Hubspot Marketing

JULY 22, 2024

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes: 1. To do this, you might have to conduct market research.

Marketing Plan 107

Marketing Plan Social Media Marketing Marketing Marketers 107

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. What is the difference between B2B & B2C SEO? Here are four key differences between B2B and B2C SEO.

SEO 143

SEO B2C PR Whitepaper 143

Martech

JANUARY 16, 2025

Mediaocean found genAI the most important trend marketers are watching in 2025. Here are the top ways marketers in the study are using genAI: Data analysis (47%). Market research (38%). Due to immense competition, marketers are pursuing digital ad channels at the cutting edge of consumer engagement. Why we care.

Advertisers 111

Advertisers Advertising Retail Copywriting 111

Backlinko

MARCH 25, 2025

Focus on creating content backed by data analysis, market research, and documented case studies of your own investments. B2C Sales Business-to-consumer (B2C) sales shows promising growth (+300% over the last 10 years). This provides an accessible entry point for bloggers with B2C sales experience.

Real Estate 103

Real Estate Health Affiliate Marketing Non-Profit 103

Marketing Insider Group

MARCH 9, 2023

The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.) Due to the nature of their business, market research companies have a reputation for generating accurate, reliable data.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. What Is Brand Positioning?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Rock Content

JANUARY 8, 2024

Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Although there are similarities between B2B (business-to-business) and B2C (business-to-customer) marketing, it’s critical to understand the differences if you’re serious about smashing your goals.

Content Marketing 97

Content Marketing B2C Whitepaper eBook 97

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. In fact, social is an integral component to successful B2B marketing. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull.

Whitepaper 144

Whitepaper Thought Leadership B2C Promotion 144

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. This plus market research and competitive analysis can uncover how to position yourself. For example, B2B and B2C brands don’t have the same needs when it comes to blogging and creating video content.

Branding 125

Branding B2C Thought Leadership Promotion 125

Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Martech

OCTOBER 23, 2023

followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. LinkedIn: Tim Crawford (5.9K

Transform 121

Transform Pharmaceutical B2C Event Marketing 121

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

The CMO Survey

SEPTEMBER 13, 2022

Both B2B and B2C buyers will be seeking to balance quality and price, as they manage budgets buffeted by inflation. Changing use of channels: The pandemic has changed the use of channels—65% of marketers are now using a larger number of channels while 41% using social channels to sell.

CMO 130

CMO Analytics Marketing Marketers 130

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) 57% of marketers likely draw incorrect conclusions by misinterpreting data.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Adobe Experience Cloud Blog

JANUARY 3, 2014

Do market research on the purchasing path of your most valuable customers, and you’ll get an idea of the path you want to create. Segment your leads , and market to each segment with relevant content. In B2B, that entails lead scoring; in the B2C world, it means other kinds of scoring – who is a valuable, lifetime customer?

Customer 134

Customer Non-Profit Outbound Marketing Inbound Marketing 134

Neil Patel

MAY 3, 2021

This should work well for anyone who is in a B2C environment. This is also a powerful way to conduct market research in a short amount of time. You can do a few things to get market research in such a short amount of time with such little effort. Simple to Engage. Use Polls to Encourage Engagement.

User-Generated 132

User-Generated Marketing Marketers Price 132

Adobe Experience Cloud Blog

JANUARY 3, 2014

Do market research on the purchasing path of your most valuable customers, and you’ll get an idea of the path you want to create. Segment your leads , and market to each segment with relevant content. In B2B, that entails lead scoring; in the B2C world, it means other kinds of scoring – who is a valuable, lifetime customer?

Customer 121

Customer Non-Profit Outbound Marketing Inbound Marketing 121

Content Marketing Institute

JANUARY 28, 2019

CMI’s amazing research team conducted our annual Content Marketing research , which generated responses from 1,947 marketers across the world. Content Marketing World 2018 saw more than 3,700 marketers from more than 50 countries gather to talk about the strategic approach of content.

Whitepaper 111

Whitepaper B2C Communications Marketing 111

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. Just like a good B2C strategy , every B2B social media plan should answer the following two questions: What are the company’s business objectives? and How will social media marketing help achieve them? And that social segment is key.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Content Marketing Institute

OCTOBER 22, 2017

Want more stats to support your content marketing strategy (or to inform potential improvements), check out CMI’s latest research. Subscribe today and be alerted when the 2018 B2C content marketing research is released later this year. Cover image by Joseph Kalinowski/Content Marketing Institute.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Neil Patel

JULY 15, 2021

After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. What do you want to achieve with your Facebook contest?

User-Generated 132

User-Generated Key Performance Indicator Promotion B2C 132

Rock Content

AUGUST 15, 2023

Companies rely on firsthand market research, data collection, and interviews that help explain the benefit of a product and its value to the user. While B2C thrives with shorter content, B2B audiences usually accepts log-form content better. Longer content may not always work in B2C, but it really shines in the B2B sphere.

