken control of B2B buying decisions and are changing the expectations for suppliers and manufacturers. For those of you who prefer the written word, read on.

B2C 40

B2C Millennials User-Generated Manufacturing 40

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?). More than ever, the Millennial generation has taken control of B2B buying decisions and are changing the expectations for suppliers and manufacturers. For those of you who prefer the written word, read on.

B2C 40

B2C Millennials User-Generated Manufacturing 40

Marketing Insider Group

NOVEMBER 5, 2019

However, this mindset is more commonly present in B2C companies. According to a McKinsey study , B2C companies are somewhere in the 65% to 85% range when rated for positive customer experiences. Buyers always turn to the internet first to learn more about products and services before they make their decisions. That’s not all!

Customer 75

Customer Transform B2C Customer Journey 75

Marketing Insider Group

JANUARY 27, 2020

Who is most likely to buy your products and services? Just have them on hand when you begin content production. February: Find Economical Content Production Tools and Start Posting. February: Find Economical Content Production Tools and Start Posting. What keeps them up at night? worry monsters? If so, jot them down.

Marketing Strategy 111

Marketing Strategy Content Marketing Whitepaper Manufacturing 111