Backlinko

MARCH 25, 2025

And have their own lighting line at a major retailer, showing the diverse money-making potential of this niche. Focus on creating content backed by data analysis, market research, and documented case studies of your own investments. B2C Sales Business-to-consumer (B2C) sales shows promising growth (+300% over the last 10 years).

Real Estate 101

Real Estate Health Affiliate Marketing Non-Profit 101

Martech

MAY 16, 2024

CPG and retail are the biggest-spending and fastest-growing categories CPG and retail make up the biggest slices of digital video spend. And retail is growing even higher at 30% year-over-year, projected to reach $7.4 And retail is growing even higher at 30% year-over-year, projected to reach $7.4 And they’re growing.

Retail 131

Retail Entertainment Influencer Marketing Advertising 131

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) 57% of marketers likely draw incorrect conclusions by misinterpreting data.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

SEPTEMBER 12, 2024

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. Dig deeper: What is customer experience and why does it matter?

Customer 125

Customer Branding Transform Retail 125

Martech

OCTOBER 13, 2022

The complex media ecosystem is forcing marketers to run campaigns on an ever-increasing number of channels, including many varieties of social, streaming video, retail media networks, email and more. Not only do marketers need to test different advertising on each of those, they need to know how the channels impact each other.

Transform 105

Transform Marketers Marketing Retail 105

On24- CMO Confessions

MARCH 18, 2021

Traits and Characteristics of Marketers. Marketing Plans for 2021 and Beyond. B2C Marketing and the Gaming Boom. Cheri Keith: Hello, and welcome to CMO Confessions, the B2B marketing and sales podcast, where I speak with amazing guests about what it really means to be a marketing leader in today’s business world.

CMO 52

CMO Tentpole B2C Retail 52

Contently B2C

AUGUST 8, 2016

While the sophisticated magazine could have easily been mistaken for Elle, Harper’s Bazaar, or a premium edition of Vogue, it instead belong to Net-a-Porter, the online luxury retailer. Porter has since grown to challenge its competitors and epitomize the movement of luxury retailers becoming publishers. Influencer marketing.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Contently B2C

AUGUST 9, 2016

Market research and surveys are staples of brand development. The manifesto is deeply informed by market research. How do they spend their free time, even when they’re not interacting with the product? In short, who are they, and what kind of person do they want to be? This isn’t news, obviously.

Branding 52

Branding Food Health Fashion 52

DirectMail2.0

JUNE 18, 2024

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9

Direct Mail 101

Direct Mail Marketers Marketing Copywriting 101

The Marketing Journal

SEPTEMBER 14, 2021

A little more than 30 km northwest of Palermo, Aeroporto Falcone Borsellino serves the western part of Sicily, under the administration of GESAP S.p.a., an airport management company. Until the onset of the COVID crisis, the airport was seeing unrivaled growth, led by tourism and the attraction of the cultural heritage of Palermo.

Marketers 52

Marketers Marketing Management Market Research 52

The Marketing Journal

JULY 31, 2021

Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes with the growing societal need for achieving sustainability. Marketing’s normal purpose is to help companies increase their sales.

Marketers 40

Marketers Marketing Customer Millennials 40

Rock Content

JUNE 3, 2024

Example: A software company sells a project management tool to a marketing agency. B2C (business to consumer) : Transactions where businesses sell products or services directly to individual consumers. Example: An online retailer sells clothing to individual shoppers through its website. You handle the marketing.

eCommerce 52

eCommerce Shipping Price Retail 52

Set Up

SEPTEMBER 26, 2023

Based on the event conversation, marketing consultants and marketing agencies are dealing with educating clients on the proper use of ChatGPT or AI. Basically, it is a great resource for inspiration and moving market research forward by organizing overview work and easily conducting competitive analysis.

Market Trends 59

Market Trends Health Transform Marketers 59

Set Up

MARCH 5, 2024

In 2019, as a tribute to Women’s History Month, we started the “ Women in Marketing Series ,” featuring the stories of more than 40 women over the years, and inspiring the start of our “ In This Dame and Age ” virtual event where women marketers could network, brainstorm, and share insights and advice.

CMO 59

CMO Marketers Marketing Health 59

Martech

JUNE 27, 2024

In marketing, there’s no such thing as knowing your customer too well. A big question is what, if any, market research did Budweiser do on this topic? That might have just been a marketing decision of saying, this is a demographic that we would like to reach into and let’s incorporate it into our marketing. “

Marketers 116

Marketers Marketing B2C Advertisers 116