B2C Marketing Automation Platform Thought Leadership 
Martech
FEBRUARY 26, 2025
Example If your company is a marketing automation platform, instead of claiming, “We solve all your lead generation problems,” try “We know B2B lead gen is tough right now. Here’s what we’ve learned from working with thousands of marketers and what’s working today.” Processing.
Adobe Experience Cloud Blog
JUNE 13, 2017
Although the B2C world is different, in some ways there’s a lot to be learned from the way B2B marketers manage their audiences, personalize their customer experiences, and use data to drive strategy. Let’s take a look at some areas that we’ve traditionally thought of as B2B marketing and examine at the process through a B2C lens.
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Adobe Experience Cloud Blog
APRIL 10, 2015
Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.
Adobe Experience Cloud Blog
FEBRUARY 7, 2020
It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM. Marketing automation systems can track performance for different channels, but they can’t always tie all this information together, or link it to sales. Make mobile marketing a priority.
Martech
APRIL 15, 2022
The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. What is B2B marketing? Types of B2B marketing.
Martech
FEBRUARY 28, 2022
For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals.
Adobe Experience Cloud Blog
NOVEMBER 16, 2016
She also shared four key principles of B2B storytelling, which can be applied to B2C as well: Empathy creates trust and deepens relationships. This includes core channels such as your website, social media platforms, email, and mobile, but don’t forget about video. Experiment with long-form, multi-chapter assets. Shoot more video.
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