Neil Patel

SEPTEMBER 29, 2020

The company has achieved impressive results for their tech, B2B and B2C clients. What makes Sociallyin different from other agencies is that they also offer multilingual social media management: They work with brands in both the B2B and B2C spaces. Social media should be an essential part of your marketing mix.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Sprout Social

JANUARY 27, 2020

Since it’s best for reaching a Gen Z audience , B2C brands that are targeting older generations should take caution before deciding to use the platform. Our takeaway: If your brand is targeting Gen Z and younger millennials, TikTok is an essential addition to your marketing mix. Let us know in the comments.

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Marketers 145

Hootsuite

DECEMBER 10, 2019

Millennials are feeling particularly bleak. In particular, millennials identified several areas they want their companies to deliver on. The right balance of these activities depends on whether you’re marketing to consumers or to other businesses. Here’s the winning formula: B2C: 60% brand-building and 40% sales activations.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145