Marketing Insider Group

SEPTEMBER 24, 2024

Prioritizing your customers’ needs and feedback can drive your social strategies, ensuring your marketing efforts resonate with your audience. Setting clear business objectives for your social media efforts helps integrate social media into your broader marketing plan, driving meaningful business outcomes.

Transform 78

Transform Social Media Marketing Whitepaper Marketers 78

Sprout Social

DECEMBER 12, 2024

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places.

Gen Z 87

Gen Z Branding Retail Education 87

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Our final word: audit your current marketing attribution solution — and if it isn’t accurate and doesn’t work seamlessly with your CRM, change it ASAP. . ( * The 2019 CMO Survey, Deloitte). Make mobile marketing a priority. But mobile selling is now coming into its own, both with B2B and B2C consumers.

Transform 174

Transform CRM B2C CMO 174

Adobe Experience Cloud Blog

OCTOBER 25, 2011

by Maria Pergolino Back on August 18 th , MarketingSherpa posted a chart highlighting which social networks, according to their research, were the most successful when it came to inbound marketing. This chart exists in the first place because, when it comes to the web, social is something everyone should be looking in to.

Inbound Marketing 129

Inbound Marketing B2C Marketers Marketing 129

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Marketing Insider Group

JULY 14, 2021

If one of your blog posts gives tips for creating an effective marketing plan, your lead magnet could be a downloadable marketing plan template. Let’s revisit our two previously mentioned lead magnet examples: the product demo and the marketing plan template. Lead Magnet Examples for B2B Marketers.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Martech

MARCH 25, 2025

Looking ahead, marketers plan to further integrate AI for data analysis and insights, personalization, and automated marketing tasks. ” Dig deeper: The smart way to handle overlaps in your martech stack Interestingly, 46% of respondents indicated they were working with or planning to use AI for decisioning.

Marketing Plan 82

Marketing Plan Management Place Marketers 82

Marketing Insider Group

JANUARY 26, 2021

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Step 2: Determine Your 2021 Marketing Goals. Search Engine Optimization (SEO).

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Adobe Experience Cloud Blog

OCTOBER 12, 2017

When talking about cart abandonment strategy, it’s natural to think of B2C ecommerce sites as the primary places where abandonment occurs. If you’re selling products to businesses, cart abandonment content and strategy might mirror that of the B2C processes we’ve identified above. Tips for B2B.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Adobe Experience Cloud Blog

APRIL 23, 2015

It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior. Marketing departments drive: Asia Pacific. Content marketing. But, despite this deficit in customer nurturing, marketers in the region understand the need to change. Digital and social media. Asia Pacific.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Marketing Insider Group

SEPTEMBER 6, 2021

Since the audio marketing world has never had so much momentum, it’s something marketing teams should consider adding to their marketing strategy either this year or next. If your marketing plan already includes audio marketing, consider improving the quality of the product you’re putting out to increase its value.

Marketers 137

Marketers Marketing B2C Price 137

Neil Patel

JANUARY 27, 2021

Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. 60% of marketers say content marketing is very important or extremely important to their overall strategy.

Content Marketing 143

Content Marketing B2C Marketers Marketing 143

Hootsuite

DECEMBER 1, 2022

LinkedIn is well known as the social network of choice for B2B marketers. But B2C brands can also find success on LinkedIn. All you need is a solid strategy based on well-planned LinkedIn goals that fit into your larger social marketing plan. General LinkedIn marketing tips. So, where do you start?

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketers Marketing 145

Marketing Insider Group

JULY 12, 2011

And it is for this reason that some say the differences between B2C and B2B marketing has disappeared completely. What B2B Marketing Tactics Work Today? Inbound marketing tactics will consistently deliver the best return on marketing investment. Some of this content will need to be created.

Direct Mail 105

Direct Mail Inbound Marketing B2C Entertainment 105

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social. The barriers between B2B and B2C are going away.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. 78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. Developing a solid content marketing plan involves: Knowing your target audience.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Neil Patel

AUGUST 25, 2020

So if you’re looking to hire an agency to create and manage your PPC campaigns but aren’t sure where to start, you’re in the right place. Stryde — Best for eCommerce and B2C businesses. Furthermore, the B2B and B2C industries couldn’t’ be more different when it comes to PPC. Let’s dive in!

