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Ratings & Reviews: Users appreciate Segment’s flexibility in handling complex data flows. It’s the backbone of our segmentation strategy,” says one reviewer. HubSpot MarketingSegmentation Feature What makes it stand out? Its visual interface makes complex segmentation easy. .” Average rating: 4.4/5
By embracing CBM, marketers and sales teams can leverage real, actionable data to create personalized, impactful interactions that resonate on a much deeper level. Contact-based marketing isn’t just the next trend; it’s a more sustainable, customer-centric way of engaging in the B2B and B2C space.
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