Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Marketing Insider Group

DECEMBER 1, 2010

Marketing will always need to focus on planning and strategy, almost by definition, for our companies. I’d like to hear your comments on 2 things I think B2B marketers struggle with: Acting like a B2C marketer, and not investing in relationships with their top accounts (80/20 rule type accounts).

Transform 92

Transform Whitepaper Telemarketing B2C 92

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. I have friends and colleagues who I respect, admire and in some cases hired.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. I have friends and colleagues who I respect, admire and in some cases hired.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

JULY 6, 2010

Try These Traditional Tactics Now How to Nurture The Great Unknown Leads Lead Generation Programs That Work Integrate Social Media Into Your Marketing Mix Confessions Of A B2B Marketer About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 80

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 80

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

Telemarketing 75

Telemarketing B2C Inbound Marketing Customer loyalty 75

Marketing Insider Group

SEPTEMBER 9, 2010

While this sounds very much like the common definition for Integrated Marketing Communications, the author is suggesting that we need to go farther and deeper in coordinating marketing plans. In the FastCompany Expert Blog post “How to Measure Brand Value: Likes, Followers, Influencers, Views?

Branding 85

Branding Telemarketing Marketing Mix Customer loyalty 85

Marketing Insider Group

DECEMBER 14, 2010

Too often, budgets and marketing plans are simply based on last year (minus some standard percent). So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case. Related Posts: How To Focus On Your Marketing Plan Whatever Happened to Marketing Strategy?

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

JUNE 29, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 93

Telemarketing Inbound Marketing Customer loyalty Whitepaper 93

Marketing Insider Group

JUNE 22, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

JUNE 18, 2010

Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI. When prospects are ready to buy, they will use keyword search to research products and solutions.

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

Marketing Insider Group

AUGUST 24, 2010

Would you incorporate tweet chats into your marketing campaigns? Author: Brian Rice Related Posts: Integrate Social Media Into Your Marketing Mix The 4 Cs of Social Media Why Do You Tweet? About Brian Rice Brian Rice is the author of B2C Marketing Insider and serves as Online Marketing Manager for SAP.

Telemarketing 77

Telemarketing Marketing Mix B2C Inbound Marketing 77

Marketing Insider Group

DECEMBER 21, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 102

Telemarketing Customer loyalty Marketers Marketing 102

Marketing Insider Group

DECEMBER 7, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Marketing Insider Group

JUNE 9, 2010

Essential Twitter Tips from Guy Kawasaki Top 5 Social Media Books Top 10 Common Social Media Mistakes to Avoid Author: Brian Rice *This post originally appeared on B2C Marketing Insider and was reposted with the permission of the author.

Telemarketing 69

Telemarketing B2C Inbound Marketing Customer loyalty 69

Marketing Insider Group

JUNE 3, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Marketing Insider Group

SEPTEMBER 15, 2010

Related Posts: The New Marketing Accountability Tweet Chats: Organized Chaos or Untapped Marketing Opportunity Integrating Social Media and Search Integrate Social Media Into Your Marketing Mix Why Do You Tweet?

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Social Media Marketing 85

Marketing Insider Group

AUGUST 26, 2010

Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply. Share your thoughts, post a comment.

Telemarketing 73

Telemarketing B2C Inbound Marketing Customer loyalty 73

Marketing Insider Group

JULY 1, 2010

Share: Read more from Social Media Social Media Campaigns 2 Comments Post a comment Jeremy Victor Jul 1 2010 excellent list Brian.

Telemarketing 71

Telemarketing B2C Inbound Marketing Customer loyalty 71

Marketing Insider Group

JUNE 24, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 88

Telemarketing Customer loyalty Entertainment User-Generated 88

Marketing Insider Group

JULY 13, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Marketing Insider Group

AUGUST 17, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 83

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 83

Marketing Insider Group

JULY 15, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 75

Telemarketing Inbound Marketing B2C Customer loyalty 75

Marketing Insider Group

AUGUST 19, 2010

Related Posts: How To Focus On Your Marketing Plan Whatever Happened to Marketing Strategy? Take personal accountability and decide what to change. And change it now. Because life – and especially your professional life – is way to short!

Telemarketing 78

Telemarketing Customer loyalty Inbound Marketing B2C 78

Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI).

Branding 111

Branding Key Performance Indicator Customer Journey Marketing Mix 111

Marketing Insider Group

NOVEMBER 18, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. The one thing that concerns me is that sales and marketing alignment continues to be an issue.

Inbound Marketing 102

Inbound Marketing Customer loyalty Telemarketing Marketers 102

Marketing Insider Group

JUNE 11, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 69

Telemarketing Customer loyalty Inbound Marketing B2C 69

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? This is another one of those “scratching my head” contradictions. How has your role changed?

Telemarketing 68

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 68

Marketing Insider Group

OCTOBER 14, 2010

Paid search is an important part of our marketing mix and one that has driven…(fill in something quantifiable like sales, leads or contacts followed by the number of total impressions because that usually sounds like an impressive number). Search is really hard to explain. So here’s my best shot.

B2C 81

B2C Telemarketing Customer loyalty Education 81

Marketing Insider Group

OCTOBER 5, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

New Markets 81

New Markets Telemarketing Inbound Marketing Customer loyalty 81

Marketing Insider Group

JULY 27, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? This is another one of those “scratching my head” contradictions. How has your role changed?

Telemarketing 67

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 67

Marketing Insider Group

MAY 17, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Customer loyalty 86

Customer loyalty Customer Telemarketing Inbound Marketing 86

Marketing Insider Group

MAY 10, 2010

And Thanks to Elizabeth Brenner for copywriting and editorial services. Related Posts: Need to Drive Leads?

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Marketing Insider Group

MAY 10, 2010

And Thanks to Elizabeth Brenner for copywriting and editorial services. Related Posts: Need to Drive Leads?

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Marketing Insider Group

JULY 8, 2010

by Michael Brenner, July 8, 2010 Related Posts: What Is Marketing Acceleration? Integrate Social Media Into Your Marketing Mix A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011? 10 Reasons Why Mobile is Hot! Share your thoughts, post a comment.

Energy 74

Energy Telemarketing Shipping B2C 74

Marketing Insider Group

NOVEMBER 24, 2010

.&# I would love to hear your thoughts on this creative perspective on the world of B2B Marketing! Related Posts: The Role of B2B Marketing The Future of B2B Marketing: It’s Social Augmented Reality For B2B Marketing in 2011?

Telemarketing 74

Telemarketing eBook Inbound Marketing Customer loyalty 74