Martech

MAY 7, 2025

Two major shifts in martech composability Martech stack design is undergoing two significant composability shifts one in B2B and another in B2C/B2B2C each redefining what sits at the center of MOps. Shift 2: B2C and B2B2C stacks rebalance their center Customer data platforms (CDPs) lost their lead, dropping from 26.9%

B2C 76

B2C CRM Marketing Automation Platform Management 76

Martech

AUGUST 14, 2024

It’s good practice to develop a healthy metrics obsession,” said Kevin Vaudry, senior director, sales and marketing for marketing automation platform Campaigner. This is where AI and machine learning can help marketing teams visualize data and pull actionable insights. The data you get is telling you something.”

Email Marketing 123

Email Marketing Marketing Marketers CMO 123

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM. Marketing automation systems can track performance for different channels, but they can’t always tie all this information together, or link it to sales. Make mobile marketing a priority.

Transform 174

Transform CRM B2C CMO 174

Martech

NOVEMBER 11, 2024

Anaplan: This platform empowers marketing teams to make strategic plans, optimize budget allocation and enhance spend visibility and performance. Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions.

Management 113

Management CMO Marketing Automation Platform Marketing 113

Martech

APRIL 15, 2022

The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. What is B2B marketing? Types of B2B marketing.

B2C 125

B2C Marketing Automation Platform Gen Z Whitepaper 125

Martech

DECEMBER 13, 2023

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. Some lead gen strategies are more effective than others, which is why marketing organizations continue to spend on the tactic.

Marketing Automation Platform 130

Marketing Automation Platform Key Performance Indicator B2C Marketing 130

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling. Is your content marketing team doing these six things?

B2C 59

B2C Content Marketing CRM Marketing 59

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals.

B2C 131

B2C Whitepaper CRM Marketing Automation Platform 131

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Snapshot: Marketing automation. This guide will walk you through some of the key capabilities of Marketo.

Marketing Automation Platform 127

Marketing Automation Platform CRM Direct Mail Price 127

Martech

JUNE 3, 2022

Marketing automation’s prominence. It is not surprising that many equate marketing operations with marketing automation; marketing automation platforms offer a lot of what marketing departments need in the digital space.

Marketing Automation Platform 123

Marketing Automation Platform Marketing Marketers B2C 123

Martech

JULY 28, 2023

Your marketing automation platform might use third-party cookies to track visitors. Tools like DuckDuckGo’s email inbox may “hide” interactions from your marketing tools. That’s a lot for any marketer to unpack in one article. Security bots may inflate click rates in email reports.

Marketing Automation Platform 98

Marketing Automation Platform Law B2C Email Marketing 98

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Lusha

JULY 21, 2024

Some popular lead nurturing tools include: Marketing Automation Platforms: These platforms, such as HubSpot and Marketo, offer a comprehensive suite of tools for lead nurturing, including email marketing, landing page creation, and lead scoring. Having clear goals will guide your tracking efforts.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Martech

MAY 9, 2023

Typical platforms today divide into two camps: Mass-market B2C email services providers (ESPs). B2B and high-end / high-touch B2C marketing automation platforms (MAPs). Outbound marketing platforms can be divided roughly into two camps: ESPs and MAPs.

Outbound Marketing 116

Outbound Marketing Telemarketing B2C Direct Mail 116

Martech

SEPTEMBER 22, 2021

With pandemic concerns spurring the movement of customer interactions – both B2B and B2C – to digital channels, marketers are increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration. Increased marketing efficiency.

Customer 137

Customer Marketing Automation Platform Direct Mail Analytics 137

Backlinko

MARCH 11, 2024

Another 28% claim they will be adding marketing automation to email marketing programs – Ascend2 Area Planned Marketing Automation Usage Social media management 29% Paid ads 29% Email marketing 28% Landing pages 21% SMS marketing 21% Content management 20% Campaign tracking 18% Live chat 18% Push notifications 17% Account-based marketing 16% (..)

Customer Journey 117

Customer Journey Marketing Automation Platform Marketing Marketers 117

Adobe Experience Cloud Blog

MAY 24, 2019

Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. billion active users per month , the platform offers a lot of bang for your buck—especially considering its unique targeting capabilities. Here are a few ideas. Your brand’s got a friend in Facebook.

Advertisers 134

Advertisers Advertising Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

JANUARY 28, 2014

Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Use Insider

MARCH 10, 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. Marketing automation platforms. SMS marketing.

