Rock Content

NOVEMBER 21, 2023

However, SaaS brands face unique challenges when it comes to marketing. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. You could make how-to videos related to your product or industry.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Neil Patel

OCTOBER 13, 2021

Fifty-four percent of social media users research products on different platforms. Talk about your transformation: Businesses and people buy transformations, not features. When talking about your product or service online, focus on the result someone gets from working with you. What are the four types of B2B marketing?

Transform 135

Transform Price Shoppers Shipping 135

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. Being successful on YouTube requires a big budget and professional production equipment. There’s a clear prioritization gap between consumers and marketers, a 2022 study by SproutSocial found.

Branding 103

Branding Gen Z Transform Education 103

Marketing Insider Group

APRIL 26, 2011

78% of Internet users conduct online product research. 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook. 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook. Inbound marketing costs 62% less per lead than traditional, outbound marketing.

Transform 96

Transform Outbound Marketing Inbound Marketing B2C 96

Adobe Experience Cloud Blog

DECEMBER 16, 2014

I help clients become more effective and efficient with their marketing. In that capacity, I’ve helped companies in a number of verticals get more bang for their marketing buck. EIU : Both B2B and B2C? EIU : What is the marketing landscape going to look like five years from now? Aditya Joshi : That’s right.

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134

Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. What I do know is that B2B Marketers have a ton of options today. Marketing will always need to focus on planning and strategy, almost by definition, for our companies. Have a great holiday season.

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning.

Marketing Strategy 71

Marketing Strategy Telemarketing Customer loyalty Marketing 71