Retail media networks evolve with new in-store measurement standards and omnichannel strategies
Martech
SEPTEMBER 19, 2024
“I feel like for the most part we’ve really leaned into RMNs as a company,” said Pankita Desai, senior director, shopper marketing for Chobani. “We We have a really high budget from shopper marketing and less with brand marketing.” Risks to alienating consumers.
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