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A segmented landing page was created to direct respondents down conversion paths focused on the needs of their hospital based on size (see image above). Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging.
A segmented landing page was created to direct respondents down conversion paths focused on the needs of their hospital based on size (see image above). Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging.
This works for B2C (e.g., a marketer who pays for an audience research SaaS to craft better strategies for her clients – hello! In other words: You’ll improve brand loyalty more by getting customers to love you than by improving your product, getting better reviews / testimonials or targeting different marketsegments.
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