Whitepaper 75

Whitepaper B2C Non-Profit SEO 75

Marketing Insider Group

SEPTEMBER 14, 2021

Their “Research” and “Resources” tabs are full of research they’ve conducted themselves and in partnership with other brands. Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business). Image Source.

Health 145

Health Entertainment Finance User-Generated 145

Litmus

NOVEMBER 11, 2022

Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . This piece originally appeared in Venture Beat. In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. .

CRM 109

CRM Key Performance Indicator Customer loyalty Transform 109

Content Marketing Institute

JANUARY 16, 2018

55% of UK marketers will stop less successful tactics to concentrate on those with better results. HANDPICKED RELATED CONTENT: CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples. Discontinue some less successful activities to concentrate on those that yield the best results (55% of the total U.K.

Content Marketing 111

Content Marketing B2C Marketing Marketers 111

Sprout Social

NOVEMBER 2, 2023

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Knowing their specific research topics allows you to address their pain points. Tracking keywords and phrases they use on search engines, as well as social media market research are good places to start.

Customer Journey 130

Customer Journey Customer Social Media Marketing User-Generated 130

Marketing Insider Group

FEBRUARY 25, 2020

As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. Is your customer an individual (B2C) or an entity (B2B)?

Customer 106

Customer CMO B2C Thought Leadership 106

Hootsuite

APRIL 11, 2022

Launching a retail bot to handle simple questions about order tracking, shipping policies, and product suggestions allowed Merci Handy to quickly pivot from a primarily wholesale business where 85% of sales were from in-store stockists, to a primarily B2C ecommerce company. Relieve your customer service team. Collect feedback.

Retail 113

Retail Customer eCommerce Shipping 113

Sprout Social

JANUARY 25, 2022

And with the support of social media market research , they also help brands in other ways. Pro tip : if you have distinctively different personas – such as, if you serve both a B2C and B2B market – then you might want to set up different customer journey maps. The customer experience is more important than ever.

Customer Journey 106

Customer Journey Customer Social Media Marketing B2C 106

Content Marketing Institute

APRIL 25, 2018

Use @WordPress plugin Better Click to Tweet to make it easy to share #research stats via @brandlovellc. Here is an example from CMI’s annual B2B content marketing research. Another way to encourage social sharing – and add some color commentary to your research – is to include quotes from those in the industry. (And,

PR 111

PR B2C Promotion Health 111

Martech

MAY 16, 2024

Dig deeper: How CTV can deliver market research for B2B marketers Influencers and the role of social media Marketers are expected to spend $35.09 billion globally on influencer marketing in 2024. B2B brands’ ad spend here is projected to climb 22% in 2024, exceeding $4 billion.

Retail 129

Retail Entertainment Influencer Marketing Advertising 129

Scoop.it!

MARCH 17, 2022

You will select your audience based on your business goals and market research. But don’t overlook past data, even if your previous content marketing efforts have failed. Read more about B2C content strategies here. HubSpot is a prime example of a market leader that built its brand through content strategy.

Whitepaper 115

Whitepaper Key Performance Indicator Promotion Analytics 115

Sprout Social

JANUARY 9, 2024

Conduct B2C and B2B market research effortlessly and strengthen your competitive strategy by using Sprout’s competitive analysis feature. Analyze social conversations and customer messages to find topics that resonate the most with your audience and use those insights to inform your content and customer care strategy.

Analytics 131

Analytics Transform Key Performance Indicator CRM 131

SocialPilot

DECEMBER 6, 2023

To get a complete understanding of the above, start by conducting market research. You also need to consider whether your business follows a B2B, B2C, or C2C model. For example, if you are a B2C brand selling fashion apparel, Instagram, Facebook, and TikTok could be the most suitable channels for you.

Social Media Marketing 94

Social Media Marketing Marketing Strategy B2C Marketing 94

Martech

OCTOBER 14, 2022

To support those roles, CMOs have a laundry list of responsibilities that includes the following: Creating and implementing marketing campaigns. Overseeing market research. Of course, that will vary depending on whether the CMO is in a B2B or B2C or even a D2C brand. Analyzing metrics. The average is $175,000.

CMO 121

CMO Non-Profit Transform Advertising 121

Marketing Insider Group

FEBRUARY 2, 2021

In Section 2, we’ll dive into some of the best channels for accomplishing common goals for B2B and B2C businesses. Another factor to help you decide where to spend your marketing budget and resources is your target audience. If you’re unsure about which channels your target audience prefers, do some market research to learn more.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Search Engine Land

JUNE 28, 2024

In some B2C businesses, where purchase decisions are quicker and emotionally driven, effective meta titles and descriptions can also increase the number of closed deals. But good meta titles and descriptions can’t be created without preliminary research.

SEO 86

SEO B2C Food Promotion 86