B2C 133

B2C eCommerce Communications Digital Marketing 133

Martech

JANUARY 31, 2022

In the past, B2B and B2C both had very detailed and granular preference centers, with the hopes of limiting the number of unsubscribes, but that over-complicated the operation.” said Lauren Harrison, senior marketing consultant at CloudKettle, a consulting firm. So, the shortcomings? Harrison said. “In Cash said. “Do

Transform 98

Transform B2C Law Customer loyalty 98

Neil Patel

OCTOBER 8, 2020

Email marketing calendar: Use this to plan, organize, and schedule the content you’ll share with your subscribers. The specific goal of each calendar is to organize and schedule your marketing initiatives. Marketers may use several types of calendars to track related activities in one document.

Transform 145

Transform Marketers Marketing Millennials 145

Hubspot Marketing

JANUARY 25, 2021

In the meantime, let’s go over some of the different types of event marketing your company could host, sponsor, or attend. Note that all of these events can take place virtually , too. Conferences are valuable for both B2B and B2C brands. In fact, this makes for great marketing across the board.). Event Marketing Plan.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketers 145

Marketing Insider Group

JUNE 18, 2010

Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. As an inbound marketing technique, it requires tremendous ability to analyze keywords, test and offer the best content for your prospects at each stage of the buying cycle, and optimize your landing pages continuously.

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. No matter the size or scale of your business, having a B2B social media strategy in place is important. Just like a good B2C strategy , every B2B social media plan should answer the following two questions: What are the company’s business objectives?

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. If you find success, great. Source: Semrush.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Marketing Insider Group

MAY 31, 2021

Whether your business is B2B or B2C, you can learn a lot from these top brands on social media. The account shares striking photos of people, places, and animals all over the world through the eyes of different photographers. MIG is a content marketing agency that creates high-quality, engaging, and SEO-driven content.

Branding 142

Branding User-Generated Education Communications 142

Hubspot Marketing

MARCH 15, 2023

If this is the case, consider pointing your readers to another place for more in-depth information. It was unorganized and all over the place. For example, consider this post, " 5 Steps to Create an Outstanding Marketing Plan [Free Templates]." Great list posts are comprehensive, so they can get long and unwieldy.

Millennials 113

Millennials CRM B2C eCommerce 113

Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. million by the end of 2024.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Marketing Insider Group

FEBRUARY 25, 2020

Some CMOs become so caught up in all of that activity that they forget about another vital aspect of marketing: your website. Your business website is often the first place consumers go to learn more about your product or services, and it can be a significant source for new customers if you utilize it properly. Create a Calendar.

Customer 106

Customer CMO B2C Thought Leadership 106

Hootsuite

JANUARY 6, 2020

This is one of the most important Facebook marketing tips for using the platform successfully: Always have a clear idea of exactly who you are trying to reach. But unless those Likes are part of a broader marketing plan, they’re not going to provide a great return. These broad categories are a good place to start.

Marketers 145

Marketers Marketing User-Generated Promotion 145

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice. Two timely articles I saw yesterday helped me to crystallize these thoughts.

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Marketing Insider Group

JUNE 3, 2010

Research smart placement : And now that you understand your prospects needs and you’ve created compelling content, you need to place that content where the largest majority of your prospects will find you. Related Posts: The 4 Most Common Mistakes in B2B Content Marketing Need to Drive Leads?

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Hubspot Marketing

MARCH 19, 2024

And, what are their plans and expectations for 2024 and beyond? 11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year.

Thought Leadership 106

Thought Leadership B2C Marketers Marketing 106

Hootsuite

JULY 15, 2020

This allows you to start thinking about how your products and services can help them get to that place of ambition. Here’s what they found: Persona 1 (B2C): Jim Watson, a sports fan. Uses the tourism centre’s website to look for events, restaurants, places to visit, and shops. Real-life buyer persona examples. Avid soccer fan.

Analytics 145

Analytics B2C Health Product 145

Marketing Insider Group

MARCH 2, 2020

Think about your current marketing activities. They probably entail chasing customers in some way, such as by trying to get them to open emails or hoping they see your carefully placed (and expensive!) First, from a strictly financial point of view, outsourcing your blog nearly always lets you leverage that ROI in your marketing plan.

Whitepaper 143

Whitepaper Real Estate Marketers Marketing 143

Hootsuite

NOVEMBER 30, 2023

Brafton Content Marketing Platform Source: Brafton This content marketing platform is designed to track and manage your content from ideation through to publication. All your content projects are in one place so the relevant team members and stakeholders can find them and see where they are at in the creation process at any time.

Content Marketing 132

Content Marketing Whitepaper Marketers Marketing 132

Marketing Insider Group

JUNE 2, 2010

Share: Read more from Content Marketing B2B Marketing , Content Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment 4 Comments Post a comment Daniel Oyston Jun 2 2010 “The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process”.

Content Marketing 91

Content Marketing Manufacturing Inbound Marketing Telemarketing 91