Adobe Experience Cloud Blog

JUNE 13, 2017

Although the B2C world is different, in some ways there’s a lot to be learned from the way B2B marketers manage their audiences, personalize their customer experiences, and use data to drive strategy. Let’s take a look at some areas that we’ve traditionally thought of as B2B marketing and examine at the process through a B2C lens.

B2C 126

B2C Real Estate Marketing Marketers 126

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Snapshot: Marketing automation. This guide will walk you through some of the key capabilities of Marketo.

Marketing Automation Platform 120

Marketing Automation Platform CRM Direct Mail Price 120

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Martech

DECEMBER 8, 2022

Dig deeper: 16 marketing automation platforms your organization should consider. To keep these customers engaged, amid all these unanticipated changes, marketers had to make some more fundamental changes in their stacks. Or they began to do more online research across a number of sources to inform purchase decisions.

Marketing Automation Platform 94

Marketing Automation Platform Fashion Marketing Marketers 94

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce. Target customers. Click here to download! Target customers.

Marketing Automation Platform 115

Marketing Automation Platform CRM Manufacturing B2C 115

Litmus

DECEMBER 24, 2024

You can unlock so much potential by connecting email platforms with customer relationship management (CRM) systems , customer data platforms, email analytics tools, and marketing automation platforms. Even if you dont have the most robust marketing tech stack, you can collect useful data within your emails.

B2C 87

B2C User-Generated Email Marketing CRM 87