Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

The CMO Survey

MARCH 28, 2023

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 percent of marketers, up from 7.4

CMO 130

CMO Finance B2C Marketers 130

Scoop.it!

MARCH 17, 2022

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. A successful content marketing strategy is one that has a clearly defined audience. Read more about B2C content strategies here.

Whitepaper 115

Whitepaper Key Performance Indicator Promotion Analytics 115

Hubspot Marketing

MARCH 2, 2023

But there is much more to the sample marketing strategy than just enticing snacks and perks. Product sampling marketing offers benefits to brick-and-mortar companies, online B2C and B2B brands, and everything in between. Find ways to tap new markets. Sounds intriguing, right?

Customer loyalty 104

Customer loyalty User-Generated Marketers Marketing 104

Martech

AUGUST 29, 2022

Data is the lifeblood of digital marketing. With so many B2C and B2B purchase journeys passing through digital touchpoints, there have never been greater opportunities to collect customer data at an enormous scale. For example, how much have profits increased since you launched the new marketing campaign?

Customer Acquisition 112

Customer Acquisition CRM Analytics Marketing 112