Martech

AUGUST 26, 2024

Marketers get involved in account penetration and expansion Traditionally, B2B marketers were expected to fill the top of the sales funnel with a steady stream of qualified leads, and sales functions like account management were charged with customer retention and expansion. It’s hard to keep up!

eCommerce 134

eCommerce Direct Mail B2C Marketing 134

Exposure Ninja

OCTOBER 16, 2023

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR 52

PR Marketing Marketers User-Generated 52

Neil Patel

OCTOBER 13, 2021

Start your Q4 off strong and warm up your list with a strong email marketing strategy. Prioritize Video Content. Video marketing is here, and it’s disrupting the industry, but what makes it so successful? Start a YouTube channel, develop a Reels strategy, or embed videos on your website.

Transform 135

Transform Price Shoppers Shipping 135

Search Engine Land

MAY 30, 2023

Equally, business leaders often just don’t understand video, marketing or audiences well enough to produce anything other than dull corporate brand videos. This brings us to the concept of a brand video graveyard. Build it and they will buy YouTube can influence the purchasing decisions of both B2B and B2C buyers.

Branding 95

Branding Gen Z Transform Education 95

Exposure Ninja

AUGUST 11, 2023

Digital Marketing Digital marketing is the opposite of traditional marketing and includes any marketing activity you do online. Outbound Marketing Outbound marketing is any marketing activity where the business starts a conversation with a potential customer. Businesses themselves are your customers.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52