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Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Hold tweetups or tweetchats.

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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

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CPCs keep increasing – here’s what you can do about it by CallTrackingMetrics

Search Engine Land

Expand the marketing mix Don’t put all your eggs in one basket. For B2C marketers, evaluate your influencer marketing strategy. This can reveal unexpected marketing opportunities or undervalued channels. Many advertisers still rely on outdated metrics, like call duration, to measure success.

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What Are The 4 P's of Marketing?

Hubspot Marketing

If you've been a marketing professional for years now, learning about the four P's of marketing might seem like a throwback to you. However, for those of us who work in the industry but didn't study marketing in college, it's entirely possible you haven't heard of the marketing mix. Click here to download them now.

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How to measure marketing’s value in the inevitable cookieless future

Martech

Tap into new techniques to ensure comprehensive measurement To offer a complete understanding of marketing impact, you must improve current attribution methods and invest in new measurement approaches. Focus on utilizing full-life-cycle closed-loop measurement to effectively quantify the impact of marketing strategy and sales interactions.

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

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Finding The Time To Tweet or Blog?

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. And if you’re looking to get started but afraid to take the leap, reach out to me and I’d be happy to help! It’s no longer optional.

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