CRM 52

CRM Customer Journey eCommerce Price 52

Martech

MARCH 7, 2023

While there’s little difference in managing an email nurture campaign, for example, to sell blenders or airplanes, that doesn’t mean understanding the specific product is not essential for the folks administering the marketing automation platform.

Product 102

Product Finance B2C Marketing Automation Platform 102

Martech

DECEMBER 11, 2023

Specify your industry or target audience: Examples: B2B marketing might focus on using technology to generate qualified leads and nurture relationships. B2C marketing might focus on using technology to personalize the customer experience and drive sales.

Customer Journey 121

Customer Journey CRM B2C Marketing 121

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

She also shared four key principles of B2B storytelling, which can be applied to B2C as well: Empathy creates trust and deepens relationships. This includes core channels such as your website, social media platforms, email, and mobile, but don’t forget about video. Experiment with long-form, multi-chapter assets. Shoot more video.

Thought Leadership 134

Thought Leadership Marketing Marketers B2C 134

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. They are also a centralized place where different teams work together to forge cross-functional alignment.

Marketing Automation Platform 123

Marketing Automation Platform Analytics Marketing Marketers 123

Hubspot Marketing

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. Wistia's features help marketers achieve impressive results with video, but many businesses use Wistia to power other departments as well. Gorgeous Gmail emails are just a few clicks away.

Marketing Automation Platform 143

Marketing Automation Platform SEO User-Generated Analytics 143

Martech

FEBRUARY 14, 2023

The world of marketing technology is often a confusing mess. The services offered by customer data platforms, data management platforms, marketing automation platforms, and email service providers often overlap, and it can be difficult to decide what you need.

Retail 113

Retail B2C Marketing Automation Platform Management 113

Content Marketing Institute

NOVEMBER 27, 2018

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. In B2C, as with Stikwood, it drives sales. The lesson? Aim high with your welcome emails.

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Martech

DECEMBER 8, 2022

Dig deeper: 16 marketing automation platforms your organization should consider. To keep these customers engaged, amid all these unanticipated changes, marketers had to make some more fundamental changes in their stacks. Or they began to do more online research across a number of sources to inform purchase decisions.

Marketing Automation Platform 96

Marketing Automation Platform Fashion Marketing Marketers 96

Martech

APRIL 5, 2022

Marketing attribution is the process of measuring and assigning credit to any channel or touchpoint that impacts a company’s pipeline and revenue. However, the problem with attribution is that both B2B and B2C customer journeys are becoming more complex.

Customer 110

Customer CMO Customer Journey Non-Profit 110

Martech

DECEMBER 13, 2022

Dig deeper: More than 60% of B2B marketers say martech stack is too complex. Often these core functions are carried out by a marketing automation platform (MAP) or email service provider, in addition to some kind of customer relationship management (CRM) system.

Transform 118

Transform Customer Journey CRM Fashion 118

Martech

JULY 19, 2022

“Marketers can work quickly to create customer experiences and test the new experience.”. The expanding capabilities of work management tools is a big help for marketers.

Management 118

Management CRM Marketing Automation Platform Marketing 118

Martech

APRIL 3, 2024

Within three months, I think, everyone in the marketing department had taken a new position or gone somewhere else. And we had just gone through the implementation of a marketing automation platform. When everyone in marketing left, my company asked if I could learn email, and also HTML and also SEO. ” [Laughs].

Thought Leadership 81

Thought Leadership Email Marketing B2C Marketing Automation Platform 81

Martech

MAY 1, 2024

The company implemented Conversica conversational AI tools integrated with Iron Mountain’s marketing automation platform (MAP), Oracle Eloqua. Digital assistants integrated with MAP The new digital assistants used by Iron Mountain aren’t a superficial or limited test.

Customer Journey 115

Customer Journey Marketing Automation Platform CRM User-Generated 115

Customers.ai

MARCH 27, 2023

With this tool, you can create custom sales outreach automations that deliver targeted messages at the right time to keep your prospects engaged and ready to make a purchase. Here you can see what your cadence automation might look like. Can I integrate sales outreach tools with my existing CRM or marketing automation platform?

CRM 70

CRM Marketing Automation Platform User-Generated Outbound Marketing 70

Martech

MAY 16, 2022

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

Transform 102

Transform CRM Email Marketing Retail 102

Use Insider

DECEMBER 12, 2024

Acoustic is a platform that offers email and mobile marketing tools for B2C brands. From here, you can select channels, automation triggers, conditions, wait times, and much more. If youre interested, we encourage you to check out our guides: The full guide to marketing automation (Platforms & examples).

Customer 52

Customer Customer Journey eCommerce User-Generated 52